STATE OF THE U.S. RECREATIONAL BOATING

INDUSTRY

President, National Marine Manufacturers

Association

Thom Dammrich

Outdoor Recreation Participation is Up

Fishing Hunting Boating0%5%

10%15%20%25%30%35%

11% 9%

32%

Source: Fish & Wildlife Service, NMMA

Outdoor Recreation is BIG Business

Pharmaceuticals

Motor Vehicles and parts

Outdoor Recreation

Financial Services and Insurance

Outpatient Health Care

Gasoline and Other Fuels

Household Utilities

$0 $200 $400 $600 $800

$331

$340

$646

$780

$767

$354

$309

Annual Consumer Spending in Bil-lions • An Overlooked Economic

Giant

• Over 140 million Americans make outdoor recreation a priority in their daily lives.

• Americans spend $646 billion annually on outdoor recreation.

• Between 2005 and 2011 the outdoor recreation economy grew approximately 5% annually– this during an economic recession when many sectors contracted.

Source: Outdoor Industry Association

New Outdoor Recreation Sales plus Trip/Travel Spending = $646 Billion Direct Sales

Product Sales, $120.70

Source: Outdoor Industry Association

For every dollar spent on outdoor recreation products and gear, an estimated four dollars is spent on trips and travel

Trip/Travel Spending $524.80

Almost one out of five dollars consumers spent on outdoor recreation went to boating and fishing

Boating Gets its Share

Source: Outdoor Industry Association

Boating $86.2

Fishing$35.5

Other Outdoor Activities

$523.3

Annual Spending in Billions

Boating’s Product versus Trip/Travel Spending

Boating

Fishing

$- $20.0 $40.0 $60.0 $80.0 $100.0

$19.4

$9.7

$66.8

$25.7

Product Spending Trip/Travel Spending

Source: Outdoor Industry Association

• Over one out of five consumer dollars spent on boating goes towards boats, engines, and accessories•Over 300 million boating trips in 2012•3 billion boating exposure hours

Market Results

2103 Estimates and2013 Forecast

Total Powerboat Sales 2007 to 2013 est.

2007 2008 2009 2010 2011 2012 est. 2013 est. -

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

274,100

207,900

157,100 142,290 142,880 156,870 171,300

79,900

62,600

44,500 41,600 42,900

46,400 51,000

Total Traditional Powerboats Personal Watercraft

203,300222,300

Source: Statistical Surveys Inc, NMMA 2011 Abstract

185,780

Outboard Boat Sales 2007 to 2013 est.

Source: Statistical Surveys Inc, NMMA 2011 Abstract

2007 2008 2009 2010 2011 2012 est. 2013 est.

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

73,500 57,100

44,800 38,600 38,600 42,250 46,500

115,200

94,300

72,700 74,200 77,150

86,300 94,900

Fiberglass Outboard Boats Aluminum Outboard Boats

128,550 141,400

115, 750

Recreational Boating Leadership Council

Six Priority Action Areas1. Marketing & Communications2. Education/Training3. Youth4. Diversity5. Affordability6. Advocacy

Buyers Returning to Boat Shows

• Exhibitors reporting returning of the buyer

• Boats of all sizes and price points selling

• First real sign of positive sentiment among consumers since recession

• Show experience and marketing are bringing customers

Discover Boating is Welcoming More People to the Water

Generating Positive News About Boating Across the Nation

A National Day to Welcome More People to the Water

NationalMarinaDay.org

June 8, 2013

Exposure to Boating as a Child Drives Adult Participation

46.3%

40.4%

0.4%

12.9%

Current Participant

Boated as child and parents owned a boat

Boated as child and parents did not own a boat

Did not boat as a child and parents owned a boat

Did not boat as a child and parents did not owned a boat

10.1

30.3

1.2

58.4

Non-Participant

87% of current boaters boated as a child

Source: NMMA 2011 Recreational Boating Statistical Abstract

Number of Hispanic Households with HHI$50,000+

$50,000-$74,999

2,594,836 38%

$75,000- $99,999, 1,736,667

25%

$100,000+ 2,582,866 37%

Source: Recreational Marine Research Center at Michigan State University

Number of African American Households with HHI$50,000+

$50,000-$74,999, 2,382,932

42%

$75,000-$99,999 1,442,186

25%

$100,000+ 1,919,816

33%

Source: Recreational Marine Research Center at Michigan State University

Ethnicity of Households with HHI $50,000+

Hispanic44%

African Amer-ican37%

Asian19%

Source: Recreational Marine Research Center at Michigan State University

Total households equal 15.6 million

Total Number of Ethnic Households with HHI $50,000+

$50,000-$74,999, 5,949,412

38%

$75,000-$99,999, 3,902,549

25%

$100,000+5,779,456

37%

Source: Recreational Marine Research Center at Michigan State University

Number of Asian Households with HHI $50,000+

$50,000-$74,999 971,644

33%

$75,000-$99,999 723,69624%

$100,000+1,276,774

43%

Source: Recreational Marine Research Center at Michigan State University

Understanding Cost And Value

Our Top Government Relations Concerns

• E15 and negative effects of Renewable Fuel Standard• Revisions to Magnuson-Stevens Act• Engaging every industry sector in boating advocacy• Tri-fuel testing and propeller guard test protocols• 66 new species of coral under Endangered Species Act• Model Year Enforcement

Our Voice on Capitol Hill, The American Boating Congress May 8-9, 2013