1946• Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), also

known as Totsuko, established in Nihonbashi, Tokyo with start-up capital of 190,000 yen.

1947• Company head office and factory relocated to Shinagawa, Tokyo.

1954• Sendai plant established in Tagajo, near Sendai, Miyagi Prefecture. (in April 1992 it was

renamed Sendai Technology Center.)

1955• Decision made to use SONY logo on Totsuko products.

1958• Company name changed to Sony Corporation.

• Sony listed on the TSE.

1960• Sony Corporation of America (SONAM) established in the United States.

• Sony Overseas S.A. established near Zurich, Switzerland.

1962• Sony Corporation of Hong Kong Ltd. established.

1964• Osaki plant established in Shinagawa, Tokyo (renamed Osaki West Technology Center in

June 1995).

1966• Sony Building in Ginza, Tokyo, opened.

1968

• CBS/Sony Records Inc., a 50-50 joint venture with CBS Inc. of the US, established. It was renamed CBS Sony Inc. in August 1973 and CBS/Sony Group Inc. in August 1983. It became a wholly-owned Sony subsidiary in January 1988, and renamed Sony Music Entertainment Inc. in April 1991.

1969

• Shibaura plant(renamed Shibaura Technology Center in 1989),Sony Shiroishi Semiconductor Inc. and Inazawa Plant (currently Inazawa Technology Center) were established.

1970

• Ichinomiya Plant(currently Ichinomiya Technology Center),Sony G.m.b.H. were established.

• Sony shares listed on the New York Stock Exchange.

1972

• Operations commenced at color TV assembly plant in San Diego, California.

• Sony Koda Inc. (currently Koda Technology Center) established to manufacture home-video products.

1973• Hispano Sony established in Barcelona, Spain.

• Sony France S.A. established in Paris, France.

1974• Operations commenced at color TV assembly plant in Bridgend, Wales, in the U.K.

• Operations commenced at cathode ray tube (CRT) plant in San Diego

1979• Sony Prudential Life Insurance Co. Ltd., a 50-50 joint venture with Prudential Insurance Co.

of America, established. It was renamed to Sony Life Insurance Co. Ltd. in April 1991.

1988

• Sony Europe G.m.b.H. established in Cologne, Germany.

• CBS Records Inc., the records group of CBS, acquired. It was renamed Sony Music Entertainment Inc. in January 1991.

1990• Columbia Pictures Entertainment, Inc. acquired. It was renamed Sony Pictures

Entertainment Inc. in August 1991.

1994• Sony Computer Entertainment Inc. established.

1995• Sony Communication Network Corporation established.

1996• Sony China established.

1997• Sony Marketing Co., Ltd. Established.

2001• Sony Bank, Sony EMCS and Sony Ericsson Mobile Communications were established.

2004• FeliCa Networks, Inc., Sony Financial Holdings Inc., Sony BMG Music Entertainment

2007• Sony relocates headquarters to new building called "Sony City."

2009• Sony DADC Japan Inc. established

• Sony Group unveils new brand message "make.believe"

2010• Sony opens “Sony 3D Technology Center,” located at Sony Pictures Studios in Culver

City, California.

1960

World's first direct-view portable TV, the TV8-301, launched.

1955

Japan's first transistor radio, the TR-55, launched.

1954

Announcement of Japan's first PNP alloy-type transistor and germanium diode.

1950

Japan's first magnetite-coated, paper-based recording tape, “Soni-Tape,” launched.

Japan's first magnetic tape recorder, the G-Type, order launched.

1965

World's first home-use open-reel VTR, the CV-2000, launched. Japan's first all-silicon transistor stereo amplifier, the TA-1120, launched.

1963

World's first compact transistor VTR, the PV-100, launched.

1962

The world's smallest and lightest all-transistor TV, TV5-303, launched.

1961

Japan's first all-transistor amp tape recorder,TC-777, launched.

1979

Sales launch of the TPS-L2, the first stereo cassette player “Walkman.”

1973

Sony receives the first Emmy ever awarded to a Japanese company for developing the Trinitron color TV system.

1967

Sales launch of the world's first IC radio, the ICR-100.

1966

Sales launch of Sony's first cassette tape recorder, the “Magazine-matic 100” TC-100.

1997

Sales launch of the world's first broadcast-use HD camcorder, HDW-700.

1994

World's first high-brightness, green light-emitting diode successfully developed.

1993

World's first continuous-wave room-temperature operation of blue semiconductor lasers successfully developed.

1982

World's first CD player, the CDP-101, launched.

2010

Sony commercializes world's first 16.41 megapixel "Exmor R" back-illuminated CMOS image sensor for mobile phones.

2009

Mercury-free alkaline button battery (LR) that reduces environmental impact, launched.

2007

First “QUALIA” products launched. World's first OLED TV released.

2001

Sony develops world's largest (13 inch) full color organic EL display.

