1

>FH Blogger Research

> Chris Onderstall

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>Understand how bloggers prefer to be engaged with >Tailor communications for bloggers>Build larger, more targeted blogger lists>Tier bloggers to understand influencers

Objectives

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Blogger Survey50 bloggers across multiple topic focus areas

44

Blogs Surveyed

55

Do PR professionals communicate with you regularly?

Yes84%

No16%

66

How do they mostly communicate with you?

Via email Via Twitter Via telephone0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

77

What is the best way PR practitioners should contact you?

Pick up the phone and talk to me

It’s best to email me

Send me a message on

Twitter

Invite me for coffee and a

chat

Don’t contact me

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

100.0%

88

Which assets would help you most in creating stories for your blog? Please rank in order of importance

Videos

Good quality images

Statistics and in-fographics

Access to spokespersons

Products to review

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50

99

When is the best time of day to contact you?

Mornings Lunch time Afternoons be-fore 5pm

After 5pm but be-fore 7pm

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

1010

When is the most convenient time for you as a blogger to attend events or launches?

Weekday mornings

Weekday afternoons

After working hours in the

evenings

I don’t have the time to at-tend events or

launches

I’m not inter-ested in at-

tending events or launches

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%

1111

> Timely contact and continuous engagement

> Suitable brand alignments. I got asked to review a tv game, and I was like, erm what?

> Invitations to events; Providing review and competition copies of titles; Forwarding press releases and other media

> Good PR doesn't feel like PR, it feels like an opportunity to further what we do.

> FREEBIES! Bloggers love freebies!

> Something as small as movie tickets for the family is greatly appreciated! Competitions between bloggers are also fun because we get to interact with bloggers we may not already know, and it gives us regular "blog fodder" when we compete with each other.

What is the PR industry getting RIGHT when engaging with you and other bloggers?

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> There are not enough good events in Cape Town (Durban)

> Sending content not suitable for us to use. Not including Social Media links for associated content.

> Inviting me to irrelevant events

> The same co's who send us PR stuff should really consider sending the advertising our way too

> No free stuff

What is the PR industry getting WRONG when engaging with you and other bloggers?

13

Analysis

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> Bloggers want to be treated like tier 1 media, they enjoy traditional assets like access to spokespersons just as much as they appreciate digital assets

> Bloggers want content that is unique and adds value to their readers

> Competitions for readers and advertising on blogs is a great option for blogs

> Personalised pitches hold weight

Analysis

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Digital.FleishmanHillard.com

Christopher Onderstall FH Digital Fleishman-Hillard | Digital. Integrated. Global. (Telephone) +27 11 548 2035 | (Mobile) + 27 82 873 6952 (Skype) ChrisOnderstall | (Twitter) @Chrisonderstall (Linkedin) in/christopheronderstall | (Facebook) Chris.onderstall