WELCOME TO

Name of group Members

• Jamil Ahmed(c) 10113101103

• Md.Shohiduzzaman 10113101102

• Rasel Alam 10113101108

• Al-Sharear Rokon 10113101091

• Salman Farshi 10113101124

• Md. Manik Mia 10113101126

History of Soul Dance

In the month of July 2002, 3 cool guys with warm Souls were chatting in a Trendy Cafe, beside a canal in Amsterdam & Suddenly Came up with the new Retail theme. Within 12 weeks the theme came into reality, and Soul Dance is emerged in the global fashion outfit. Soul Dance is mainly Netherlands brand.

History of Soul Dance in BangladeshFinally, the Soul

Dance is inaugurated to dance from the 5th of November, 2002 in Dhaka with its store with the vision of installing a total of 150 stores world wide. Now in Bangladesh they have already 3 showrooms in Dhaka and 1 in Sylhet and 1 in Chittagong.

Logo of Soul Dance

The logo of soul dance has an inner meaning. In the logo there is a mother with her child. This is the logo of Soul Dance.

The product of classification

A product is anything that can be offered to a specific market for attention, acquisition, use or consumption that might satisfy a want or need. And we know product is visible and tangible. In that sense Soul Dance has major product with minor service.

Soul Dance has only the consumer product. They don’t sale any kind of business product.

Product of Soul Dance

Soul Dance has different types of products like as: Garment product

Jewelry Product

West Belt

T – Shirt

Monkey cap

Snicker, Sandal, Shoes etc.

Product of Soul Dance

Sample of the products

Product attributes

Product quality

Product feature

Product style and design

Product & Price of Soul Dance

Price of the products (TK):Causal and formal shirt - 749 to 1379T – Shirt - 329 to 579Denim Jeans -1379 to 1779School/College Bags - 650 to 780+

0

200

400

600

800

1000

1200

1400

1600

1800Causal andformal shirt

T – Shirt

Denim Jeans

School/CollegeBags

Pricing strategy of Soul Dance

Soul Dance is comparable charge high price.

Soul Dance mainly set their product price Murk Up pricing.

Soul Dance give high satisfaction for their loyal customer by give uniqueness of the product.

Pricing strategy of Soul Dance (Cont.)

Soul Dance have maintained expire date for their consumer product.

Their Expire date is three month for all products.

After expire date they give discount. The rate of the discount is 10%-70%.

Discount and Allowances

There are three discount terms – two terms per year, one is in summer another one is spring. In summer customer will get 50% discount for winter product which is unsought product for summer. And same case for winter. On the other hand, there are special discount for some gold customer of Soul Dance. These types of gold customer getting 5 – 20% discount for all the time.

Budget of Soul Dance

Soul Dance takes monthly budget for their production.

The amount of budget is TK-15,00,000 to 18,00,000 only for production.

Total expenditure basis it about TK-21,00,000 to 23,00,000

Reason behind location

of Soul Dance

The quality of Soul Dance product is very much high and aristocratic.

Their product price is high.

The target market of Soul Dance is only the higher class and higher middle class young boys.

In Dhaka city they have 3 showrooms.

Geographical location of Soul Dance

Transportation and Coverage

• The Rail, Trucks, Water, Pipeline, air. But Soul Dance using for their product transportation only air and trucks.

• By their distribution they are covering the whole city as we maintained earlier that their target customer and target market is Dhaka City.

Promotion strategy of Soul Dance

Promotional strategy is very important for any company. When Soul Dance comes at first in Bangladesh, they use different kinds of promotional strategies like:AdvertisingPersonal SellingSales PromotionPublicityPublic Relation

Promotion strategy of Soul Dance (Cont.)

• Soul Dance specially use local TV channel and FM radio for their promotion in Sylhet and Chattagong.

• When they give discount on their product they use newspaper for their promotion..

• TV

• Magazine

• Newspaper

• Newsletter

• Billboard

• Radio

• Leaflet

Advertising of Soul Dance

Publicity of Soul Dance

Publicity is any communication about an organization ,its product ,or policies through the media that is not paid by the organization .publicity usually takes the form of a news story appearing in a mass medium or an endorsement provided by an individual, either informally or in a speech or interview.

Typical Customer Profile

of Soul Dance

Their target customer is young people as like University and Collage boys students.

Their customer average purchase amount is TK 500-800 only.

They always made new product and design for the fashion conscious people.

Company performance

of Soul Dance

Their total average sale normally TK100,000 above daily in 5 showrooms.

But the occasionally their daily sales become above TK1,000,000.

Comparably in Sylhet the percentage of sales is higher than Dhaka

Factor that important to buy the product of Soul Dance

• Soul Dance always tries to maintain their quality product.

Quality maintain management

Quality control management

Inventory quality maintain management

Factor that important to buy

the product of Soul Dance (Cont.)

• They try to provide satisfied customer service by well behave of sales man.

• The owner of the Soul Dance provide the design of the product.

• They also have some designer’s and they make some color combination of their product.

• They approve all product by their head office.

Factor that important to buy

the product of Soul Dance (Cont.)

Soul Dance arrange three to five days training for their salesman.

Soul Dance has different type of environment.

They use quality sound system and play western song in their showroom

Factor that important to buy

the product of Soul Dance (Cont.)

Soul Dance provides some extra customer service to their loyal customer.

Some times they give high discount rate of their product.

Future out look and plans of Soul Dance

Soul Dance will increase their no. of showroom.

Their selected area is four.

Two in Dhaka and another two in Chittagong & Moulivibazar.

Soul Dance is going to start produce for the female.

They will sell here Shari and occasional items.

They try to establish it within one year.

Future out look and plans of Soul Dance (Cont.)

Soul Dance is going to start produce for the female.

They will sell here Shari and occasional items.

They try to establish it within one year.

Conclusion of Soul Dance

Soul Dance is a Fashion house and international fashion franchise company. They started their operation in Bangladesh from 2002. This report of Soul Dance has given a vivid picture of the adoption with the culture of Bangladesh Style and Fashion though the mother company is of different culture.

Recommendation for Soul Dance

If one thing would we recommend for Soul Dance should follow local culture as well as the instruction and strategies of the parent company to hold it’s so called “Exclusiveness”.

THANK YOU

Questions