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SONY INTERACTIVE WALKMAN DISPLAY

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Page 1: Sony walkman

SONY INTERACTIVE WALKMAN DISPLAY

Page 2: Sony walkman

SONY INTERACTIVE WALKMAN DISPLAY

Alrec In-Store nominated for POPAI Awards UK with Sony Interactive Walkman Display

This year's nominations were announced at the In-Store Show on

29th June 2011

The Sony walkman Interactive display was nominated in 2

categories:

• Travel, Leisure & Automotive

• Innovation

Page 3: Sony walkman

Sony wished to compete in the MP3 market and challenge other providers. The key USP is based around the Sony superior sound quality and therefore the execution is aimed at driving experience of the sound and of the products. Testing of the unit enabled the unit to be developed in such a way that 76% of users listen to the sound as the first action when interacting with the unit.

SONY INTERACTIVE WALKMAN DISPLAY

Page 4: Sony walkman

SONY INTERACTIVE WALKMAN DISPLAY

The solution was at the time of its launch the only unit in the market that provided such levels of interactivity and real time data information. The display allows consumers to listen, use and play with the products whilst obtaining specific information about the product they have chosen to interact with. When a product is picked up the screen instantly recognises it and displays the relevant information on the product. If the screen is used to choose a product then the corresponding product choice is illuminated on the display to provide easy recognition. Products can be compared using the touchscreen or indeed a product finder can be used.

Page 5: Sony walkman

SONY INTERACTIVE WALKMAN DISPLAY

Sony is able to obtain real time sales data and usage from the site which can help shape sales strategy: the data details how the unit is being used, which products are interacted with most and can be linked to store data to see how interactivity converts to sales.

Page 6: Sony walkman

SONY INTERACTIVE WALKMAN DISPLAY

Software content is easily updateable remotely via the wi –fi network and the store itself retains complete control of the products featured and the retail pricing by way of a retailer only section on the software accessed via the touchscreen.

This allows store promotions and new products to be seamlessly integrated into the display ensuring longevity.

Page 7: Sony walkman

This European and global programme is set to continue rolling throughout 2011 and 2012. The displays are designed in such a way that they can be produced bespoke per store ensuring that each store has a display that fits perfectly to the designated space in store regardless of channel whether it be in run or standalone. The displays can be produced to fit into or on to existing store fixturing to minimise disruption to the store and ensure that it is compatible and remains in any situation.

SONY INTERACTIVE WALKMAN DISPLAY

Page 8: Sony walkman

SONY INTERACTIVE WALKMAN DISPLAY