GROUP MEMBER

Rishabh AgarwalParas Gopta Prakasha KakwaniPrashant Sharma

Introduction History Why Sony ? Mission & Vision SWOT Analysis Product Range Achievement Competitors Market Share Conclusion Sources

Type : PublicFounded : 1946Founder : Masure Lbuka Akio Morita Name Created : By Combining “Sonus” (Sound And Sonic )

And “Sonny” (Little Son)Headquarter : Japan Area Served : WorldwideKey People : Kazuo Hirai (CEO), Sir Howard Stringer

( Chairman)Industry : Consumer Electronics

EntertainmentWebsite : Sony .NET

1946 – Establishment Of Tokyo Telecommunication Engineering Corporation And Electronic Rice Cooker

Was Innovated By Masseur Ibuka First Japanese Take Recorder 1960, American Branch Son Am (Sony

Corporation Of America) Leading Manufacturer Of Audio, Video,

Communication And Information Technology Products

Why sony ?

They Have A Stability Of Public Traded Company Multiple Medical Plans To Fit Each Employees Needs And

Circumstances Extensive Training Clearly Stated Purpose And Desired Result Comprehension Vision Coverage Long – Term Disability Coverage

“To Experience The Joy Of Advancing And Applying Technology For The Benefit Of The Public.”

“To Create Exiting Digital Entertainment Experiences For Consume By Bringing Together Cutting – Edge Product With Latest Generation Content And

Quality Brand Strength Product Differentiation

Maintaining Multiple Function International Expansion Product Pricing Picture Industry Corporate Governance

“Asset Light” Strategy T.V. Business Expansion Network Initiative

Competitors CompetitionGlabal Economic Recession Electronic Network Security

PRODUCT RANGE Television & Projectors Home Threats System Digital Photography Financial Services Computer Peripheral Movies & Video Equipment Game Consoles Mobile Phones & Music Other Accessories

“Sony World Photography Award Photographer Of The Year” – 2012

“Top Performer” – 2008 “Rep Of The Year” – 2008 Sony Electronics – “Top Performance Awards”

Although other electronics firms are firms are taking market shares and profits, the innovate spirit and quest of excellence and perfection cannot be copied.Sony’s main task is to integrate its talent by placing common goals and priority for this increasing competitive market.

Www.Sony.Co.In Www.Awardmarketingservices.Com Www.Sonynet.Com Www.Wikipedia.Org