soup market statistics

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Market Size 2006 2007 2008 624.3 780.6 967.2 Company Shares India Soup 2006 2007 Unilever Group 56.9 58.6 Nestlé SA 30.6 31.5 Capital Foods Ltd 0.9 0.8 Orkla Group - 1.9 Campbell Soup Co 0.6 0.6 Bambino Agro Industries 0.5 0.5 Good Food Group A/S - - Advani Agencies 0.8 0.6 Midland Fruit & Vegetab 0.2 0.2 Marico Ltd 2.3 1.9 MTR Foods Ltd 2.4 - Marico Industries Ltd - - Others 4.9 3.5 Total 100 100 Brand Shares India Soup 2006 Knorr Unilever Group 56.9 Maggi Nestlé SA 30.6 Ching's Secret Capital Foods Ltd 0.9 MTR Orkla Group - Campbell's Campbell Soup Co 0.6 Bambino Bambino Agro Industries 0.5 Sil Good Food Group A/S - Green Diamond Advani Agencies 0.8 Midland Midland Fruit & Vegetabl 0.2 Sil Marico Ltd 2.3 MTR MTR Foods Ltd 2.4 Sil Marico Industries Ltd - Others Others 4.9 Total Total 100 Distribution Channels

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Page 1: Soup Market Statistics

Market Size2006 2007 2008 2009 2010

624.3 780.6 967.2 1,182.80 1,473.20

Company Shares

IndiaSoup 2006 2007 2008 2009Unilever Group 56.9 58.6 57.1 59.6Nestlé SA 30.6 31.5 28 26.4Capital Foods Ltd 0.9 0.8 8.6 9.4Orkla Group - 1.9 1.2 1.2Campbell Soup Co 0.6 0.6 0.7 0.4Bambino Agro Industries Ltd 0.5 0.5 0.3 0.3Good Food Group A/S - - 0.5 0.3Advani Agencies 0.8 0.6 0.4 0.3Midland Fruit & Vegetable Pr 0.2 0.2 0.1 0.1Marico Ltd 2.3 1.9 - -MTR Foods Ltd 2.4 - - -Marico Industries Ltd - - - -Others 4.9 3.5 3.1 1.9Total 100 100 100 100

Brand SharesIndiaSoup 2006 2007 2008Knorr Unilever Group 56.9 58.6 57.1Maggi Nestlé SA 30.6 31.5 28Ching's Secret Capital Foods Ltd 0.9 0.8 8.6MTR Orkla Group - 1.9 1.2Campbell's Campbell Soup Co 0.6 0.6 0.7Bambino Bambino Agro Industries Ltd 0.5 0.5 0.3Sil Good Food Group A/S - - 0.5Green Diamond Advani Agencies 0.8 0.6 0.4Midland Midland Fruit & Vegetable Pro 0.2 0.2 0.1Sil Marico Ltd 2.3 1.9 -MTR MTR Foods Ltd 2.4 - -Sil Marico Industries Ltd - - -Others Others 4.9 3.5 3.1Total Total 100 100 100

Distribution Channels

Page 2: Soup Market Statistics

IndiaSoup 2006 2007 2008 2009Store-Based Retailing 100 100 100 100Grocery Retailers 100 100 100 100Supermarkets/Hypermarkets 24.4 25.4 26.4 26.9Discounters - - - -Small Grocery Retailers 75.6 74.6 73.6 73.1Convenience Stores 0.2 0.2 0.2 0.2Independent Small Grocers 75.4 74.4 73.4 72.9Forecourt Retailers - - - -Other Grocery Retailers - - - -Non-Grocery Retailers 0 0 0 0Health and Beauty Retailers - - - -Other Non-Grocery Retailers- - - -Non-Store Retailing - - - -Vending - - - -Homeshopping - - - -Internet Retailing - - - -Direct Selling - - - -Total 100 100 100 100

