south african coffee industry landscape …...screenshots from report historically, coffee has...

22
SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE REPORT PUBLISHED: FEBRUARY 2020

Upload: others

Post on 22-Jul-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE REPORT

PUBLISHED: FEBRUARY 2020

Page 2: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

COMPANY OVERVIEW

We offer B2B market research solutions to help you to

successfully improve or expand your business, enter new

markets, launch new products or better understand your

internal and external environment.

We believe in the advantage market research gives business leaders to fully understand their industry,

facilitate business strategy, improve company performance, and drive company growth.

Insight Survey is a boutique South African market

research agency with over 10 years of experience,

specialising in Business-to-Business (B2B) and Industry

research to ensure smarter, more-profitable business

decisions are made with reduced investment risk.

COMPANY OVERVIEW

2020 | 2

Page 3: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

Our bespoke Industry and Market Intelligence can help give the edge in a global marketplace, empowering your

business to overcome industry challenges quickly and effectively, and enabling you to realise your potential

and achieve your vision. From strategic overviews of your business’s competitive environment through to

specific competitor profiles, our customised Intelligence is designed to meet your unique needs.

QUESTIONS WE HELP ANSWER

o What is the current and future market size?

o What are the latest global and local trends impacting

on the market?

o Who are your key competitors and what is their

offering in terms of products, services, pricing and

branding?

OUR RESEARCH SOLUTIONS

Competitor pricing research

Store visits and store checks

Competitor interviews

Customer interviews

Company website analysis

Governmental held records

INDUSTRY & COMPETITOR INTELLIGENCE

2020 | 3

Page 4: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 4

FOOD AND BEVERAGES INDUSTRY REPORT CLIENTS

We are a proudly South

African company that have

provided market research

solutions and Intelligence

reports to local and global

brands. We have worked with

some of the greatest

companies and brands in

their industries.

Page 5: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

For the Global Coffee Industry Section:

o What are the current market dynamics of the Global Coffee Industry?

o What are the key markets within the Global Coffee Industry?

o What are the Global Coffee Industry trends, innovations and technologies, drivers, and challenges?

For the South African Coffee Industry Section:

o What are the current market dynamics (imports, exports, market size, market value, market volumes: 2014-2019 Actual, 2020-2024 Forecasts, distribution channels, sustainability)

of the South African Coffee Industry?

o What are the South African Coffee Industry trends, innovations and technologies, drivers and challenges?

For the South African Coffee Manufacturer & Distributor Section:

o Who are the key manufacturing players and importers/roasters in the South African Coffee Industry?

For the South African Coffee Retail and Pricing Analysis Section:

o Who are the key retail players (retail outlets, franchised and independent Coffee shops, and supermarkets) in the South African Coffee Industry?

o What are the prices of popular Coffee brands (OOH, instant, fresh and ground, beans, capsules and Ready-To-Drink Coffee) across South African retail outlets?

The South African Coffee Industry Landscape Report (167 pages) provides a dynamic synthesis of industry research, examining the local

and global Coffee Industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing to

retailing, market size trends, industry trends, innovation and technology, drivers and challenges, and pricing analysis.

2020 | 5

REPORT OVERVIEW

Page 6: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

167-page report filled with detailed charts, graphs, and insights

2020 | 6

SCREENSHOTS FROM REPORT

Page 7: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

Historically, Coffee has largely been consumed in developed

regions, such as North America and Europe. However, in

terms of future consumption, there is an ongoing shift

towards emerging countries, with consumers in these

countries steadily increasing their domestic consumption.

Global Coffee consumption reached approximately 164.8

million 60kg bags in the 2018/2019 period, and is forecast to

increase to a record value of 166.4 million 60kg bags, in the

2019/2020* period.

o Global Coffee consumption continues to grow at a steady rate of

approximately 2% annually. As per the graph below, over the past five

years, consumption has increased from 152.7 million 60kg bags in the

2015/2016 season, to an estimated 166.4 million bags in 2019/2020*.

