Cathy Henesey, SPHRSourcecon 2012

Atlanta, GA

Championing Social Media When Everyone is Lagging Behind: a Healthcare Sourcing Manager’s Organizational Journey through Sourcing Reform

PR/Marketing vs. Recruiting

Recruitment Advertising Firm

Facebook, Twitter pages, URL

Metrics….or lack of them

Available Sources/usage

Linkedin.com, ATS, and other websites

Interview/screening strategies

Recruiting Infrastructure

How I got started…………

Where are we today? New RFQ for Advertising Firm – will create

new branding campaign

Decent usage of ATS and talent searchAll candidates are being capturedNot all sources are being captured

Separate facebook page with Works4Us jobs tab and new contract with Branchout

We own and have full edit of webpage – Haven’t been able to adapt SEO or mobi YET!

Linkedin.com Recruiter Solutions license and Careers page

Targeted Selection/DDI now mandatory for all departments

Where are we today? Take the Interview video screening and

high usage of Skype interviewing

Evaluating more skills testing tools and evaluating a behavioral assessment tool.

Developing core interview guides for all positions

Eliminated Monster and Careerbuilder contracts – saving $100,000 in sources not working; cut $200,000 in print ads first year…

Hiring a Sourcing Specialist for the first time

What can we learn from Healthcare?

…..really SHARING BEST PRACTICES

Children’s Hospitals share information in a listserv

Healthcare HR Association and Healthcare Recruiting Associations

Copy the Competition….The Jones’ effect

Partner with Background check company to share terminations of employees

Most wait for the right person and do without until they find them…some jobs stay open more than a year