Price PointsIndia

Kind of soup Brand Company Name Type of outlet SizeCanned/Preserved Soup

415 g

Blue Dragon Wanton Soup Blue Dragon 410 g

310 g

310 g

Capital Foods Ltd Convenience store 460 g

Del Monte Sweet Corn Soup 425 g

Tai Industries Ltd 400 g

Sil Soupa Doupa 425 g

460 g

Baxters Favourites Potato & Leek Soup

Baxters Food Group

Supermarket/hypermarket

Supermarket/hypermarket

Campbell's Condensed Soup Vegetable Garden Tomato

Sankalp Retail Value Stores Pvt Ltd

Supermarket/hypermarket

Campbell's Vegetable Garden Tomato Soup

Campbell Soup Co

Supermarket/hypermarket

Ching's Secret Sweet Corn Cream Style Soup

FieldFresh Foods Pvt Ltd

Other non-grocery retailers

Druk Sweet Corn Cream Style

Supermarket/hypermarket

Scandic Food India Pvt Ltd

Independent small grocers

Sil Soupa Doupa Sweet Corn Soup

Scandic Food India Pvt Ltd

Supermarket/hypermarket

Page 3: Soup Market Statistics

Capital Foods Ltd 460 gDehydrated Soup

Bambino Mix Veg Soup 75 g

Bambino Mixed Vegetable Convenience store 50 g

Convenience store 50 g

50 g

Bambino Sweetcorn Soup 60 g

Bambino Tomato Soup 75 g

126 g

102 g

Capital Foods Ltd 55 g

Capital Foods Ltd 50 g

Capital Foods Ltd 50 g

Capital Foods Ltd 50 g

Capital Foods Ltd 50 g

Capital Foods Ltd 38 g

Capital Foods Ltd 50 g

Capital Foods Ltd 55 g

Capital Foods Ltd 50 g

Smith & Jones Sweet Corn Cream Soup

Independent small grocers

Bambino Agro Industries Ltd

Supermarket/hypermarket

Bambino Agro Industries Ltd

Bambino Rasamati Sweet Corn Vegetable Soup Powder

Bambino Agro Industries Ltd

Bambino Sweet Corn Vegetable

Bambino Agro Industries Ltd

Supermarket/hypermarket

Bambino Agro Industries Ltd

Supermarket/hypermarket

Bambino Agro Industries Ltd

Supermarket/hypermarket

Batchelor's Cup-A-Soup Mediterranean Tomato

Weikfield Products Co (India) Pvt Ltd

Supermarket/hypermarket

Batchelor's Slim A Soup Chicken Noodle & Vegetable

Weikfield Products Co (India) Pvt Ltd

Supermarket/hypermarket

Ching's Secret Beijing Hot Soup

Supermarket/hypermarket

Ching's Secret Chinese Tonight Beijing Hot Soup Powder

Supermarket/hypermarket

Ching's Secret Chinese Tonight Lemon Coriander

Supermarket/hypermarket

Ching's Secret Chinese Tonight Manchow Soup Powder

Supermarket/hypermarket

Ching's Secret Chinese Tonight Sweet Corn Chicken

Supermarket/hypermarket

Ching's Secret Chinese Tonight Sweet Corn Chicken Soup

Supermarket/hypermarket

Ching's Secret Chinese Tonight Sweet Corn Veg

Supermarket/hypermarket

Ching's Secret Hot & Sour Vegetable Soup

Supermarket/hypermarket

Ching's Secret Manchow Soup

Supermarket/hypermarket

Page 4: Soup Market Statistics

Capital Foods Ltd 37 g

Capital Foods Ltd 64 g

Capital Foods Ltd 55 g

Capital Foods Ltd 55 g

Unilever Group 40 g

Fabindia Spinach 40 g

Firma Italia SpA 90 g

Keya Chicken 15 g

Keya Sea Food 14 g

Keya Spinach 17 g

Keya Sweet Corn 17 g

Keya Tomato 20 g

Keya Vegetable 13 g

Knorr Chicken Delite 43 g

Knorr Chicken Noodle Soup 50 g

55 g

Knorr Chinese Chilli Soup 52 g

Convenience store 50 g

43 g

Ching's Secret Mixed Vegetable Soup

Supermarket/hypermarket

Ching's Secret Oriental Tomato Soup

Supermarket/hypermarket

Ching's Secret Sweet Corn Chicken Soup

Supermarket/hypermarket

Ching's Secret Sweet Corn Vegetable Soup

Supermarket/hypermarket

Continental Cream Of Chicken Simmer Soup

Supermarket/hypermarket

Fabindia Overseas Pvt Ltd

Other non-grocery retailers

Firma Italia Minestrone Vegetable Soup

Supermarket/hypermarket

Amaigam Speciality Food India Pvt Ltd

Supermarket/hypermarket

Amaigam Speciality Food India Pvt Ltd

Supermarket/hypermarket

Amaigam Speciality Food India Pvt Ltd

Supermarket/hypermarket

Amaigam Speciality Food India Pvt Ltd

Supermarket/hypermarket

Amaigam Speciality Food India Pvt Ltd

Supermarket/hypermarket

Amaigam Speciality Food India Pvt Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Chinese Chicken & Mushroom

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Chinese Hot & Sour Chicken Soup