In terms of actual Coffee consumption, the European Union

was the top Coffee consuming region during the 2018/2019

season, consuming a total of approximately 46.1 million 60kg

bags, as per the graph below. This constituted approximately

28% of world consumption during the 2018/2019 season.

o This was followed by the United States, consuming a total of 27.1 million

60kg bags, and Brazil, consuming a total of 23.2 million 60kg bags in the

2018/2019 season.

o Furthermore, the European Union is expected to remain the top Coffee

consuming country for the 2019/2020* season, with a predicted

consumption of 46.2 million 60kg bags.

2020 | 7Source: Marketwatch; Theconversation; USDA; Xinhuanet; Image1; Image2; Image3; Image4; Image5; Flaticon

SAMPLE FROM REPORTGLOBAL INDUSTRY CONSUMPTION

152.7 153.8 159.6 164.8 166.4

0

50

100

150

200

2015/2016 2016/2017 2017/2018 2018/2019 2019/2020*

GLOBAL COFFEE CONSUMPTION: 2019/2020*(IN MILLION 60 KG BAGS)

46.1

27.123.2

7.9 6.1

0

10

20

30

40

50

European Union United States Brazil Japan Philippines

TOP 5 COFFEE CONSUMING REGIONS/COUNTRIES: 2018/2019 (IN MILLION 60 KG BAGS)

*Forecast

Page 8: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

Sustainability in the Coffee Market

o The importance of sustainability for various industries continues to be a

popular topic, both globally, and in South Africa. This is particularly

applicable within the South African Coffee market, as consumers are

increasingly opting for environmentally friendly packaging and products,

that have been sustainably produced.

o In an effort to address this increasing interest in sustainability, numerous

industry players have adopted environmentally-friendly packaging options

such as sugar cane-based Coffee pods as well as creating awareness

and promoting recycling initiatives. Some of the industry examples

include:

o Compostable Coffee Pods: Everyday, millions of people use

unsustainable coffee pods, contributing to the world’s plastic problem. It is

estimate that 75-million homes, in the US alone, use coffee pods daily.

o Inspired by the increasing interest and shift towards sustainable Coffee

habits, a South African company created an innovative 4WKS Coffee pod,

which was launched in Cape Town in late 2019.

o The 4WKS Coffee pods are made from sugar cane pulp (known as

bagasse) and is 100% compostable. In contrast to regular plastic and

aluminium pods, the 4WKS Coffee pods are not airtight and is not

intended to last for longer than 4 weeks.

o The 4WKS pod is the result of a collaboration between Cape Town’s top

micro-roasters, namely Deluxe, Rosetta, Terbodore and Naked.

o Coffee Cup Recycling: Woolworths recently rolled out their Coffee cup

recycling initiative at all their stores across the Western Cape. This

initiative has been custom-designed and allows consumers, who purchase

Coffee products from their cafés, carts, or pods, to recycle their Coffee

cups in three easy steps. The recycled items are then collected, sorted,

and taken to recyclers.

o The increasing shift towards environmentally sustainable practices

continue to present opportunities for various industry players, such as

developing innovative compostable Coffee pods as well as recycling

initiatives, which are becoming increasingly more important to consumers

and have an influence on their Coffee consumption habits.

2020 | 8Source: 4WKS-1; 4WKS-2; CoffeeMagazine; CapeTownEtc; BizCommunity1; BizCommunity2; Image1; Image2

SAMPLE FROM REPORT SA INDUSTRY TRENDS

Page 9: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

Ritual Coffee Brewer

o Developed by a group of young industrial designers making up The Surge

Company, the team has created the Ritual Coffee Brewer, which is

designed to capitalise on the growing demand for Coffee, modern-day

trends, as well as an evolving Coffee culture in Cape Town.

o The Ritual Coffee Brewer is designed to form part of a slow and socially-

based brewing process. The brewer makes use of a clean dynamic

approach, by combining the traditional jebena buna (Ethiopian Coffee

Ceremony) with the health benefits of the dripper and aeration of the

vandola. Additionally, the matt cone holding the paper filter is removable

and allows for personalisation, whilst the cork, which is insertable at either

end, serves for better grip and acts as an insulator.

o Finally, the design incorporates an aeration hole in the neck, allowing for

the oxygenation of the Coffee during the brewing process, similar to the

oxygenation that occurs during the production of wine.

