soul designz business plan

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BUSINESS PLAN Branding and Packaging company 5th April 2012 Prepared by Annabel Lewak-Steed Head of Operations of SoulDesignz

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Page 1: Soul Designz Business Plan

BUSINESS PLANBranding and Packaging company

5th April 2012

Prepared by Annabel Lewak-SteedHead of Operations of SoulDesignz

Page 2: Soul Designz Business Plan

1. Introduction 1 2. Confidentiality 1 3. Executive Summary 2 3.1Whatmakesustick 2 3.2Companyslogan 2 3.3Proposition 2 3.4Uniquesellingpoint 2 4. Business Focus 4.1Missionstatement 4 4.2Vision 4 4.3Professionalsupport 4 4.4Operations 5 4.5Aimsandobjectives 5 5. Market Research 5.1SWOTanalysis 6 6. Marketing Plan 6.1Competitors 9 6.2Staffroles 9 6.3Foundingmembers 10 6.4Office 10 6.5Sales&marketingstratergy10 7. Financial Plan 7.1Initialoverheads 11 7.2Financialprospects& projections 12 7.3Financialrequirements &obligations 14 7.4Pricingpolicy 15 8. Appendix 16 8.1CurriculamVitae 17 8.2Portfolio/references 18

Page 3: Soul Designz Business Plan

1: Introduction

CompanyName:SoulDesignz

HeadofOperations:AnnabelLewak-Steed

DateofEstablishment:January2012

CompanyAddress:4HurstPlace,MiddlesexHA62JS

ContactDetails:Tel:07507791226Email:[email protected]:souldesignz.com

2.Confidentiality Agreement

TheundersignedreaderagreesthatthefollowinginformationprovidedbyAnnabelLewak-Steedinthisbusinessplanisconfidential;therefore,readeragreesnottodiscloseitwithoutthepriorconsentorwrittenpermissionofAnnabelLewak-Steed.

Itiswithgratitudethatthepublisherofthisdocumentapproachestheundersignedreader,andkindlyrequeststhatyoudonotusetheinformationhereintoabusetheprivilegesofbusinessethicsorusetheproposedinformationtodoharmuntoothers.Aftersigningandacceptingthisdocument,pleasereturntoAnnabelLewak-Steed___________________/___________________Signature/Date___________________Name

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Page 4: Soul Designz Business Plan

3. Executive Summary

3.1 What makes us tick?

SoulDesignzisauniquebranding,advertisingandpackagingcompany.Itwillcapturefeeling,thoughtsandemotion,wewillincorporateaferventpassionthatwillcomefromthemindandsoul.

HereatSoulDesignzweaimtopromoteyourbusinessinthemosteffectivewayforyouandyourcompanyandaddalittlebitofsoultothemarketingprocess.Usingthelatestmultimediatechnology,andutilizingourskillsandexperience,wewillworkcloselywithyouinordertopropelyournewbuisnesstotheforefrontofyourfields.

Existingbuisnessescansometimesreallybenefitfromgivingtheirdesignbrandsamakeover,andindoingsomaketheirproductsandservicesmoreappealingtoanewtargetaudi-ence.HereatSoulDesignzwearepassionateaboutourwork,webelievewearethebestandwewanttomakeyoufeelthatwaytoo.

3:2CompanySlogan

ExpressTheMeaning,…

3:3 Proposition

WeatSoulDesignzproposetouseourknowledgetobrand-ingyourcompanyinthebestwaypossible.Wewilltakeyouthroughtheprocessofmakingyourbusinessstandoutfromthecrowd,whilstworkingcloselywiththeclient,andputtingyouateasethroughout.

3:4UniqueSellingPoint

SoulDesignzhasanurbanoutlookontheadvertisingworld,withyoungfreshmindsandanentrepreneurialtakeonthelatestdesignformats,wearecomingupwithnewideas

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Page 5: Soul Designz Business Plan

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everyday.Wedon’tsolveproblems,weunderstandthem,whichhelpsustoovercomethechallengeswhichwethriveon.

3:5Output

BrandandcorporateidentitydesignPackagingEventsandExhibitionsWebdesignIllustrations

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Page 6: Soul Designz Business Plan

4. Business Focus

4:1 Mission Statement

“Passionate,ethical,eye-catchingandeffectiveadvertisingtomakeourclientsmoresuccessfull.”