Hindustan Unilever Ltd

Knorr Chinese Hot & Sour Veg Soup

Hindustan Unilever Ltd

Supermarket/hypermarket

Page 5: Soup Market Statistics

Knorr Chinese Manchurian 53 g

55 g

Knorr Chinese Schwann Soup 50 g

44 g

42 g

Knorr Classic Chicken Delite 51 g

53 g

52 g

Knorr Classic Thick Tomato 52 g

51 g

Knorr Creamy Chicken 53 g

Knorr Creamy Mushroom 44 g

Knorr Creamy Tingy Tomato 53 g

Knorr Hot & Sour Vegetable 39 g

41 g

38 g

40 g

52 g

54 g

Knorr Mast Masala Corn 40 g

Knorr Mixed Veg Soup 53 g

39 g

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Chinese Manchurian Soup

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Chinese Sweet & Sour Soup

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Chinese Sweet Corn Veg Soup

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Classic Mixed Vegetable

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Classic Thick Mushroom

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Classic Thick Tomato Soup

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Independent small grocers

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Indian Soup Vegetable Hara Bhara

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Indian Soups Chikken Malai Tikka

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Indian Soups Corn Mast Masala

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Indian Soups Tomatao Makhani

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Indian Tomato Makhani

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Independent small grocers

Hindustan Unilever Ltd

Supermarket/hypermarket

Knorr Oriental Hot & Sour Vegetable Soup

Hindustan Unilever Ltd

Supermarket/hypermarket

Page 6: Soup Market Statistics

43 g

Knorr Snacky Sweet & Sour 59 g

Knorr Sweet Corn Chicken 44 g

Knorr Sweet Corn Veg Soup 36 g

Knorr Sweet Corn Vegetable 43 g

Knorr Tomato Chatpata 55 g

MTR Foods Ltd 250 g

MTR Hot n Sour MTR Foods Ltd 250 g

MTR Mixed Vegetable MTR Foods Ltd 250 g

MTR Foods Ltd 250 g

MTR Mulligatawny MTR Foods Ltd 250 g

MTR Spinach & Carrot MTR Foods Ltd 250 g

MTR Foods Ltd Convenience store 250 g

MTR Foods Ltd 250 g

Nestlé India Ltd 53 g

Nestlé India Ltd 53 g

Nestlé India Ltd 53 g

Nestlé India Ltd 44 g

Nestlé India Ltd 51 g

Nestlé India Ltd 51 g

Nestlé India Ltd 52 g

Knorr Oriental Sweet Corn Vegetable Soup

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Other non-grocery retailers

Hindustan Unilever Ltd

Supermarket/hypermarket

Hindustan Unilever Ltd

Supermarket/hypermarket

MTR Baby Corn & Spring Onion

Supermarket/hypermarket

Supermarket/hypermarket

Supermarket/hypermarket

MTR Mixed Vegetable Italian Style

Supermarket/hypermarket

Supermarket/hypermarket

Supermarket/hypermarket

MTR Tasty Delights Simply Tomato

MTR Tasty Delights Spicy Tomato

Supermarket/hypermarket

Maggi Healthy Soup Chef Style Palak Corn (Spinach)