Ella Instant Cappuccino

o Ella is a South African company that offers instant cappuccino mélange

capsules, that enable consumers to enjoy a barista quality cappuccino on-

demand, without the need for a machine or additional tools.

o The Ella capsules provide a premium shot of espresso Coffee, combined

with low-fat milk and is available in three flavours, namely classic, vanilla,

and mocha. Additionally, the contents of the capsules are preservative-

free and are designed with sustainability in mind, whereby the capsules

are made of 100% recyclable polypropylene packaging and have a shelf-

life of 1 year.

o In order to consume the product, the capsule needs to be shaken for 20

seconds, the seal is then removed and the contents poured into a cup.

Then, using the empty capsule for measure, hot water is added to the

capsule, before being poured into the cup.

o The company also offers nationwide delivery to consumers and the

product can also be purchased from retailers such as Takealot, Checkers,

and Pick n Pay.

2020 | 9

SAMPLE FROM REPORT SA INDUSTRY INNOVATION AND TECHNOLOGY

Source: Surge; CoffeeMagazine; EllaCoffee; Image1; Image2; Image3; Image4; Image5; Image6

Page 10: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

3.9 3.8

2.9

2.5

0

1

2

3

4

5

Snackworks Entyce Beverages Fashion Brands I&J

AVI’S SEGMENTAL REVENUE FOR THE YEAR ENDED 30 JUNE 2019 (IN ZAR BILLION)

AVI’s Financial Results

(In ZAR Million)

Year Ended

June 2019 June 2018

Revenue R13,150.9 R13,437.5

Cost of Sales (R7,740.2) (R7,498.0)

Gross Profit R5,410.7 R5,939.5

Operating Profit R2,522.5 R2,552.5

Profit for the Year R1,604.5 R1,675.8

According to AVI’s Integrated Annual Report for the year

ended 30 June 2019, revenue decreased by 2.1% from

approximately R13.4 billion in 2018 to approximately R13.2

billion in 2019, as seen in the adjacent table.

o AVI experienced a difficult year due to a difficult trading environment and

volume decreases, exacerbated by competitor discounting in some

categories.

o Overall, the AVI Group recorded an increase in cost of sales from

approximately R7.5 billion in 2018 to approximately R7.7 billion in 2019.

Furthermore, gross profit decreased from approximately R5.9 billion in

2018 to approximately R5.4 billion in 2019.

o AVI’s Entyce Beverages segment contributed approximately R3.8 billion in

2019 in terms of reported revenue, which is a 3.8% increase compared to

the previous year, as illustrated in the adjacent graph.

o Concerning Entyce’s Coffee businesses, revenue decreased by 5.7%

from 2018 to 2019 due to declines in the mixed instant and premium

categories. In addition, increased competition together with the softening

commodity environment meant no price increases in either the premium

or mixed instant categories.

o Furthermore, Entyce Beverage’s reported operating profit increased by

5.5% from R792.6 million in 2018 to R838.3 million in 2019.

2020 | 10

SAMPLE FROM REPORT MANUFACTURER: AVI FINANCIAL PERFORMANCE

Source: Results2019; FlatIcon

Page 11: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

BRAND AND SIZE

Douwe Egberts

Pure Gold200g R119.99 R119.99 N/A R114.95 R119.00 R119.00 N/A N/A

Frisco

100g N/A R19.99 R20.99 R16.99 R19.99 R16.99 19.199 N/A

250g R29.99 N/A R29.99 N/A R39.99 R36.99 R29.99 N/A

750g R75.99 R75.99 R79.99 R75.95 R89.99 R78.99 R80.99 N/A

House of Coffees

Hug in a Mug

24g

(10)R49.99 R49.99 R47.99 R44.95 R51.99 R49.99 R47.99 R49.99

Jacobs Krönung

100g R85.99 R79.99 R80.79 R66.95 R78.99 R69.99 R80.99 R79.99

200g R104.00 N/A R109.99 R109.95 R109.99 N/A R109.90 R109.99

2020 | 11

SAMPLE FROM REPORT COFFEE PRICING ANALYSIS: INSTANT COFFEE

This pricing analysis was conducted at retail stores and supermarkets during w/c 10 February 2020.