Advertisinginallitsforms,isapowerfulmeansofcommunicationwhichmustbeapproachedwithanethicalandmoraloutlookbecauseofthenatureofthewidespreadaudiencewhowillbeexposedtoit.Itistheseveryethics,whichSoulDesignztakesasoneofitsprimaryresponsibilities.Wewanttogetthemosteyecatchingspreadsanddesignsoutthere,butwedon’twanttooffendanyoneintheprocess,thatiswhywemakesurewhereveroneofourdesignsisseen,itportraystaste,andnotwaste.4.2-Vision

SoulDesignzisalimitedcompanyfoundedandmanagedbyAnnabelLewak-Steed.Weareanewlyestablishedcompanyspecializingingraphicdesign,employingthelatestdesignformats,specificallypertainingtobranding,packagingandillustration.BasedinandaroundLondon,SoulDesignzaimstobringyourproductstotheforefrontofadvertisementandmostimportantly,propellingyourbusinesstogreaterheights.WithanethicaloutlookontargetaudiencesSoulDesignzincorporatesapassiontoachievesuccessinamoralfashionwhilststandingabovecompetitioninexcellence.

4.3-ProfessionalSupport

Profesionallybasedwithinthemediumofelitebrandingandsophisticatedpackaging.SoulDesignzcanguaranteetheveryhighestlevelofsatisfaction.InpartnershipweworkverycloselywithrenowneddigitaldevelopmentspecialistsfromDownRight,aLondonbasedwebdesignhouse.Ourbusinesscontactsareoftheveryhigheststandardstherefore,anyworkwecannotundertakewillbereferedandsubcontractedbyus,onyourbehalf.

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4.4 - Operations

AnnabelLewak-Steed-ChiefExecutiveandHeadofOperations.SoulDesignz.com

4.5-Aims&Objectives

ObjectivesneedtobeSMART,I.e.specific,measurable,achievable,realisticandtimerelated.Objectivesaresetinthreemainterms:

ShortTerm Withinthefirst3monthsofSoulDesignzgoinginto operationwewouldaimtoestablishagoodpreliminary clientelebase.Initiallyadvertisementwouldbea highpriority,inordertoachieveawiderlevelof awareness.

MediumTerm AfterayearofSoulDesignzbeingafullyfunctional business,myprimarygoalswouldbeshiftedfrom adverismenttoemployment,itwouldbeatthispoint Iwouldexpecttorecruitmoredesignersasmy businessexpands.

LongTerm After2yearsattheforefrontofGraphicDesign SoulDesignz,woudhopetoachieveaprofitableand trustworthybusiness.Awiderecognitionandclientele baseandtwoormoreemployeestoundertakework receivedviatheinternet.

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Page 8: Soul Designz Business Plan

5. Market Research

ThereisalwaysademandforaGraphicDesignCompanyworthitsweightingold.Inordertoreachasophisticatedwide-spreadclientelebasewhichwouldsupportmyexpecta-tionsforSoulDesignzasabusiness,IwouldmarketSoulD-esignzandreceivefeedbackonmyperformancethroughgoodadvertisingandclientintroductionaryfunctions.

Iwouldalsoseriouslyconsiderengaginginsomeprobonocharityworktoascertainareliablewaytojudgemyperformancethroughpractice.

5.1 - SWOT Analysis

TheSWOTanalysisiswhereyouuseyourresearchtoidentify4things:

Strengths SoulDesignz,incorporatesbrightpositivecolour schemesandeasytoreadfontsizestoreallystandout andappealacrossthemarketplace.Usingurban,up beatandrefreshingclean-cutdesigns.

Leadingfromthefront,SoulDesignzutilizesallitscore staffandco-ordinatesthebestperson/orteamforthe job.ThisensuresSoulDesignzachievesallofitsgoals professionallyandpromptly.

HereatSoulDesignz,weliketothinkoutsidethebox. Wedon’tgowiththepresetflowwecreate,moldand fashionourown.Thisgivesusourpersonalityandhelps ustoliveuptoourname.

Ties,bonds,trustandcommitment,theseareour standardsofbusinessetiquette,whichweshall endeavortoupholdatalltimes.

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OurbrandatSoulDesignzwillremainanamebeyond reproach,andgoodbusinessisapracticeofours.

Weaknesses Asmallclientbaseisourinitialconcern;wearelooking intoawiderrangeofadvertisingandlocal charitywork.

SourcingallofourpackagingfromtheUKcanpushup costsofproducts,howeverSoulDesignzwillensurethat allofitssourcesaresustainable.

BasedinLondon,SoulDesignzwillnotinitiallybeable toundertakemuchworkotherthanviatheInternet,as travelcostsincurredcouldbeanissue.

