Sony's StoryToday, Sony is one of the worlds leading entertainment organisations with major interests in consumer electronics, computing, cameras, film, music, video, gaming and telecommunications. But it all started over 60 years ago with a dream to enrich lives, and an electronic rice-cooker.

It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build Tokyo Tsushin Kenkyujo (Totsuko), or Tokyo Telecommunications Research Institute into the billion dollar global conglomerate that it is today. The main objective of the company was to design and create innovative products which would benefit people.From early attempts at creating products like the rice-cooker to the later success of creating Japans first magnetic recorder, the innovative company went on to create other hit products which won the company widespread recognition and international acclaim as a truly global company known for its quality and innovative products. Significant product milestones included Japans first transistor radio (1955), Trinitron colour television (1968),Walkman personal stereo(1979),Handycam videocamera(1989), PlayStation (1994),Blu-ray Disc recorder(2003) andPlayStation 3(2006).The company name of Sony was created by combining two words of sonus and sonny. The word sonus in Latin represents words like sound and sonic. The other word sonny means little son. Used in combination, Sony represents a youthful energy and passion towards unlimited creations and innovative ideas. With the far-sighted vision of expanding worldwide, it was in 1958 that the company formally adopted Sony Corporation as its corporate name. Easy to pronounce and read in any language, the name Sony, which has a lively ring to it, fits comfortably with a spirit of freedom and open-mindedness.make real.Make.Believe (Make.Believe)Definition

make.believeis the Sony Group Brand Message.make.believewill unite our communication efforts and provide a single face to convey the role of Sony to the world. This will reignite the brand and inspire people about the magic of Sony.make.believesymbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality and the belief that anything we can imagine, we can make real.

A united vision

In 1946, Masaru Ibuka and Akio Morita founded Sony on the shared belief that if they worked together, they could make their ideas a reality.From that initial spark followed decades of innovations that have transformed peoples lives everywhere.Today, the Sony brand reaches across continents and cultures, and continues to change how people experience the world through motion pictures, music,games, mobile phones and electronics.Whether its a song in an artists head, a directors vision, or a picture youd like to capture, Sony supplies the tools that help people make their ideas a reality.

What makes Sony unique?

Sony is a technology company with an intimate understanding of the creative possibilities of content. Sony is a content company with an intuitive grasp of technology. No other company has both.-Sir Howard Stringer, Chairman, CEO and PresidentThrough our unique combination of technology and entertainment, Sony aims to inspire consumers around the world with innovation and joy. We invite you to join us in themake.believespirit and to turn your dreams into reality.

The meaning of the dot

The dot that links make and believe is the place where imagination and reality collide.Its the point of ignition that transcends reality. The dot is the role of Sony.make.believeunites imagination and reality, designers and engineers, hardware and software, electronics and entertainment, Sony and its consumers.

Product MilestonesFor over 60 years, Sony has had a profound impact on the way the world entertains itself. We innovate, explore and invent to lead from the front, giving our customers the very best experiences possible.

Sony products have revolutionised mobile entertainment, enriched home entertainment and empowered the professionals who create our entertainment. Many of our landmark launches are detailed here.

Sony Korea Receives a Contribution Plaque in Recognition of its Contribution to Environmental ProtectionSony Korea[ 2015.08.07 ]In July 2015, Sony Korea was recognized by the Green Consumer Network (GCN*) for our efforts to activate the Zero Waste Campaign in alignment with the commitment of the Road to Zero within the Sony Group. Sony Korea has expanded the scale of the campaign by joining hands with companies including affiliated companies of Sony in Korea, government authorities, NGOs and other companies. Through the Zero Waste Campaign, Sony Korea has also inspired their children and neighbors to participate and raise awareness towards environmental conservation. Sony Korea was awarded a contribution plaque in recognition of Sonys proactive initiatives at the National Convention of the GCN in Korea. The GCN national convention is held every 3 years and Sony Korea was only invited guest to the convention as a private company.Diversified Sustainability at the Sony Open in HawaiiSony Electronics Inc. (SEL)[ 2015.08.07 ]Sustainability was incorporated into various parts of the Sony Open in Hawaii PGA tournament this year. To simplify and encourage recycling by everyone at the tournament, SEL adopted the standardized labels ofRecycle Across America (RAA)on all 136 sets of trash and mixed recycling bins. Nearly 6,000 pounds of glass, plastics, and cans from the event were collected and recycled. RAAs labels were also donated by SEL to local schools to support their own recycling. Sony products on display at the Sony Product Tent were powered through Blue Planet Researchs renewable energy system, configured with solar panels and Sony energy storage modules. Inside, visitors saw the indicator on how much electricity is being stored and discharged. Building on this years baseline data and experiences, we hope to continue our efforts in reducing the environmental impact at the next tournament.