Page 12: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 12

TABLE OF CONTENTS

EXECUTIVE SUMMARY (3 Pages)

Global Industry Snapshot

SA Industry Snapshot

SA Industry Drivers and Challenges

1. GLOBAL COFFEE INDUSTRY (27 Pages)

1.1 Global Industry Overview

1.2 Global Market Environment

1.3 Global Industry Production: TOP 5 COFFEE PRODUCING COUNTRIES: 2019/2020* (IN MILLION 60 KG BAGS); TOP 5 ARABICA PRODUCING COUNTRIES: 2019/2020*(IN

MILLION 60 KG BAGS); TOP 5 ROBUSTA PRODUCING COUNTRIES: 2019/2020* (IN MILLION 60 KG BAGS) (Graphs)

1.4 Global Industry Consumption: GLOBAL COFFEE CONSUMPTION: 2019/2020* (IN MILLION 60 KG BAGS); TOP 5 COFFEE CONSUMING REGIONS/COUNTRIES: 2018/2019 (IN

MILLION 60 KG BAGS) (Graphs)

1.5 Global Industry Trade: TOP 5 COFFEE IMPORTING REGIONS/COUNTRIES: 2018/2019 & 2019/2020* (IN MILLION 60 KG BAGS); TOP 5 COFFEE EXPORTING COUNTRIES:

2018/2019 & 2019/2020* (IN MILLION 60 KG BAGS) (Graphs)

1.6 Global Industry Pricing: ICO GROUP INDICATOR DAILY PRICES (Graph)

1.7 Global Key Markets: Regional Overview: GLOBAL COFFEE RETAIL SALES BY REGION: 2019 (IN US$ MILLION) (Graph)

1.8 Global Key Markets: Europe

1.9 Global Key Markets: Asia-Pacific

1.10 Global Key Markets: North America

Page 13: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 13

TABLE OF CONTENTS

2. SOUTH AFRICAN COFFEE INDUSTRY (37 Pages)

2.1 South African Coffee Industry Overview (35 pages)

2.1.1 South African Industry Overview: FOODSERVICE VALUE RSP OF SOUTH AFRICAN COFFEE MARKET 2013-2019 (IN ZAR MILLION) (Graph)

2.1.2 South African Market Environment

2.1.3 South African Coffee Consumption: SOUTH AFRICAN COFFEE CONSUMPTION BY YEAR (IN THOUSAND 60KG BAGS) (Graph)

2.1.4 South African Coffee Imports: VALUE OF SOUTH AFRICAN HS0901** IMPORTS: 2015-2019* (IN ZAR MILLION) (Graph); SA COFFEE IMPORTS BY CATEGORY (IN ZAR

THOUSAND) (Table)

2.1.5 South African Coffee Exports: VALUE OF SOUTH AFRICAN HS0901** EXPORTS: 2015-2019* (IN ZAR MILLION) (Graph); SA COFFEE EXPORTS BY CATEGORY (IN ZAR

THOUSAND) (Table)

2.1.6 South African Industry Market: South African Coffee Market Definitions

2.1.7 South African Industry Market: South African Coffee Distribution Channel Definitions

2.1.8 South African Industry Market Size: Off-Trade Coffee Market (2014-2019): VALUE OF SA COFFEE MARKET: 2014-2019 (IN ZAR MILLION) (Graph); SA COFFEE MARKET

CAGR AND TOTAL GROWTH (IN PERCENTAGE) (Table)

2.1.9 South African Industry Market Size: Off-Trade Coffee Market (2014-2019: By Category): VALUE OF SA COFFEE MARKET BY CATEGORY: 2014-2019 (IN ZAR MILLION)

(Graph)

1. GLOBAL COFFEE INDUSTRY (CONTINUED) (27 Pages)

1.11 Global Industry Trends

1.12 Global Industry Innovation and Technology

1.13 Global Industry Drivers

1.14 Global Industry Challenges

Page 14: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 14

TABLE OF CONTENTS

2 SOUTH AFRICAN COFFEE INDUSTRY (CONTINUED) (37 Pages)

2.1 South African Coffee Industry Overview (Continued) (35 Pages)

2.1.10 South African Industry Market Size: Off-Trade Fresh Coffee Market (2014-2019: By Category): VALUE OF SA FRESH COFFEE MARKET BY CATEGORY: 2014-2019 (IN

