sotu social media 2015
TRANSCRIPT
SOCIAL MEDIA 2015
STATE OF THE UNION
• THE PAST
• THE PRESENT
• TRENDS
• NEWS
• THE FUTURE
• WHAT THIS MEANS FOR US
• QUESTIONS
OVERVIEW
THE PAST
POSTS REACHED ALL FANS ON NEWSFEED
NO BOOSTING NECESSARY
SIMPLE ORGANIC REACH ALGORITHM
PRIVATE COMPANY
NO CONTESTS ON PAGE
OWNED THE HASHTAG GAME
PRIVATE COMPANY
JUST FOR NEWS AND TWITTER CHATS
WANTED TO RIVAL FACEBOOK
AFFECTED SEO
BRANDS ACTIVELY PROMOTED IT
THE PRESENT
THE STANDARDS
PAY TO PLAY
TRENDING NEWS
ORGANIC REACH ALGORITHM
SUGGESTED ACCOUNTS AND ADS
POLITICS, UNDERGROUND
NEWS/VIRAL MOVEMENTS, TV
EXTREMELY EXPENSIVE ADS
HASHTAGS AND INSTA-CELEBS
COMMUNITIES
SERIES (COMEDY, NEWS,
TUTORIALS, TALENT)
YOUTUBE CELEBS
THE ALTERNATES
STORIES
DISCOVER
SNAPCASH
INFLUENCERS
PROFESSIONAL
NETWORKING
CREATIVE CURATION
FEMALE FOCUS
ECOMMERCE
THE WILDCARDS
ANONYMOUS
THE FRONT PAGE
AMAs
ANONYMOUS
LOCATION BASED
COLLEGE FOCUS
CREATRS NETWORK
CINEMAGRAPHS ADS
FANDOMS
ARTISTIC
COMEDY
MAGIC
EDUCATION/KIDS
POSITIVITY
VISUALS
CREATIVE CURATION
QR CODE
ONE CLICK PAY
COUPONS/VIP
INTERNATIONAL
SOCIAL FAMILIES
GOOGLE FACEBOOK
ALGORITHM HIGHLIGHTS
- No Sales Language
- No Like Baiting
- No Repeated posts
A bad boosted post, is still a
bad post. Money won’t make
it better.
BUY/SELL GROUPS | BULLY CENTERS | TRENDING NEWS
GOOGLE+
• STILL ACTIVE CHANNEL FOR
PHOTOGRAPHERS AND
ANDRIOD USERS
• NOT GOOGLE’S PRIORITY
• NO CLEAR AFFECT ON SEO
• YOUTUBE AND GOOGLE
HANGOUT INTERGRATION
• PRIVACY
• NATIVE VIDEOS
• CINEMAGRAPHS
• VISUALS
• ARTISTS AND BRANDS PARTNERSHIP
2015 TRENDS
• YOUTUBE DITCHES FLASH FOR HTML 5
• TWEETS WILL SHOW UP IN GOOGLE RESULTS
• FACEBOOK ORGANIC REACH REALITY LEADING
TO OWNED SOCIAL SITES
• CONSUMER REVIEWS DICATE PURCHASES
MORE THAN EVER
2015 NEWS
THE FUTURE
MORE EXPENSIVE
AND LESS BRAND
FRIENDLY?
WILL IT TURN
INTO FACEBOOK?
WILL AD
PRICES GO
DOWN?
PLAYFAN
?
• VIDEOS – NEED TO WORK WITHOUT SOUND
– VIDEOS NEED TO BE TAILORED FOR EACH CHANNEL
– SHORT TERM COMMUNICATION
• FACEBOOK BUDGET
• PRIORITIZE YOUR CHANNELS
• REPORTING WITH AN ENGAGEMENT/CONTENT FOCUS
• RESEARCH TRENDS AND SHARE
WHAT THIS MEANS FOR US
QUESTIONS?