Opportunities

HereatSoulDesignzwearedelightedtobeabletoput ourideasoutthereandtowatchthemgrow.The opportunitytocreateasustainablepackagingand innovativebrandingcompanyexcitesandchallenges us.

Everyonelikestheideaofabusinesswithwhomthey canworkwellAtSoulDesignzprofessionalcourtesy; punctualityanddiscretionareallstandardpractice. SoulDesignzrelishestheopportunitytogiveyouthat “GoodBusiness”experience.

Threats Issuesonmorality,‘sensibleadvertising’isgood advertising.SoulDesignzwillalwaysdotherightthing withinitsmedium.Wehavelearntfromother businessesthathavecomeintocontroversyovertheir sexualcontentorindecentadvertising.SoulDesignzwill notmakethesamemistakes.

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Page 10: Soul Designz Business Plan

Theproductionofpackagingusesrawmaterialsthatare environmentallyfriendly.Fairsustainabletradeisan importantfactorwhenconsideringthreats.Wewilltryto educatecustomersonourpackaging,whereourclients areopentoit.

Social,environmentalandeconomicfactorscontribute greatlyinourthreatassessments,aswewishtodeliver thebestoverallstrategiesforourclients,andtheirown.

ThreatAssessments

Whereworkisundertaken,SoulDesignzwillcarryoutathreatassessmentinordertopreventcomingintoaconflictofinterestsasproductionmoveson.Thiswillincludeanoverviewofspecificareassuchas,sexualcontent,andsuitability,economic,technological,socialandlegalobligationsandunderstandings.

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6.Marketing Plan

Toforecastanoutlookonhowabusinessisgoingtofair,isadifficultthingtodointhecurrentfinancialclimate.SoulDesignzhopestoachieveareputationsecondtonone.Usingouruniquesellingpointofinnovationandastrictworkethic,weknowthatwecanachievegreatthings.Attainingfeedbackandgainingthatrecognitionisgoingtobewhereouradvertisingstrategiescomeintotheirown.

Services

Fromtheboardroomtothefactoryproductionlines,throughoutthewholeprocessofourspecialitypackagingandbrandingservices,whichwespecializein,wetakeapersonalhandinkeepingeverythingrunningtoscheduleandourclientsuptodate.

Clients

AllnewclientsbegintheirSoulDesignzbusinesswithourheadofoperations,MissAnnabelLewak-Steed.Someassignmentsmayneedcertainaspectssub-contractedbutinsuchcasesadesignerfromSoulDesignzwillalwayssupervisethis.

6.1 Competitors

IntheUnitedKingdom,weareblessedwithsomeofthebestdesignersandinnovativethinkersasfarasbrandingandpackaginggoes.HereatSoulDesignz,weloveachallenge,itstimulatesusandwethriveuponit.Weaimtostandaboveourcompetition,notonlyforthewayinwhichweconductourbusinessbutalsothequalityofourwork.

6.2StaffRoles

Duetothenatureofourworkpertainingtointellectualproperty,confidentialityisparamount.Ourteammembersarehighly

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Page 12: Soul Designz Business Plan

qualified,creativeandabsolutelydiscreet.Eachstaffmemberishighlyvaluedwithinourorganizationandexpectedtocarryouttheirownworkprofessionallyandtoadeadline.Staffrolesandresponsibilitiesfallintobranding,packaging,webdesignandillustration.Staffwillalsocarryoutmultipletasksatonceifrequiredtodoso.

6.3SoulDesignzFoundingMember

MissAnnabelLewak-SteedisthefounderofSoulDesignz.ItisthroughherwellestablishedbusinesscontactsandexperienceintheprivatehospitalitysectorwhichwarrantsherleadroleandHeadofOperationsstatus.

6.4 Office

SoulDesignzisaLondonbasedlimitedcompany,initiallyrunfromaprivateresidence.ItwillalsouseprivatelyrecommendedandassuredfreelanceGraphicDesignerstoundertakecrosscountybusinessaffairsinordertoachievegrowth.

6.5-Sales&MarketingStrategy

SoulDesignzisaversatilecompanywhowishtoachievestatusinthefood,drink,fashion,leisureandentertainmentindustries.InordertoachievethisH.O.OMissAnnabelLewak-Steed,willholdclientintroductoryfunctions/events.ExhibitionswillalsobelookedintoinordertodisplaythelevelofqualitySoulDesignzhastooffer.SoulDesignzwillcustomizeitsservicesaroundaclienttosuittheirbusinessobjectives.