ZAR MILLION); VALUE OF SA FRESH GROUND COFFEE MARKET BY SUB-CATEGORY: 2014-2019 (IN ZAR MILLION) (Graphs)

2.1.11 South African Industry Market Size: Off-Trade Instant Coffee Market (2014-2019 By Category): VALUE OF SA INSTANT COFFEE MARKET BY CATEGORY: 2014-2019

(IN ZAR MILLION) (Graph)

2.1.12 South African Industry Market Size: Off-Trade Instant Coffee Market (2014-2019: By Sub-Category): VALUE OF SA INSTANT STANDARD COFFEE MARKET BY SUB-

CATEGORY: 2014-2019 (IN ZAR MILLION); VALUE OF SA INSTANT COFFEE MIXES MARKET BY SUB-CATEGORY: 2014-2019 (IN ZAR MILLION) (Graphs)

2.1.13 South African Industry Market Size Forecast: Off-Trade Coffee Market (2020*-2024*): VALUE OF SA COFFEE MARKET: 2019 & 2024* (IN ZAR MILLION) (Graph); SA

COFFEE MARKET VALUE FORECAST BY CATEGORY (IN ZAR MILLION) (Table)

2.1.14 South African Industry Market Volumes: Total Brewed Coffee Volume and Total Coffee Volume (2014-2024*): TOTAL BREWED COFFEE VOLUME: 2014-2024* (IN

MILLION LITRES); TOTAL COFFEE VOLUME: 2014-2024* (IN TONNES) (Graphs)

2.1.15 South African Industry Market Volumes: Retail Cups Coffee Market Volumes (2014-2024*): RETAIL VOLUME OF SA COFFEE MARKET: IN CUPS (2014-2024*) (Table)

2.1.16 South African Industry Market Volumes: Foodservice Cups Coffee Market Volumes (2014-2024*): FOODSERVICE VOLUME OF SA COFFEE MARKET: IN CUPS (2014-

2024*) (Table)

2.1.17 South African Industry Market Distribution: Off-Trade Coffee Market: CHANNEL DISTRIBUTION FOR COFFEE PRODUCTS: 2019 (IN PERCENTAGE) (Graph); CHANNEL

DISTRIBUTION (2014 AND 2019) BY OUTLET TYPE (Table)

2.1.18 South African Industry Trends

2.1.19 South African Industry Innovation and Technology

2.1.20 South African Industry Drivers

2.1.21 South African Industry Challenges

Page 15: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 15

TABLE OF CONTENTS

3. SOUTH AFRICAN COFFEE MANUFACTURING AND DISTRIBUTOR OVERVIEW (27 Pages)

3.1 AVI: Overview

3.2 AVI: Financial Performance: AVI’S FINANCIAL RESULTS (IN ZAR MILLION) (Table); AVI’S SEGMENTAL REVENUE FOR THE YEAR ENDED 30 JUNE 2019 (IN ZAR BILLION)

(Graph)

3.3 AVI: Coffee Brands/Products

3.4 Cafféluxe: Overview

3.5 Cafféluxe: Coffee Brands/Products

3.6 Chilla Beverage Co: Overview & Coffee Brands/Products

3.7 Jacobs Douwe Egberts: Overview

3.8 Jacobs Douwe Egberts: Coffee Brands/Products

3.9 Jumbo Brands: Overview

3.10 Jumbo Brands: Coffee Brands/Products

3.11 Mokate: Overview

3.12 Mokate: Coffee Brands/Products

2. SOUTH AFRICAN COFFEE INDUSTRY (CONTINUED) (37 Pages)

2.2 South African Coffee Industry Sustainability (2 Pages)

2.2.1 Fairtrade International

2.2.2 Rainforest Alliance

Page 16: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 16

TABLE OF CONTENTS

3. SOUTH AFRICAN COFFEE MANUFACTURING AND DISTRIBUTOR OVERVIEW (CONTINUED) (27 Pages)

3.13 Nestlé South Africa: Overview

3.14 Nestlé South Africa: Financial Performance: NESTLÉ SOUTH AFRICA’S FINANCIAL RESULTS (IN CHF MILLION) (Table); SALES COMPOSITION FOR NESTLÉ BY

