souper salad 2013v6

7/28/2019 Souper Salad 2013v6

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The information that follows is private and confidential.

It is also not an offer to sell a franchise, which may

only be made by prospectus.

This information is subject to change.

Please refer to our Franchise Disclosure Document

for full details and the most up-to-date information.

2012-2013 LNCBrands, LLC All rights reserved.


3/21

A Recipe for Success

Brand equity and recognition

45 locations in 7 states

Over 30 years of success

Growing category

Experienced leadership

President/CEO Dan Hernandez (Subway, former Souper Salad franchisee)

VP, Finance Jackie Hernandez (Subway, former Souper Salad franchisee)

VP, Operations Jeff Farnell (Sweet Tomatoes, Chilis, Wildflower Bread Company)

Franchise Development Director Scott McIntosh (Nestle Toll House Caf, Bassett Furniture, Furniture Row Companies)

Marketing Director Trisha Terraciano-Spence (Taco Bell, El Pollo Loco)


4/21

SouperFranchise Benefits

Single and multi-unit opportunities

Exclusive and non-exclusive territories available

Site selection and lease negotiation assistance

Efficient store design

Economical conversion options

Professional field support

Research and development

Brand and local marketing support

Comprehensive operational and management training


5/21

A Growing Appetite

for Healthy Choices

63% of people say themost important menuissue is having fresh

offerings

73% of people say theywant to make the right

dietary choices

*Proprietary Souper Salad research


6/21

Souper Salad serves an

endless selection of fresh andnutritious menu items thatmake it easy to eat healthy.

Families

Young adults

Seniors

Diet-restricted

Vegan/vegetarian

Gluten-free

Health-conscious

Menu has Wide Appeal


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Fresh and Tasty SaladsFrom everyday favorites to signature dishes.


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From everyday favorites to seasonal specialties.

Soups Made From Scratch Daily


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BreadMade from Scratch Daily

A-Maize-ing Cornbread

Very Very Blueberry

Spice Rack Gingerbread

Other seasonal favorites

Deliciouspotatoes,pizza and more

Fluffy Baked Potatoes

Delicious Pizza


10/21

Product-focused Marketingthat drives sales

TV

Indoor / Outdoor POP

SFC Eblasts

Direct Mail

Print Advertising

Website


11/21

Current Locations

C = Company

F = Franchise

C-22F-6

F-6

F-3F-4

C-1F-2

F-1


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Markets targeted forgrowth

ArizonaFlagstaff

Phoenix Metro

Tucson

ArkansasBentonville

Fayetteville

Little RockRogers

ColoradoBoulder

Denver Metro

Fort Collins

Pueblo

GeorgiaAtlantaAugusta

North CarolinaCharlotte

Greensboro

Raleigh

OklahomaOklahoma City

Tulsa

TexasAbilene

Amarillo

Austin

BrownsvilleCollege Station

Dallas / Fort Worth

Harlingen

Houston

Laredo

Longview

McAllen

Nacogdoches

OdessaSan Antonio

Texarkana

Tyler

UtahSalt Lake City

Provo


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By consolidating the purchasingpower for all our locations

we make certain that productis available when youneed it, and at a

great price point.

Total Supply Chain Management

To Make Your Operations Easier


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What Makes A SouperLocation

Daytime populations of

80,000 within five-mile radius

Mixed-usage centers High-identity storefronts in retail

areas

Great visibility (end cap

location)

Great co-tenancy

Dynamic center with mass

appeal

Strong mix of population density and

traffic

Great access and ample parking Availability of pylon signage

3,800-5,000 square feet

10-year primary lease term with

two five-year options

Standard vanilla shell delivery or

equivalent in tenant improvement

allowance


15/21

Blueprints Larger Footprint


16/21

Blueprints Smaller Footprint


17/21

Application Process

STEP 1: Application and consent forms

STEP 2: Franchise Disclosure Document

STEP 3: Interview process

STEP 4: Evaluation process

STEP 5: Discovery day

STEP 6: Business plan

STEP 7: Receive approval

STEP 8: Execute franchise agreements


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Development Process

STEP 1: Site selection

STEP 2: Site approval

STEP 3: Lease negotiations

STEP 4: Site development

STEP 5: Marketing

STEP 6: Franchisee training

STEP 7: Crew training

STEP 8: Grand opening

Once application process is complete:


19/21

Qualification Criteria

$200,000 liquidity and $500,000 investment capability

Six months to two years in QSR management and experience with P&L responsibility

Experience managing hourly workers

Demonstrated success in other business ventures

Systems-oriented team player who understands market share Successfully complete the Souper Salad initial training program

Committed to operate under a development/franchise agreement


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Estimated Investment

Initial Franchise Fee

Improvements / Finish Out

Furniture / Fixtures / Equipment / Signs / lighting / Dcor / Small Wares

Register and Computer System

Opening Costs (Uniforms, Inventories)Architectural / Engineering

Initial Advertising

Travel, Lodging and Meals for Training

Business Licenses, Permits, Taxes

Insurance Deposits and Premiums

Additional Funds

TOTAL ESTIMATE (Excluding Land Costs)

$30,000 $30,000

$323,000 $380,000

$222,000 $330,000

$4,500 $9,000

$5,000

$12,000$15,000 $26,500

$6,000 $6,000

$3,000 $6,000

$2,600 $49,200

$2,500 $3,500

$12,000 $40,000

$625,600 $892,200

LOW HIGH


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Come GrowWith Us

To learn more about franchise

opportunities at Souper Salad,

Please fill out the initial inquiry form

and a representative from our

development team will contact you soon.

You may also contact our Franchise

Development Headquarters directly at 972-762-7791 or [email protected]
mailto:[email protected]:[email protected]

souper salad 2013v6

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