sotu social media 2015

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SOCIAL MEDIA 2015 STATE OF THE UNION

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Page 1: SOTU Social Media 2015

SOCIAL MEDIA 2015

STATE OF THE UNION

Page 2: SOTU Social Media 2015

• THE PAST

• THE PRESENT

• TRENDS

• NEWS

• THE FUTURE

• WHAT THIS MEANS FOR US

• QUESTIONS

OVERVIEW

Page 3: SOTU Social Media 2015

THE PAST

POSTS REACHED ALL FANS ON NEWSFEED

NO BOOSTING NECESSARY

SIMPLE ORGANIC REACH ALGORITHM

PRIVATE COMPANY

NO CONTESTS ON PAGE

OWNED THE HASHTAG GAME

PRIVATE COMPANY

JUST FOR NEWS AND TWITTER CHATS

WANTED TO RIVAL FACEBOOK

AFFECTED SEO

BRANDS ACTIVELY PROMOTED IT

Page 4: SOTU Social Media 2015

THE PRESENT

Page 5: SOTU Social Media 2015

THE STANDARDS

PAY TO PLAY

TRENDING NEWS

ORGANIC REACH ALGORITHM

SUGGESTED ACCOUNTS AND ADS

GOOGLE

POLITICS, UNDERGROUND

NEWS/VIRAL MOVEMENTS, TV

EXTREMELY EXPENSIVE ADS

HASHTAGS AND INSTA-CELEBS

COMMUNITIES

SERIES (COMEDY, NEWS,

TUTORIALS, TALENT)

YOUTUBE CELEBS

Page 6: SOTU Social Media 2015

THE ALTERNATES

STORIES

DISCOVER

SNAPCASH

INFLUENCERS

PROFESSIONAL

NETWORKING

CREATIVE CURATION

FEMALE FOCUS

ECOMMERCE

Page 7: SOTU Social Media 2015

THE WILDCARDS

ANONYMOUS

THE FRONT PAGE

AMAs

ANONYMOUS

LOCATION BASED

COLLEGE FOCUS

CREATRS NETWORK

CINEMAGRAPHS ADS

FANDOMS

ARTISTIC

COMEDY

MAGIC

EDUCATION/KIDS

POSITIVITY

VISUALS

CREATIVE CURATION

QR CODE

ONE CLICK PAY

COUPONS/VIP

INTERNATIONAL

Page 8: SOTU Social Media 2015

SOCIAL FAMILIES

TWITTER

GOOGLE FACEBOOK

Page 9: SOTU Social Media 2015

FACEBOOK

ALGORITHM HIGHLIGHTS

- No Sales Language

- No Like Baiting

- No Repeated posts

A bad boosted post, is still a

bad post. Money won’t make

it better.

BUY/SELL GROUPS | BULLY CENTERS | TRENDING NEWS

Page 10: SOTU Social Media 2015

GOOGLE+

• STILL ACTIVE CHANNEL FOR

PHOTOGRAPHERS AND

ANDRIOD USERS

• NOT GOOGLE’S PRIORITY

• NO CLEAR AFFECT ON SEO

• YOUTUBE AND GOOGLE

HANGOUT INTERGRATION

Page 11: SOTU Social Media 2015

• PRIVACY

• NATIVE VIDEOS

• CINEMAGRAPHS

• VISUALS

• ARTISTS AND BRANDS PARTNERSHIP

2015 TRENDS

Page 12: SOTU Social Media 2015

• YOUTUBE DITCHES FLASH FOR HTML 5

• TWEETS WILL SHOW UP IN GOOGLE RESULTS

• FACEBOOK ORGANIC REACH REALITY LEADING

TO OWNED SOCIAL SITES

• CONSUMER REVIEWS DICATE PURCHASES

MORE THAN EVER

2015 NEWS

Page 13: SOTU Social Media 2015

THE FUTURE

MORE EXPENSIVE

AND LESS BRAND

FRIENDLY?

WILL IT TURN

INTO FACEBOOK?

WILL AD

PRICES GO

DOWN?

PLAYFAN

?

Page 14: SOTU Social Media 2015

• VIDEOS – NEED TO WORK WITHOUT SOUND

– VIDEOS NEED TO BE TAILORED FOR EACH CHANNEL

– SHORT TERM COMMUNICATION

• FACEBOOK BUDGET

• PRIORITIZE YOUR CHANNELS

• REPORTING WITH AN ENGAGEMENT/CONTENT FOCUS

• RESEARCH TRENDS AND SHARE

WHAT THIS MEANS FOR US

Page 15: SOTU Social Media 2015

QUESTIONS?