GEOGRAPHICAL AREA FOR THE YEAR ENDED 31 DECEMBER 2019 (IN CHF BILLION) (Graph)

3.15 Nestlé South Africa: Coffee Brands/Products

3.16 Famous Brands: Overview

3.17 Famous Brands: Financial Performance: FAMOUS BRANDS’ FINANCIAL RESULTS (IN ZAR THOUSAND) (Table); FAMOUS BRANDS' REVENUE SEGMENTED BY

GEOGRAPHIC REGION FOR THE YEAR ENDED 28 FEBRUARY 2019 (IN ZAR BILLION) (Graph)

3.18 Famous Brands: Coffee Brands/Products

3.19 Rieses Food Imports: Overview

3.20 Rieses Food Imports: Coffee Brands/Products

3.21 South African Coffee Manufacturers & Distributors: Other

Page 17: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 17

TABLE OF CONTENTS

4. SOUTH AFRICAN COFFEE IMPORTERS AND ROASTERS (16 Pages)

4.1 Bean There: Overview

4.2 CATURRA Africa: Overview

4.3 Coco Safar: Overview

4.4 Deluxe Coffeeworks: Overview

4.5 Importers Coffee Merchants: Overview

4.6 Mastertons: Overview

4.7 Origin: Overview

4.8 Quaffee: Overview

4.9 Rosetta Roastery: Overview

4.10 Terbodore Coffee Roasters: Overview

4.11 Tribe Coffee: Overview

4.12 Truth Coffee Roasting: Overview

4.13 South African Coffee Importers And Roasters: Other

Page 18: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 18

TABLE OF CONTENTS

5. SOUTH AFRICAN COFFEE INDUSTRY RETAIL AND PRICING ANALYSIS (32 Pages)

5.1 South African Coffee Industry Retail Analysis (22 Pages)

5.1.1 South African Franchise and Independent Coffee Shops (14 Pages)

5.1.1.1 Dulcé Café: Overview

5.1.1.2 Famous Brands: Fego Caffé: Overview

5.1.1.3 Famous Brands: Mugg & Bean: Overview

5.1.1.4 Famous Brands: Wimpy: Overview

5.1.1.5 Krispy Kreme: Overview

5.1.1.6 McCafé: Overview

5.1.1.7 Peacock Coffee & Tea Traders: Overview

5.1.1.8 Seattle Coffee Company: Overview

5.1.1.9 Starbucks: Overview

5.1.1.10 Vida e Caffè: Overview

5.1.1.11 Wiesenhof Holdings: Overview

5.1.1.12 Wild Bean Café: Overview

5.1.1.13 South African Independent and Franchise Coffee Shops: Other

Page 19: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 19

TABLE OF CONTENTS

5. SOUTH AFRICAN COFFEE INDUSTRY RETAIL AND PRICING ANALYSIS (CONTINUED) (32 Pages)

5.1 South African Coffee Industry Retail Analysis (Continued) (22 Pages)

5.1.2 South African Coffee Supermarkets Overview (8 Pages)

5.1.2.1 South African Retail Overview

5.1.2.2 Checkers: Overview

5.1.2.3 Massmart: Overview: MASSMART DIVISIONAL SALES FOR THE 26 WEEKS ENDED 30 JUNE 2019 (IN ZAR BILLION) (Graph)

5.1.2.4 Food Lover’s Market: Overview

5.1.2.5 Pick n Pay: Overview: PICK N PAY GROUP TURNOVER FOR THE 26 WEEKS ENDED 1 SEPTEMBER 2019 (IN ZAR BILLION) (Graph)

5.1.2.6 Shoprite: Overview: SHOPRITE SALES FOR THE 52 WEEKS ENDED 30 JUNE 2019 (IN ZAR BILLION) (Graph)

5.1.2.7 Spar: Overview: SPAR REVENUE BY GEOGRAPHICAL SEGMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2019 (IN ZAR BILLION) (Graph)