CSR ReportingSony's corporate social responsibility (CSR) activities reflect our ongoing commitment to innovation and sound business practices and to creating products, services and content that excite and inspire audiences worldwide.

While society's expectations of Sony are constantly evolving in line with the diversification of markets and customer lifestyles; advances in technology, products and services; and the changing concerns of the Company's stakeholders, we strive to remain abreast of such changes and continue to undertake bold measures and initiatives in the seven key areas of our CSR agenda-corporate governance, compliance, human resources, responsible sourcing, quality and services, environment and community-all with the dual goals of enhancing corporate value and strengthening the communities in which we operate over the years, thereby helping to shape a better and more sustainable society.Overall Operating EnvironmentNaturally, our CSR program is conducted in the context of our overall operating environment. In fiscal year 2013, the Sony Group reported consolidated sales and operating revenue of 7,767.3 billion yen, an increase of 14.3% from fiscal year 2012, and operating income of 26.5 billion yen, a decrease of 200.0 billion yen from the previous fiscal year. Given these results, our efforts are focused on profitability and sustainable business growth. Toward that end, in fiscal year 2014, we plan to:1. Complete the structural reform of our electronics business;2. Undertake key initiatives to strengthen our core businesses of Game and Network Services, Mobile, Imaging, Entertainment and Financial Services; and3. Advance technology development and pursue measures for new business creation to deliver further growth from fiscal year 2015(For more information)Strengthening our financial foundation will enable us to continue to meet both the business and societal expectations of our stakeholders.CSR HighlightsTaking into consideration our overall operating environment in fiscal year 2013, we continued to promote initiatives in each of the seven key areas of our CSR agenda, bearing in mind their relevance to Sony's businesses and the concerns of our stakeholders. In the area of responsible sourcing, we launched a new initiative to enhance transparency across the entire Sony Group supply chain and disclose information regarding the use of four key minerals in that supply chain. We also undertook sustainable grass-roots community initiatives around our sponsorship of the 2014 FIFA World Cup, including a soccer-themed social contribution program for children in Latin America, Africa and Asia. Let me share some details regarding both of those initiatives with you.Investigating and Disclosing Information on the Use of Conflict Minerals in Sony Group's Supply ChainAs part of our ongoing commitment to responsible sourcing, and to comply with the Dodd-Frank Wall Street Reform and Consumer Protection Act transparency and disclosure requirements, we determined the use and source of four key minerals in our products-tin, tantalum, tungsten or gold-to help ensure that our products do not contain those minerals from sources that benefit armed rebel groups in the DRC or the adjoining region, while at the same time making sure that we are still able to source responsibly from that region, and we submitted a report of our findings to the U.S. Securities and Exchange Commission (SEC). We also supported and participated in a range of multi-industry, nongovernmental organizations (NGOs) and public-private programs addressing this issue. -In addition to continuing to pursue these and other initiatives, we promote active, on-going dialogue with NGOs, industry groups and other external stakeholders as part of our overall effort to achieve a conflict-free supply chain.

