sony training

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Bluetooth Marketing Briefing

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Post on 27-May-2015

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DESCRIPTION

Training for Sony Comic-Con deployment

TRANSCRIPT

Page 1: Sony Training

Bluetooth Marketing Briefing

Page 2: Sony Training

Bluetooth Marketing

What is it?

Page 3: Sony Training

Bluetooth Marketing

• Transfer of content to mobile devices

• Does not retain customer details

• Utilizes Bluetooth

It Is Totally FREE!!

Page 4: Sony Training

FREE Content

Content is sent in sequential order to users

Page 5: Sony Training

Content

Sony Pictures will distribute multi-media content to consumers’ phones for four upcoming titles:

– Pineapple Express

– James Bond: Quantum of Solace

– Quarantine Video Game

– Underworld 3

Page 6: Sony Training

Content

For devices that can not receive rich content (wallpaper, animations, MP3s, etc.) they will receive a:

V CalendarName: Film Name

Date: URL: www.uscc.com

Page 7: Sony Training

Brand Ambassador Instructions

Managing Battery Life of Bluetooth Units

Page 8: Sony Training

Bluetooth Units

• Bluetooth-enabled “OQO” computers

Page 9: Sony Training

Bluetooth Units

• Bluetooth-enabled “OQO” computers:

– Battery life of 2.5-3.5 hours per charge– OQO unit sits on your hip with belt clip

– Battery re-charging will take place at the Sony Booth at 4313

Page 10: Sony Training

Staff Deployment

• Staff will rotate locations day-to day– 4 roaming convention center– 4 outside in “Gas Light” district

• Two staff will be assigned to each movie

• Staff will be adjusted according to where attendees are, so KEEP IN CONTACT!– Cell phones are listed on back page– Team leader will supply extra batteries

Page 11: Sony Training

User Instructions

Improving your knowledge of mobile phone handsets

Page 12: Sony Training

Bluetooth

• Activate Phone’s Bluetooth

Ensure Phone is set to “Visible”

• Stand within range of Bluetooth Hypertag

Approximately 20’ Radius

• Wait for acceptance screen on phone

Select “Accept”

Page 13: Sony Training

Bluetooth

• Pairing with the Bluetooth UnitEnsure Phone is set to

“Visible”Code “1234”(if prompted)

(remember this does not work with Blackberry)

Page 14: Sony Training

Activating Bluetooth

• Settings

• Connectivity

• Bluetooth

• Activate

Page 15: Sony Training

Bluetooth CompatibilitySupported

• Motorola• Nokia• Sony Ericsson• Samsung• Siemens• Smart Phones • PDAs

The vast majority of Bluetooth enabled handsets are supported

Page 16: Sony Training

Motorola

Activation• Menu• Settings• Connection• Bluetooth• Setup• Find Me (may need to do

after each file down load)

Retrieval• Downloaded

Page 17: Sony Training

Nokia

Activation• Menu• Settings • Connectivity• Bluetooth (Setting – show to all)

Retrieval• Gallery• Inbox

Page 18: Sony Training

Sony Ericsson

Activation• Menu• Settings • Connectivity• Bluetooth

(Options – Visibility)

Retrieval• File Manager• My Items

Page 19: Sony Training

Samsung

Activation• Menu• Settings• Connectivity• Bluetooth (My Phones Visibility)

Retrieval• Fun Box

– Downloaded

Page 20: Sony Training

LG

Activation• Menu• Settings• Connectivity• Bluetooth(My Handsets Visibility)

Retrieval• My Stuff

– Others

Page 21: Sony Training

Siemens

Activation• Menu• Setup • Connectivity• Bluetooth

(Visible to Others)

Retrieval• Data Objects• File system

Page 22: Sony Training

Smart Phones

Activation• Start• Settings• Bluetooth• Turn On

Retrieval• My Documents

Page 23: Sony Training

PDAs

Activation• Start• Settings• Connections• Bluetooth• Turn OnRetrieval• My Documents

Page 24: Sony Training

Bluetooth Incompatibility

Blackberries and All phones from Verizon

Do NOT receive content over Bluetooth Due to imposed security restrictions

Page 25: Sony Training

Promotional Staff

Key to the overall success

of this campaign with Sony Pictures and Comic-Con

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Reporting

• We will pull log information daily• We report on numbers of interactions per

day and per phone and per file• We will know the acceptance rate and

failure rate of transfers• We can modify content as needed for

success

Page 27: Sony Training

Summary

• It’s Free

• Bluetooth units do NOT retain customer details

• Smile and be approachable

• Have fun

Page 28: Sony Training

Parachute Marketing Group, LLCBrett Cutler: (C) 847.830.4202

Raffi Vartian: (C) [email protected] or

[email protected]

Contact Information