5.1.2.8 Woolworths: Overview: WOOLWORTHS REVENUE BY SEGMENT FOR THE 52 WEEKS ENDED 30 JUNE 2019 (IN ZAR BILLION) (Graph)

Page 20: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 20

TABLE OF CONTENTS

5. SOUTH AFRICAN COFFEE INDUSTRY RETAIL AND PRICING ANALYSIS (CONTINUED) (32 Pages)

5.2 South African Coffee Pricing Analysis (10 Pages)

5.2.1 Franchise Coffee Shops Pricing Analysis: Dulcé Café, Fego Caffé, Krispy Kreme, McCafé, Mugg & Bean, Peacock Coffee & Tea Traders, Seattle Coffee

Company, Starbucks, Vida e Caffè, Vovo Telo, Wiesenhof, Wild Bean Café, Wimpy, Woolworths Café- Comparing Pricing for Latte, Espresso, Americano,

Cappuccino and Yearly Average Pricing Increase

5.2.2 Instant Coffee Pricing Analysis: Douwe Egberts Pure Gold, Frisco, House of Coffees Hug in a Mug, Jacobs Krönung, Koffiehuis, NESCAFÉ Alta Rica,

NESCAFÉ Classic, NESCAFÉ Gold, NESCAFÉ Gold Cappuccino, NESCAFÉ Ricoffy, NESCAFÉ Ricoffy Decaf, NESCAFÉ Ricoffy 3-in-1, NESCAFÉ Ricoffy

Cappuccino- Comparative pricing at Checkers, Food Lover’s Market, Game, Makro, Pick n Pay, Shoprite, Spar and Woolworths

5.2.3 Fresh and Ground Coffee Pricing Analysis: House Brand, House of Coffees, Illy, Importers Coffee, Kenna, Mugg & Bean- Comparative pricing at Checkers, Food

Lover’s Market, Game, Makro, Pick n Pay, Shoprite, Spar and Woolworths

5.2.4 Coffee Capsules Pricing Analysis: Caffèluxe, L’OR, Nescafé Dolce Gusto- Comparative pricing at Checkers, Food Lover’s Market, Game, Makro, Pick n Pay,

Shoprite, Spar and Woolworths

5.2.5 Coffee Beans Pricing Analysis: Green Bean African Coffee Roastery, Legado Coffee Roasters, Mastertons, RYO Coffee, Terbodore Coffee Roasters-

Comparative Pricing of Brand Range for 250g and 1kg packaging

5.2.6 Ready-To-Drink Coffee Pricing Analysis: Mugg & Bean Low Fat Vanilla Flavoured Milk With Coffee, NESCAFÉ Original Low-Fat Milk Coffee Drink, NESCAFÉ

Ricoffy N'Ice Original Iced Coffee- Comparative pricing at Checkers, Food Lover’s Market, Game, Makro, Pick n Pay, Shoprite, Spar and Woolworths

Page 21: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

2020 | 21

ORDER FORM

COMPANY DETAILS

Company Name:

Physical Address:

Town/City: Postal Code:

Country:

Purchaser Name: (name to appear on invoice)

Purchaser Email Address:

Telephone Number: VAT Number:

CONFIRMATION: I/we wish to order this publication (please tick the applicable box)

Title of Publication Total Excl. VAT Tick Box

South African Coffee Industry Landscape Report 2020: Full Report R30,000.00

South African Coffee Industry Landscape Report 2020: One Section R12,500.00

ORDERING INSTRUCTIONS

(1.) Complete the order form and email back to [email protected] (2.) An invoice will be generated and e-mailed (3.) The report will be emailed upon receipt of payment or

when proof of payment has been provided (4.) All prices exclude 15% VAT.

ACKNOWLEDGEMENT

I am authorised to order this publication on behalf of the company and agree to the payment terms.

Client (Print Name) Signature Capacity Date

Page 22: SOUTH AFRICAN COFFEE INDUSTRY LANDSCAPE …...SCREENSHOTS FROM REPORT Historically, Coffee has largely been consumed in developed regions, such as North America and Europe. However,

CAPE TOWN

+27 (0)21 045 0202

Unit 154 B&C, Block E

19 Edison Way, Millennium Business Park

Century City

7441

JOHANNESBURG

+27 (0)10 140 5756

1 Wedgewood Link

Bryanston

Johannesburg

2191

CONTACT INSIGHT SURVEY

[email protected]

www.insightsurvey.co.za

2020 | 22

CONTACT DETAILS