WearebranchingoutofLondonandintotherealmsoftheworldwideweb.Thiswillhelpustoaccommodateawiderclientbasisandtogainrecognitionfurtherafield.

Ourmainuniquemarketingstrategyisastanceonfairtrade,sustainabilityandsourcingourmaterialslocally.CharityisclosetoourheartshereatSoulDesignzandsowepledge5%ofallprofitstoadifferentcharityeachyear.Wherepossiblewewillundertakesmalloperationsfornewlyfoundedcharitiesinordertoraiseawareness,fortheirvariousgoodcauses.

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7. Financial Plan

SoulDesignzisanewlyestablishedlimitedcompanybasedinLondon.Receivingmainlylocalbasedwork,currentlymeansSoulDesignzisabusinesswithlittleoverheads.Thecurrentfinancialoutlayandexpectedoutlookisasfollows.

7.1 – Initial Overheads

Thebusinessisrunfromanalreadyownedprivateresidence,andassuch,theownerdoesnotneedtopayforpremisecostsi.e.rentetc.TherewouldalsobenostaffingexpenditureinitiallyasMissAnnabelLewak-Steedwillundertakemostwork.Naturally,thefirstyear’sturnoverwouldnotnormallycov-eralltheinitialstart-upcosts.AtSoulDesignzweareconfidentthatwillbeabletoestablishourselvesintotheopenmarket,whilstofferinganaffordableservice.

Equipment 15-inchlaptop £1,000 A4printer/scanner/photocopier £500 1phoneincludingansweringmachine£30plus monthlybills(estimated)

Software Specificsoftwareincluding £1,000-£1,500 Adobesuite(Photoshop,Illustrator, InDesign) Premises £0

Stationary negligiblecost- inhouse. OfficeEquipment(Deskandchair) £250

PettyCashforsundryitems £250-£500

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Page 14: Soul Designz Business Plan

7.2FinancialProspectsandProjections

WebelievethatSoulDesignzwillgrownintoapotentiallyhighgrossingbusiness.

Profit Margin/Cashflow Graph

Overthenextsixmonthstooneyearweintendtohavethebusinessturnoveratabout£11,000-£12,000atthehalfwaymark.Bytheendoftheyearanestimatedfigureof£23,000-£25,000webelieveisanachievabletarget,thatweareconfidentthatwecanmeet.Althoughitappearstobeamodestsum,itshouldbeexpectedasahighproportionofeffortsandendeavorsoverthefirstsixmonthstooneyear,willbeprimarilyconcentratedonadvertisementandsmalljobslocally.Thiswouldthenpaveaclearroutetobeabletoachievemore

£10,000

£50,000

£75,000

£100,000

£115,000

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intermsofturnoverandincomeinthefollowingyearstocome.

Aswemoveintomorecomfortablesettings,wewanttoremainatthecuttingedgeandmovefurtherafield.Intheperiodprogressingfromoneyearandsixmonthstotwoyears,weexpecttoseeanicesteadyriseinbusinessandanincreaseinoverallturnover,tohigherlevelsexpectingtogrossupto£75,000.However,withagreaterincomecomesbothgreaterworkandgreatertaxes.Itwouldbethetwo-yearstagethatIwouldbelookingatemployingonestaffmemberormoreinordertohelpwiththevolumeofwork.

Coveringtheperiodoftwoandhalfyearstothreeyears,weexpectsocialdesignstoundergosomemajorchangesaswestarttoreallyelevateourbusinessontonewplains.Hopefullywhilststillmaintainingasteadyflowofworkwewouldexpecttogrossaround£75,000withinourfirstsixmonthsintothesecondyear.Moreover,bythethird,judgingbythecurrenteconomicclimateandourprojectionsforthatinthreeyearstime,weexpecttoseeafairlylargeclimbtowardsthestartofthethirdyear.Possiblyuptotheheightsof£100,000orjustover.Atthispoint,ifallisachievedintermsoffinancialtargets,SoulDesignzwouldbetakingonuptotwoormorestaffingmembers.ItwouldbeatthispointalsothatSoulDesignzwouldgearitsconcentrationontomovingtoahighstreetpremises,inordertoexpandfurtherandtobemoreaccessible.

