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2008 Acer CSR forumDecember 16th, 17th 2008
Sony’s CSR Activities
Hid i T itHidemi TomitaCSR Department, Sony Corporation
90,000 90’s90’sDigital AV/ITDigital AV/IT
2006200683,000 OKU83,000 OKU--YENYEN
20072007
【Sales】(OKU-YEN)
FinanceFinanceFinanceFinance
M iM iM iM i
80,000
90,000
PS2‘00
80’s80’sBroadcast &Broadcast &
Digital AV/ITDigital AV/ITGameGameContentContentTelecomTelecom SEMC
‘01 PSP‘04
PS3‘06
2007200789,800 OKU89,800 OKU--YENYEN
MovieMovieMovieMovie
MusicMusicMusicMusic70,000
70’s70’sTrinitron TVTrinitron TV
Professional ProductsProfessional Productsestablished‘46
GameGameGameGame
IT/IT/IT/IT/50 000
60,000
VAIO‘9640~60’s
Tape RecorderTransistor Radio
Portable AudioPortable Audio
So-net
DeviceDeviceDeviceDevice
NetworkNetworkNetworkNetwork
40,000
50,000
PlayStation‘94
Transistor RadioMicro TV
MD‘92
So net‘95
TVTVTVTV30,000
CBS Records‘88
Columbia Pictures‘89
AudioAudioAudioAudio
VideoVideoVideoVideo
20,000
Betamax‘75
8mm Video‘85CD system
‘82Walkman
‘79
‘88
197019701 500 OKU1 500 OKU--YENYEN VideoVideoVideoVideo
0
1970
1980
1995
2000
1990
2006
Trinitron‘68
75
1985
1975
2007
1,500 OKU1,500 OKU--YENYEN
Sony Group Business Summary
S l O i RSales & Operating Revenueby Business Segment(%)
Sales Operating Revenue by Geographic Segment(%)
Others
El i
Finance22.9
Pi tur
Others
6.2
66 9
25.63.5
ElectronicsPicture
13 7
9.7
8.9兆円
(trillion yen)
66.9
Game
A di
13.7
26.9
24.6Game
Audio
DeviceOthers
9%27%
Year ended March 31 2008
Sales & Operating Revenue of Electronics(%)
Video6.1兆円22%
23%19% Year ended March 31, 2008TVIT/Communication 23%19%
Sony Group Headcounts
Business Headcounts
Regional Headcounts
Finance
Picture
Others Latin America
6,800 5,200 2.4%
Game JapanEast Asia5,100
7,400
33.9%29.3%
180,500
NAPan Asia
156,000 10.7%14 0%
Electronics Europe
9.7%
14.0%
Year ended March 31, 2008
Sony’s CSR: towards sustainability
Sustainable Business Operation Sustainable Society
Environment
Technology Sustainable Design
Social ContributionCompliance
Product responsibility
Sustainable LifestyleEmployee
CSR ActivitiesCSR Activities == Management towards SustainabilityManagement towards Sustainability
Stakeholders’ Trust
Sony’s Sustainable Growth
From “Environmental Report” To “CSR Report”
Environmental ReviewFiscal 1994
Environmental ReviewFiscal 1997
Social and EnvironmentalReport 2002
Environmental Report2001
Environmental ReviewFiscal 1999
• Env. Performance data • Social activity• Third Party Verification• Basic Policy • Environmental cost• Disclosure of Midrange
Action Program
• Social activity• Linkage w/webs
y• Consolidate envi. data
y• Sony Env. Committee
CSR R t 2003CSR Report 2003
• Corporate governance• Compliance• Compliance• Linkage w/AR
CSR Report 2008 p• 6th CSR Report
• Link between printed report and website components– Web: Completeness and broad information – Booklet: Focus on materiality and
readability
CSR Core Subjects
Management Sustainable SocietyEd ti f t ti• Corporate Governance
• Compliance• Education for next generation• Sustainable technology• Sustainable design
Product Responsibility• Supply Chain Management• Quality Management
g
EnvironmentClimate ChangeQuality Management
Employees• Diversity
• Climate Change • Take-back & Recycle• Hazardous substances• Diversity
• Work-Life Balance
ComplianceCompliance
Sony Group Code of Conduct, Sony Compliance hot line has been Sony Group Code of Conduct, Sony Compliance hot line has been introduced group wide.introduced group wide.
Employee Diversity & Work Life balance
• Diversity– Introduced the pilot “Mentor System” for female
management– Received the first “Diversity Management Award”
presented by Toyo Keizai Newspaper Company
– Sony (in Japan) employed 321 individuals with disabilities, Representing 2.17% of our workforce,
ell abo e the legal eq i ement of 1 8%well above the legal requirement of 1.8%
• Work-life-balance– Most of female giving birth took the extended
childcare leave and 90% have returned.– 345 employees took the leave and 9 were men.
Community Activity
•4.5 billion JPY on social contribution activities
•28,000 employees participated in volunteer program under “Someone Needs You.”