Independent small grocers

Maggi Healthy Soup Chinese Style Oriental Thai Noodle

Supermarket/hypermarket

Maggi Healthy Soup Home Style Rich Tomato

Independent small grocers

Maggi Healthy Soups Chef Style Palak Corn

Supermarket/hypermarket

Maggi Healthy Soups Chef Style Tangy Tomato Vegetable

Supermarket/hypermarket

Maggi Healthy Soups Home Style Rich Tomato

Supermarket/hypermarket

Maggi Healthy Soups Mixed Vegetable

Supermarket/hypermarket

Page 7: Soup Market Statistics

Nestlé India Ltd 52 g

Nestlé India Ltd 48 g

Nestlé India Ltd 70 g

Nestlé India Ltd 53 g

Maggi Hot & Sour Chicken Nestlé India Ltd 58 g

Maggi Hot & Sour Vegetable Nestlé India Ltd 58 g

Maggi Mixed Vegetable Soup Nestlé India Ltd 52 g

Maggi Rich Chicken Nestlé India Ltd 51 g

Maggi Rich Mushroom Nestlé India Ltd 51 g

Maggi Rich Tomato Nestlé India Ltd 70 g

Maggi Sweet Corn Nestlé India Ltd 36 g

Maggi Sweet Corn Chicken Nestlé India Ltd 36 g

Maggi Sweet Corn Vegetable Nestlé India Ltd 36 g

Nestlé India Ltd 52 g

Maggi Thick Tomato Nestlé India Ltd 70 g

39 g

39 g

39 g

39 g

39 g

43 gInstant Soup

Maggi Healthy Soups Oriental Thai Noodles

Supermarket/hypermarket

Maggi Healthy Soups Palak Corn

Supermarket/hypermarket

Maggi Healthy Soups Rich Tomato

Supermarket/hypermarket

Maggi Healthy Soups Tangy Tomato

Supermarket/hypermarket

Supermarket/hypermarket

Independent small grocers

Independent small grocers

Supermarket/hypermarket

Supermarket/hypermarket

Supermarket/hypermarket

Independent small grocers

Supermarket/hypermarket

Supermarket/hypermarket

Maggi Tangy Tomato Vegetable

Supermarket/hypermarket

Supermarket/hypermarket

Tasty Treat Hot & Sour Vegetable

Pantaloon Retail India Ltd

Supermarket/hypermarket

Tasty Treat Mix Veggie Delight

Pantaloon Retail India Ltd

Supermarket/hypermarket

Tasty Treat Rich Tomato Soup

Pantaloon Retail India Ltd

Supermarket/hypermarket

Tasty Treat Sweet Corn Vegetable

Pantaloon Retail India Ltd

Supermarket/hypermarket

Tasty Treat Veg Manchow Soup

Pantaloon Retail India Ltd

Supermarket/hypermarket

Tasty Wonders Fabulous Foods Sweet Corn Chicken Soup

Spencer's Retail Ltd

Supermarket/hypermarket

Page 8: Soup Market Statistics

115 g

Convenience store 98 g

Convenience store 58 g

23 g

115 g

109 g

55 g

75 g

Convenience store 13 g

Nestlé India Ltd 14 g

Maggi Hot Cup Spinach Soup Nestlé India Ltd 12 g

Nestlé India Ltd 12 g

Nestlé India Ltd 14 g

Nestlé India Ltd 14 g

Nestlé India Ltd Convenience store 14 g

Flavour Hierarchy2006 2007 2008 2009

Tomato 1 1 1 1Sweet Corn 2 2 2 2

Batchelor's Cup-A-Soup Cream Of Vegetable With Croutons

Campbell Soup Co

Supermarket/hypermarket

Batchelor's Cup-A-Soup With Noodles Chicken Noodle

Campbell Soup Co

Batchelor's Slim-A-Soup Chicken & Mushroom

Campbell Soup Co

Batchelors Cup a Soup To Go Minestrone Soup with Croutons

Batchelor Campbell Soup

Supermarket/hypermarket

Batchelors Cup a Soup with Croutons Chicken & Vegetable

Batchelor Campbell Soup

Supermarket/hypermarket

Batchelors Cup a Soup with Croutons Tomato & Vegetable

Batchelor Campbell Soup

Supermarket/hypermarket

Continental Cup A Soup Chicken & Vegetable

Hindustan Unilever Ltd

Supermarket/hypermarket

Continental Cup A Soup Cream Of Chicken

Hindustan Unilever Ltd

Supermarket/hypermarket

Keya Simply Fantastic Instant Tom Yum Vegetable Cup-A-Soup

Amalgam Speciality Foods Pvt Ltd

Maggi Hot Cup Dal Tomato Soup

Supermarket/hypermarket

Supermarket/hypermarket

Maggi Hot Tomato Amla Soup

Supermarket/hypermarket

Maggi Instant Healthy Soup Sanjeevni Dal Tomato

Supermarket/hypermarket

Maggi Instant Healthy Soup Sanjeevni Spinach Vegetable

Supermarket/hypermarket

Maggi Instant Healthy Soup Sanjeevni Tomato Amla

Page 9: Soup Market Statistics

Vegetable 3 4 3 3Chicken 4 3 4 4Mushroom 5 5 5 5Hot & Sour 7 7 6 6Chicken Noodles 6 6 7 7

Page 10: Soup Market Statistics

2011

1,856.20

201062

24.69.8

10.30.30.20.20.1

---

1.5100

2009 201059.6 6226.4 24.6

9.4 9.81.2 10.4 0.30.3 0.30.3 0.20.3 0.20.1 0.1

- -- -- -

1.9 1.5100 100

Page 11: Soup Market Statistics

2010 2011100 100100 100

27.5 28- -

72.5 720.2 0.3

72.3 71.8- -- -

0 0- -- -- -- -- -- -- -

100 100

Price in INR

165

175

90

90

56

55

49

135

60

Page 12: Soup Market Statistics

55

32

32

32

32

32

32

120

120

30

30

30

30

30

30

30

30

30

Page 13: Soup Market Statistics

30

30

30

30

160

45

115

25

25

25

25

25

25

32

36

35

36

32

32

Page 14: Soup Market Statistics

35

36

36

34

32

30

32

32

32

32

32

32

32

32

32

32

32

32

32

32

32

32

Page 15: Soup Market Statistics

32

33

32

32

32

32

28

32

32

32

32

32

35

35

34

34

32

32

32

32

32

Page 16: Soup Market Statistics

32

32

32

32

32

32

32

32

32

32

32

32

32

32

32

30

30

30

30

30

31

Page 17: Soup Market Statistics

120

120

120

105

120

130

160

175

25

12

12

12

12

12

12

2010 2011

1 12 2

Page 18: Soup Market Statistics

3 34 45 56 67 7