WithSoulDesignzfullyprojectedintotheworldofdesignbrandandpackagingspecializationourinterestswithourownpersonaldevelopmentwillreallybecomeevidentbetweenthethreeandhalftofouryearmark.Ourestimatesofhowthefinancialsideofbusinesswilllookatthistimegrowsrapidlyandcontinuestodoso.Grossingoverallatthistimebetween£115,000and£130,000maynotseemlikeabigjumpfroma£100,000however;onceagainitwouldbeourintentiontoexpandfurther.

IfSoulDesignzcanmaintainasteadilyrisingamountofbusiness,fromthetimeofstartingupandmovingonoperationally.thenafterthefiveyeartosevenyearmark,

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Page 16: Soul Designz Business Plan

SoulDesignzwouldlooktocarryoutitssecondaryobjectiveofbranchingoutfurther.This,forSoulDesignzwouldmeanmoreofficesinprevalentlocationsaroundthecountry.

7.3FinancialRequirementsandObligations

Startingupexpenses,

Legal £300 Marketingconsultants £1,000 Computerprograms £3,000 Officeequipment/stationary £280plus monthly connectionfees thereafter Businessandliabilityinsurance £850 DesignsandCosts £2,700 Other £0

Totalstartupexpenses £8,130

1½yearsto2years Cashrequirements £8,400 Startupinventory £17,000 Othershorttermassets £600 Totalshorttermassets £26,000 Longtermassets £0

Totalstartuprequirements andobligations £30,850

2½yearsto3years Cashrequirements £16,000 Inventory £75,000 Shorttermassets £10,000 Longtermassets £20,000 Lefttofinance £0

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Short-longtermborrowing

Unpaidexpenses £0 Short-longtermloans £0 Interestfreeshort-longtermloans £10,000

Totalborrowing £10,000

Lossatstartsup £8,130 Totalequity £30,850 Totaldebtandequity £30,850 Checkline £0

7.4 Pricing Policy

Ofcourse,SoulDesignzwouldprefertotailormaketheservicetotheclientsneedsandforthebestpossibleoutcome.However,forcustomersnotlookingforthatbespokeservice,wehavethreepremiumcarepackages,theseareourbronze,silverandgoldcarepackageandareasfollows.

BronzePackage£525.00 ALogo(Thesymboloftheentireidentity&brand) Stationery(Letterhead+businesscard+envelopes)

MarketingCollateral(Flyers,brochures)

Halfdayrateforfulldayswork,consultancy

SilverPackage£725.00 ALogo(Thesymboloftheentireidentity&brand) Stationery(Letterhead+businesscard+envelopes) MarketingCollateral(Flyers,brochures,books)

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Page 18: Soul Designz Business Plan

Products&Packaging(Productssoldandthe packaginginwhichtheycome)

ApparelDesign(Tangibleclothingitemsthatareworn byemployees)

Halfdayratefortwodaysconsultancy

GoldPackage£1,025

ALogo(Thesymboloftheentireidentity&brand) Stationery(Letterhead+businesscard+envelopes) MarketingCollateral(Flyers,brochures,books) Products&Packaging(Productssoldandthe packaginginwhichtheycome)

ApparelDesign(Tangibleclothingitemsthatareworn byemployees)

Signage(Interior&exteriordesign)

Messages&Actions(Messagesconveyedviaindirect ordirectmodesofcommunication)

OtherCommunication(webdesign) Anythingvisualthatrepresentsthebusiness.

Halfdaysrateontwodaysconsultancy.

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8.Appendix

Additionalinformationthatisreferencedinthebusinessplan.

PartnershipAgreements

MissAnnabelLewak-SteedisthesoleownerandtraderofSoulDesignz.SoulDesignzitslogoandbrandistheintellectualpropertyofMissAnnabelLewak-Steed.AssuchSoulDesignzdoesnothaveanypartnersandisownedbyMissAnnabelLewak-Steed.

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Page 20: Soul Designz Business Plan

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Page 21: Soul Designz Business Plan

19

8.2Portfolio

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Anonlineshop,sellingallkindsofproducts.Thereisnospecifictargetmarket,meaningthewebsitecatersforeveryone’sneeds.

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Page 22: Soul Designz Business Plan

3 Park Lane, Harefield, London, UB9 6BJ

T: 07579 054 282 E: parklanepolyclinic.co.uk

ParklanepolyclinicandParklaneEducationCentre

Parklanepolyclinicandeducationcentre,isnotyetestablished.Itwillbealearning/cliniccentre.

PA RKLANEPO LY CLINIC

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Page 23: Soul Designz Business Plan

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TheCake&Company

TheCake&Companyisabakerybusinessrunfromhome.Idesignedthelogo,withmultiplecolourchoicesthatfeatureonthewebsite,onceithasbeenlaunched.