Dream Goal 2014: A Soccer-Themed CSR Program for Children Around the WorldAs an official FIFA partner, Sony launched "Dream Goal 2014," a special CSR program conducted in conjunction with the 2014 FIFA World Cup Brazil. This program, made possible through collaboration across the Sony Group in partnership with participating NGOs worldwide, showcases a wide range of online and offline initiatives that are expected to benefit approximately 30,000 children in Latin America, Africa and Asia, including:Street Football Stadium Project:In partnership with streetfootballworld gGmbH, Sony is providing 25 easy-to-build, portable, pop-up football stadiums to children in eight countries in Latin America. As part of this project, workshops will be conducted, using these stadiums and the game of soccer, with a focus on developing and promoting leadership skills and gender equality, among other things, for approximately one year following the conclusion of the 2014 FIFA World Cup.

Football for Hope Siyakhona Media Skills Program:Led by FIFA and Sony, this program provides media skills training workshops to young community leaders using media equipment, such as digital cameras, provided by Sony. These efforts will continue through April 2015, spanning 11 countries in Latin America, Africa and other regions.

Through these and other initiatives, we look forward to continuing our investment in the communities we serve and to fulfilling our responsibilities as a global corporate citizen. By driving innovation and implementing sound, ethical business practices with the goal of enhancing corporate value, and by continuing to foster a corporate culture that values CSR, we aim to meet the expectations of our stakeholders in contributing to a better, more sustainable society for all.Donations ApplicationsAll you need to know about applying for donations from SonyIf your organisation could benefit from Sony product then wed like to hear from you. We review donations applications on a quarterly basis and to be considered you must meet the criteria below. Please note that deadlines for applications are 31 March, 30 June, 30 September and 31 December and we will respond to applicants within 28 days of each deadline.

Does your donation application tick the following boxes Applicants must represent a registered New Zealand charity (sorry we don't accept applications from individuals or educational institutes) You must provide the name and details of your charity, plus your official Charity Registration Number from the New Zealand Charities Commission A description of the charitys activities The product requested The donation amount or product(s) requested A key timeline How your organisation aligns with the Sony brand and/or sub-brands Preference is given to activities that assist youth under the age of 25 years to meet their potential, and that clearly demonstrates the need for Sony's donation of product What exposure Sony can expect from its involvement How your charity supports the recipient(s) of donations, the reach of the charity (e.g. national, local) and likely demographics Details of any confirmed partners, including media partnersPleaseclick hereto submit an application for donations.Company CultureWe're justifiably proud of our reputation for being a great place to work. Find out about our company culture here, and discover how well you'll fit in to the team.To maintain our vision we need people with knowledge and flair to ensure that we remain the leader and innovator in current and emerging markets and technologies. The diversity of skills, experience and cultural background of our employees is crucial to our success.

We value the diversity of our workforce and respect the differences between employees; therefore we believe that all employees are entitled to work in an environment in which they can enjoy their work and relationships with colleagues free from unwanted harassment of any kind.

Sony New Zealand is an equal opportunity employer and committed to providing equal opportunities in its employment, promotion, reward and development of staff. Our recruitment, development and promotion of employees is based on genuine merit and suitability for the job regardless of personal characteristics and circumstances.

We also have a commitment to provide the ultimate in customer service to our wide-ranging customer base and to enhancing our customer relationship management.

We are achievers and have received awards for Excellent Performance.Sony BenefitsThere are plenty of excellent reasons to pursue a career with Sony New Zealand. Discover how well we reward the efforts of our employees.Sony New Zealand is proud to provide our team members with some great employment benefits. With our modern offices and facilities, competitive remuneration packages and superannuation plans, we strive to justly reward the talented people who contribute to our success. Some of the many benefits enjoyed by Sony employees include: Annual Salary Reviews Incentive Schemes for all staff Product discounts Death and Total Permanent Disability Insurance Subsidised Financial Advice Employee Assistance Program Study Assistance Program Employee Referral Program Employee Christmas parties

Note: Eligibility to participate in Sony New Zealand Limited benefit programs is governed by the applicable policies and some benefits may not be available to all employees.