S.NO Acquisition Date Company Used as Value(USD)

1 November 19, 1987

Music Center Incorporated

Sony Music Entertainment

U$2,000,000,000

2 September 29, 1989

Guber-Peters Entertainment

Company

Sony Pictures Entertainment

U$200,000,000

3 November 8, 1989 Columbia Pictures Entertainment

Sony Pictures Entertainment

U$3,400,000,000

4 July 9, 2002 Acuff-Rose Music Sony/ATV U$157,000,000

5 August 23, 2006 Grouper Networks U$65,000,000 Crackle

S.NO Acquisition Date Company Used as Value(USD)

6 May 30, 2007 Famous Music Sony/ATV U$370,000,000

7 February 28, 2011 Chip Plant Sony Electronics U$8,702,070,000

8 February 16, 2012 Sony Ericsson Sony Electronics U$1,500,000,000

9 June 29, 2012 EMI Music Publishing

Sony/ATV Music Publishing

U$2,200,000,000

10 July 2, 2012 Gaikai Sony Computer Entertainment

U$380,000,000

S.NO Date Company Business Value(USD)

1 December, 1995 Sony/ATV Music Publishing U$110,000,000

2 October 1, 2001 Sony Ericsson Mobile Phones U$250,000,000

3 October 8, 2001 Square Enix Videogames U$2,446,431,000

4 April 8, 2005 Metro-Goldwyn-Mayer

Movies/Television U$4,800,000,000

S.NO Date Acquirer Target Company Value(USD)

1 October 1, 2008 Sony Sony BMG U$1,200,000,000

2 February 20, 2008 Toshiba Cell Chip Factory U$14,777,100,000

As of March 2010, Sony Corporation has made 92 acquisitions while taking stakes at 56 companies. The company has 83 divestitures since 1983. Sony's biggest acquisition to date is that of Columbia Pictures, valued at U$3.4 billion at the time of purchase.

Sony Corporation had signed a three-year sponsorship agreement with world renowned classical pianist Lang Lang in the year 2008 (April 1).

Sony had signed an eight-year agreement with FIFA giving it worldwide marketing and promotional tie-ins for the events.

The contract will run from 2007 to 2014 with a contract value (excluding product leases) of US$305 million.

Pottermore is a unique and free-to-use Web site, partnered by Sony, that builds an exciting online experience around the Harry Potter books.

On May 1, 2005, Sony Ericsson agreed to become the global title sponsor for the WTA(Women’s Tennis Association) Tour in a deal worth $88 million US dollars over 6 years.

On June 7,2005, it announced sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan.

As of 2011, Sony Ericsson sponsors the UEFA Champions League and the Sony Ericsson Open tennis tournament in Miami.

Sony XPERIA Sony BRAVIA HD TV

Sony's income has decreased with as much as 71.8 percent , so Sony Trimmed 8,000 Jobs and Reduce Investment.

25 million gamers have had their

personal details stolen as a result

of security breaches at Sony.

Sony has forecast an overall lost of $2.7 billion for the year ending March 31st, making it a fourth consecutive year of losses.

Sony has long been committed to strong Corporate Governance, as one of its most important management initiatives.

In 2003, Sony adopted the "Company with Committees" corporate governance system under the Companies Act of Japan.

Under Sony's system, the Board of Directors defines the respective areas for which each of the Corporate Executive Officers is responsible and delegates to them decision-making authority to manage the business.

Support employees with diverse backgrounds.

Promote diversity in hiring.

Foster global business leaders and engineers who will drive growth in the future.

Support individual career-building efforts.

Promote dialogue through employee surveys and town hall meetings.

Provide products that deliver satisfaction, safety and peace of mind from the customer's perspective.

Provide customer service that further enhances customer satisfaction

Enhance usability and accessibility

Promote initiatives that contribute to communities in fields where Sony is best able to do so.

Provide emergency relief.

Work with NGOs and NPOs to help resolve issues facing society.

Collaborate with NGOs and NPOs to help address social challenges.

Ethical business conduct and compliance with applicable laws and regulations are fundamental aspects of Sony's corporate culture.

Sony has adopted and implemented the Sony Group Code of Conduct, and set up Compliance Hotline systems through its Global Compliance Network.

Sony helps in assuring resources availability for employees to raise concerns or seek guidance about legal and ethical matters.

Ensure appropriate, transparent and fair procurement practices, in line with the Sony Group Code of Conduct.

Ensure that procurement practices are in harmony with the environment and society (including labor issues, human rights and conflict minerals

Reduce the environmental footprint of Sony's business activities and products throughout their life cycle to zero.

Reduce CO2 emissions of Sony's business activities and products throughout their life cycle to zero.

Prevent pollution by reducing the volume of chemical substances used.

Promote the conservation and restoration of biodiversity and the sustained use of biodiversity-friendly products

Award Sponsor Date

PBEC Environmental Award Pacific Basin Economic Council March,2000

Best Factory Award 2000 Royal Government of Thailand JUNE,2000

World Star Award World Packaging Organisation MAY,2001

Industrial Environmental Association Award

Industrial Environmental Association OCTOBER,2001

Recognition from US EPA The U.S. EPA NOVEMBER,2002

Award Sponsor Date

5th PBEC Environmental Award Pacific Basin Economic Council AUGUST,2003

Sustainable Energy Europe Award

European Commission FEBRUARY,2007

1st Diversity Management Award Toyo Keizai Inc. JANUARY,2008

Environment Minister's prize Ministry of Environment OCTOBER,2008

Singapore Sustainability Awards Singapore Business Federation JULY,2011

Innovation in PlasticsRecycling Award

American ChemistryCouncil

NOVEMBER,2012

Promoting Renewable Energy

Lightest LCD TV in Industry

Eco Challenge in Malaysia

Ongoing Innovation in Eco-Conscious Products

www.wikipedia.org www.sony.net