Value Chain & CSR
Climate issues (Life cycle CO2 emission)
End of Life End of Life treatmenttreatmentEnd of Life End of Life treatmenttreatmentProduct UseProduct UseProduct UseProduct UseManufacturingManufacturingManufacturingManufacturingSupply chainSupply chainSupply chainSupply chain
ProducerProducer
Extended producer ResponsibilitySupply chain management(Green Procurement, CSR procurement)
Industry Collaboration is essentialIndustry Collaboration is essentialIndustry Collaboration is essential.Industry Collaboration is essential.
Take back & RecycleWith the introduction of recycling programs inJapan, North America, and Europe,Sony product recycling is now available in regions
– Sony joins B group in Japan, ERP in Europe
Sony product recycling is now available in regionsthat account for about 70% of Sony product sales.
– Voluntary take back scheme with Waste Management Inc. in US
– WEGA to BRAVIA:Established the industry-first “closed-loop” system to recycle flame retardant plastic material for television.
– Aims to use 32,000 tons recycled plastic by2010; double the amount of FY2006
Supply Chain Management
• Sony has led the industry by introducing its own global standards for management of chemical substances, including Green Partner Environmental Quality Approvalof chemical substances, including Green Partner Environmental Quality Approval Program for Sony suppliers.
• Sony introduced supply chain management based on EICC system such as Code of• Sony introduced supply chain management based on EICC system such as Code of Conduct, SAQ, Joint Audit.
Supply Chain Management: Green and CSRpp y g
Green procurement CSR procurement(Chemical substance) (Based on EICC)
Regulations for Environment- Sony Supplier Code of ConductRequirement
Regulations for Environmentrelated Substances (SS-00259)
Sony Supplier Code of Conduct
Certificate of Non-UseMeasurement Data
Self Assessment Questionnaire
EICC Joint AuditManagement Green Partner Auditing
I t l I ti
EICC Joint Audit
Internal Inspection
Global Environmental Management System
Global United Single Certification of ISO14001Global United Single Certification of ISO14001
Mid term target: Green Management 2010Items Targets for FY2010 (Numerical targets are in comparison with
FY2000
Site Global warming prevention
Reduction of GHG for 7%prevention
Resource saving & recycling
Waste Generation: Reduction more than 40%
Recycling ratio: More than 99% (Japan) / 95% (outside Japan)
Water consumption: Reduction for more than 20%
Chemical Substances VOC: Reduction more than 40%Complete treatment of equipment including PCBComplete treatment of equipment including PCB
Product & Recycling
Global warming prevention
Reduction of annual power consumption
Grasp CO2 emission from logistics and implement reduction measuresGrasp CO2 emission from logistics and implement reduction measures
Resource saving & recycling
Application of recycled materials: more than 12%
Continual improvements on recovery rate and product recycling ratioContinual improvements on recovery rate and product recycling ratio
Chemical Substances Prohibition, reduction and management of environmentally controlled substancesReduction of PVC & BFR
LCA Perform assessment for all major categories
Challenging target:Partnership with WWF
Climate Savers Program of WWF(World Wide Fund for Nature)Climate Savers Program of WWF(World Wide Fund for Nature)
Commitments on Climate SaversCut direct GHG emissions, calculated in terms of CO2, 7% from the 2000 level by 2010.
Reduce CO2 emissions from product use by lowering energy consumption of major products.
Cooperate with WWF to raise consumer awareness
Support the view that average global temperature rise must remain below 2C above
i d t i l tipre-industrial times.
FY2007 by Business GroupGHG emission from sites: reduction of direct emission
Others 42Component
56DADC 14
TV 19
Non Manufacturing
Semiconductor 49
56
Non Manufacturing 27
Use of Renewable Energy:reduction of direct emission
1. Leading purchaser of Green Energy Certificate in Japan.2. 43% of electricity used by Sony Operation is renewable energy in
Europe .3 Started application of renewable energy equivalent to 30 thousand3. Started application of renewable energy equivalent to 30 thousand
tons of CO2 in the US.
Sony
Others34%
Sony Corporation
33%
2%4%
5%
Purchase from Japan Natural Energy
Greenhouse Gas Emissions through value chain:direct & indirect emission
Direct Indirect Emission Emission 19.34
million tons
2.07 million tons 1.12 million tons
TV: More than 70%
Site Logistics Product
Energy Saving of LCD TV:reduction of indirect emissionreduction of indirect emission
310 kWh/YearComparing 32 Inches TVsComparing 32 Inches TVs
193 kWh/YearCRT TV2002 Model
Comparing 32 Inches TVsComparing 32 Inches TVs
157 kWh/YearLCD TV2005 Model 86 kWh/Year
LCD TV Sustainable EnergyEurope Award
LCD TV2007 Model
LCD TV2008 Model
“Super Eco Model” BRAVIA KDL-32JE1
(In Japan)5 Star for All
Models
Europe AwardFirst Award for
Consumer Electronics
2008 Model
Energy saving Technology: LCD TVEnergy saving Technology: LCD TV
Further Challenge:Climate Savers Tokyo DeclarationClimate Savers Tokyo Declaration
Thank YouThank You