south africa - sdm€¦ · • use of star insignia in marketing material • free listing on tgcsa...
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South Africa
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Our flag – our brand
• 3rd Most recognisable flag in the world
• 2007 – prior to the World Cup!!!!
• 13yr old democracy – for such a young country…..!
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Lanseria Airport
11 July 2010
Lanseria Airport
11 July 2010
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The greatest game on the earth!
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After the game,
they returned to
their
accommodation...
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• Graded establishments offer consumer
confidence.
• Enhance confidence in Brand SA!
• Use of star insignia in marketing material
• Free listing on TGCSA website
Why do I need to
get graded?
• Free listing on TGCSA website
• Prominent listing on the National product
database – SAT Website
• ALL government departments to use ONLY
graded establishments.
• Display of the grading plaque and certificate
• Exposure to international markets.
• Leverage on provincial marketing initiatives.
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Digital Strategy Business Objectives
• Inform and Educate the travelling public
• TRUSTED channel
• RELEVANT to the tourist.
• Achieve 10% growth rate in graded establishments
• Research shows that:• Research shows that:
– Social Media Revolution
– Mobile Revolution
– Travel is Social
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Social Media Twitter
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Mobile
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SAT
National Product Database
• Total Tourism products listed 61 000
• Accommodation products 13 000
• Total Graded accommodation products 5 932!!!!!
• Very clear acquisition strategy and action plan• Very clear acquisition strategy and action plan
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SAT Website
Graded Ungraded
Quality AssuredConsumer Confidence
Enter at own R-I-S-K!!!
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TGCSA / Reporting / Measures of Success
www.tgcsa.co.zawww.southafrica.net
ATL
BTL
TextText
SOCIAL MEDIA
TGCSA
DATABASE
BTL
DIGITAL
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Nationwide Stakeholder consultation
Lets ALL continue flying the flag
towards a STRONGER BRAND SA!
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Thank You!
www.tourismgrading.co.za