soundfit’s 3d desktop scanner: 1 scott mcgregor ceo & founder 1031 san leandro blvd, san...
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SoundFit’s 3D Desktop Scanner:
1www.SoundFit.me
Scott McGregor
CEO & Founder
1031 San Leandro Blvd, San Leandro, CA 94577
Contact: [email protected] (408) 385-1014
http://angel.co/soundfit
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Overview
• Changes the world of Desktop 3D Scanning, & Custom Mfg, with a 3D fax.
• For Clinic, Office, Home, and Point of Sales Custom Manufacturing markets.
• Disrupts manufacturing, shipping, retail.
• Saves your hearing and makes custom fit items inexpensive enough for the entire world to own.
www.SoundFit.me 29/28/13
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SoundFit Market Segments
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Problem / Opportunity
• With a 3D printer you can replicate the
shape of any product that you can
mathematically design…
• A 3D scanner can capture physical
objects we can’t mathematically design.
• Now you can do both - in a home,
office, clinical, or retail setting.
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Our Advantages
• Small: Fits on a desktop.
• Fast: Scan in a minute.
• Easy: One-click scanning, no calibration.
• Inexpensive: $100 / month service.
• High Resolution: Under 100 microns.
• Full Color: Appearance, not just the shape.
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Why now?
• Cloud computing makes photogrammetry affordable.
• Low cost 3D Desktop printers drive demand for 3D models.
• Custom Fit & Mass Customization growing.
• Changes in shipping costs and delivery times drive
manufacturing closer to Point of Sales.
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Development Roadmap
• 3D Desktop Scanner: for Audiology market.
• 3D Desktop Scanner: for other markets.
• 3D Desktop Scanner + 3D Printer = 3D Fax.
• 3D Point of Sales Kiosk:
Integrated Scanner + 3D Printer Kiosk
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Demo - Our First Alpha User:
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First Impressions of an Alpha User
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First Impressions - Saves Time
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Sales and Marketing
• Beach head market: Audiology & Communications
– Custom Fit earpieces:
• Hearing Aids,
• Communications & Music,
• Hearing Protection
• Alpha test: Pacific Coast Laboratories (PCL)
• Beta: 4 North American and 1 EU manufacturers
• Expertise: Channel partnership with PCL
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SoundFit Competitors
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SoundFit vs. Competition
3Shape H600
Siemens I-Scan
SoundFit SugarCube
Cost $ 6,500 -$12,000
$10,000 -$20,000
$100/month
Speed 2 minutes per scan
3 - 5 min per scan
1 min/scan
Ease Complex UI Frequent calibration
1-click, no calibration
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Initial Business Model
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• Revenue Model:– Monthly scanning service (Recurring revenue)
• Pricing:– $100 & up / month tiered pricing based on usage
• Initial Target Customers & Channel partners: – Hearing Aid Manufacturers & Audiology Labs
• Users: – Audiologists & Communications Dealers
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Revenue, Costs & Gross Profit Per Unit
$ Per Unit Year 1 Year 2 Year 3 Total
Revenue (Services) $1200 $1200 $1200 $1200
Manufacturing cost $600 $600
Marketing cost $200 $200 $200 $600
Operating cost $100 $100 $100 $100
Total COGS $900 $300 $300 $1500
Gross Profit $300 $900 $900 $2100
Gross Margin % 25% 75% 75% 58%
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Expected Scanner Operating Lifetime >= 3 years
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Market Forecast
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Year 1 Year 2 Year 3 Year 4 Year 5
Audiologists (US & EU Mkt)
48k 50k 52k 54k 56k
Other NewServable Mkts
- - 50k 100k 200k
Total Mkt size (SAM)
48k 50k 102k 154k 256k
Units in service (SOM)
1.2k 4.8k 9.6k 19.2k 38.4k
% of total mkt 2.5% 9.6% 9.4% 12.5% 15.0%
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Financial Forecast
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Year 1 Year 2 Year 3 Year 4 Year 5
# of customers 1.2k 4.8k 9.6k 19.2k 38.4k
# of employees 10 15 30 45 90
Sales $1.44M $5.76M $11.52M $23.04M 46.08M
Expenses $1.08M $2.16M $4.43M $11.52M $23.04M
Gross Profit $0.36M $3.60M $7.09M $11.52M $23.04M
Operating Expense
$1.20M $1.80M $3.60M $5.40M $11.80M
Profits (Loss) (0.84M) $1.80M $3.49M $6.12M $11.24M
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Team
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• Scott McGregor, CEO, Product Visionary
20+ yrs. serial entrepreneur, product executive.
Co-invented Web Conferencing, Prescient Agents.• Ben Simon-Thomas, Marketing
Marketing and Social Media Strategist.• Ray Alley, Chief Scientist
Physicist, Engineer w/ 20+ yrs in optics & imaging.• Akien MacIain, Manufacturing
20+ yrs in Software, QA and Manufacturing.• David Robb, Project Manager
20+ yrs in Software, Hardware & Project Management.
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Key Advisors
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• Monte Martinez, CEO, Pacific Coast Laboratories
Audiology & Communications manufacturer
• Thomas Loker, Health care Author
Previously CEO of headset & audiology company.
• Adrian Amelse, Retired executive
previously head of Cisco Emerging Businesses.
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SoundFit Partnerships
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Status and Milestones
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Milestones
Oct 2013 Nov Dec Jan 2014 Feb Mar
Alpha ends Beta Starts Beta Beta Production Production
Founded Jan 2012
First Photogrammetry Prototypes Oct 2012
PCL Partnership Jan 2013
Audiology Now (Alpha) Prototype; Seed Round I Apr 2013
Alpha I test starts Jul 2013
Autodesk ReCap partnership Aug 2013
Alpha test 2; 1st fully automated models in cloud Sep 2013
Beta HW Design complete; Mfg starts Oct 2013
Planned Milestones
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Follow Us:
www.SoundFit.me 22
Scott McGregor, CEO & Founder
1031 San Leandro Blvd, San Leandro, CA 94577
Contact Us: [email protected] (408) 385-1014