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Page 24: Soul Designz Business Plan

NailCompany

Idesignedmybusinesscardsandleafletstopromotemymobileacryllicnailcompany.

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Page 26: Soul Designz Business Plan

BRANDING Branding and Packaging company

5th April 2012

Prepared by Annabel Lewak-SteedHead of Operations of SoulDesignz

Page 27: Soul Designz Business Plan

1. Branding 1 2. The Logo 2 2.1 Stand out from the crowd 2 2.2 Initial logo 3 2.3 Logo development 3 2.4 Final logo 4 2.5 Colour palette 5 2.6 Typography 7

3. Applications 9

BRANDING Branding and Packaging company

5th April 2012

Prepared by Annabel Lewak-SteedHead of Operations of SoulDesignz

Page 28: Soul Designz Business Plan

1.Branding

We are offering a unique service in Graphic Design. Covering all financial margins, we are the go to specialists in branding and package design. We also offer services within the remits of web design and are at the forefront of core computer programming. Our unique selling point starts with the client and grows through their business. This becomes evidently clear as the business starts to project its identity into therelative market place. Competition is not the main concern of SoulDesignz. We stand above our rivals with our fair trade local based outsourcing of raw materials. Our expertise in our specialized fields and integral code of conduct. Potential clients of SoulDesignz will predominatly be made up of newly founded or existing business owners or existing business’s which require a new outlook, through their branding and packaging.

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2. The Logo

SoulDesignz logo is designed using a bright and energetic colour scheme. It is designed to deliver an upbeat and fun vibe to attract clients. The logotype is legible and is appropriate for the business industry of branding and and package design. The symbol used as the ‘o’ can also be identified as SoulDesignz if seen on its own. The symbol incorporated within the logo is powerful and innovative.

2.1 Stand Out From The Crowd

There is a white space surrounding the logo, (marked above in black lines) to enable the logo to stand out from the crowd to avoid it getting lost amongst other designs. This is done as a protection barrier to be used on all applications such as busi-ness cards, letterheads and stationary etc.

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2:2InitialLogoDesign

2:3 Logo Development

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2:4 Final Logo

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2.5 Colour Palette

The SoulDesignz colour scheme is exuberant, strong and gives off an energetic vibe. SoulDesignz believes that colour offers an instantaneous method for conveying meaning. The colour palette used for SoulDesignz is powerful and communicates a vibrant positivity towards potential and exciting clients. Individual colours used within the palette have different attributes, which together culminate to form a strong message of originality, that is reflected within our work.

What colour means within SoulDesignz?

Purple:royalty and sophisticationOrange/pink gradient:playful and youthfulLime green:soothing Blue: calming and success

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Pantone

C:59%M:95%Y:0%K:0%

C:0%M:100%Y:0%K:0%

C:0%M:49%Y:93%K:0%

CMYK

254 EC Magenta EC 7409 EC

R:129G:42B:131

R:225G:2B:122

R:243G:151B:27

RGB

WEB 812A83 E1027A F3971B

Purple Magenta Orange M/O gradient

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Pantone

C:20%M:0%Y:100%K:0%

C:100%M:0%Y:0%K:0%

C:77%M:76%Y:61%K:81%

CMYK

254 EC Magenta EC 7547EC

R:223G:219B:8

R:37G:156B:211

R:27G:22B:27

RGB

WEB DFDB08 259CD3 1A161B

Lime green Blue Black

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2.6 Typography

The SoulDesignz logo uses two fonts. Soul is created using the type from the family BD Bankwell designed by Lorenz Gianfreda in 2001, and Designz is created using the type from the family Folks, designed by Man-fred Klein in 2003. BD Bankwell is a quirky font with a friendly appre-ance and vibe. It is a legible and clear typeface with a unique feel. It is also clear to read at smaller text set-tings whilst maintaining its lively and subtelty on larger display sizes.

Folks is a simple but urban font. The font is very clear giving it a clean cut finnish.

BD Bankwell regular

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3. Applications

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Notebook

Front Back

Pen

Mug

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Back

4 Hurst PlaceJackets LaneMiddlesexHA6 2JS

27 March 2012Trenz PrucaTitleCompany Name4321 First StreetAnytown, State ZIP

Dear Trenz,

Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen-derit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum . Sincerely yours,

Annabel lewak-Steed

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TO:

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Business Cards 35 x 85mm

Envelope 110x220mm

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