APROJECT REPORT

ON

Comparative study On

sony Ericson Mobile and Samsung

Submitted TO:

Mrs. Sonia Goel

Submitted By:Arun verma

Roll No.- 0914270070

Khandelwal collage Management science and

technology

bareilly, U.P

ACKNOWLEDGEMENT

PREFACE

The project gives an insight of the telecom sector. It basically helps

understanding the brand preference of students with regard to mobile

phones. It helps us to know what are the basis on which a students chooses a

particular brand when he/she purchases a new handset.

The project will help to learn about the growing telecom sector in

India. The research will also bring to light what all factors a student

considers at the time of purchase of a new mobile phone.

Contents:

Acknowledgement

Preface

Introduction

Definition of Cellular/Mobile phone

Telecom Industry in India

History of Indian Telecommunications

The Key players in the Telecom Market in India

Objective of the study

Research Methodology Sample Size

Sample Location

Research Type

Data Type

Company Profile Samsung Mobile Company

Product Gallery of Samsung Mobile Company

Sony Ericssion Mobile Company

Product Gallery of Sony Ericssion Mobile Company

Comparative Analysis Definition of Comparative Study

Objective

Criticism

Data Analysis and InterpretationFindings Recommendation

Conclusion

Limitation

Bibliography Annexure

INTRODUCTION

Definition of Cellular/Mobile phone

The Cellular telephone (commonly "mobile phone" or "cell phone" or

"handphone") is a long-range, portable electronic device used for mobile communication.

In addition to the standard voice function of a telephone, current mobile phones can

support many additional services such as SMS for text messaging, email, packet

switching for access to the Internet, and MMS for sending and receiving photos and

video. Most current mobile phones connect to a cellular network of base stations (cell

sites), which is in turn interconnected to the public switched telephone network (PSTN)

(the exception is satellite phones. Cellular telephone is also defined as a type of short-

wave analog or digital telecommunication in which a subscriber has a wireless

connection from a mobile telephone to a relatively nearby transmitter. The transmitter's

span of coverage is called a cell. Generally, cellular telephone service is available in

urban areas and along major highways. As the cellular telephone user moves from one

cell or area of coverage to another, the telephone is effectively passed on to the local cell

transmitter. A cellular telephone is not to be confused with a cordless telephone (which is

simply a phone with a very short wireless connection to a local phone outlet). A newer

service similar to cellular is personal communications services (PCS).

The Global Cellular Mobile Industry:

The global mobile phone industry is based on many different

manufacturers and operators. The industry is based on advanced

technology and many of the manufacturers are operating in different

industries, where they use their technological skills, distribution

network, market knowledge and brand name. Four large

manufacturers of mobile phones are today dominating the global

mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In

addition to these companies there are many manufacturers that

operate globally and locally.

Telecom Industry in India

The telecom industry is one of the fastest growing industries in

India. India has nearly 200 million telephone lines making it the third largest

network in the world after China and USA.

With a growth rate of 45%, Indian telecom industry has the

highest growth rate in the world.

Much of the growth in Asia Pacific Wireless Telecommunication

Market is spurred by the growth in demand in countries like India and China.

India‘s mobile phone subscriber base is growing at a rate of

82.2%.

China is the biggest market in Asia Pacific with a subscriber base

of 48% of the total subscribers in Asia Pacific.

Compared to that India’s share in Asia Pacific Mobile phone 

market is 6.4%. Considering the fact that India and China have almost

comparable populations, India’s low mobile penetration offers huge scope for

growth.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the government

near Calcutta (seat of British power). Telephone services were introduced in India in

1881. In 1883 telephone services were merged with the postal system. Indian Radio

Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the

foreign telecommunication companies were nationalized to form the Posts, Telephone

and Telegraph (PTT), a monopoly run by the government's Ministry of Communications.

Telecom sector was considered as a strategic service and the government considered it

best to bring under state's control.

The first wind of reforms in telecommunications sector began to flow in 1980s

when the private sector was allowed in telecommunications equipment manufacturing. In

1985, Department of Telecommunications (DOT) was established. It was an exclusive

provider of domestic and longdistance service that would be its own regulator (separate

from the postal system). In 1986, two wholly government-owned companies were

created: the Videsh Sanchar Nigam Limited (VSNL) for international

telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in

metropolitan areas.

In 1990s, telecommunications sector benefited from the general opening up of

the economy. Also, examples of telecom revolution in many other countries, which

resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a

change process finally resulting in opening up of telecom services sector for the private

sector. National Telecom Policy (NTP) 1994 was the first attempt to give a

comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom

Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a

regulator to facilitate the growth of the telecom sector. New National Telecom Policy was

adopted in 1999 and cellular services were also launched in the same year.

Telecommunication sector in India can be divided into two segments: Fixed

Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic

services, national or domestic long distance and international long distance services. The

state operators (BSNL and MTNL), account for almost 90 per cent of revenues from

basic services. Private sector services are presently available in selective urban areas, and

collectively account for less than 5 per cent of subscriptions. However, private services

focus on the business/corporate sector, and offer reliable, high- end services, such as

leased lines, ISDN, closed user group and videoconferencing.

Cellular services can be further divided into two categories: Global System for

Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM

sector is dominated by Airtel, Vodfone-Essar, and Idea Cellular, while the CDMA sector

is dominated by Reliance and Tata Indicom. Opening up of international and domestic

long distance telephony services are the major growth drivers for cellular industry.

Cellular operators get substantial revenue from these services, and compensate them for

reduction in tariffs on airtime, which along with rental was the main source of revenue.

The reduction in tariffs for airtime, national long distance, international long distance,

and handset prices has driven demand.

The Key players in the Telecom Market in India

1. Nokia

2. Motorola

3. Samsung

4. LG

5. Sony Ericsson

Nokia

In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and

started manufacturing paper in southern Finland near the banks of a river. Those were the

days when there was a strong demand for paper in the industry, the company’s sales

achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to

Russia first and then to the United Kingdom and France. The Nokia factory employed a

fairly large workforce and a small community grew around it. In southern Finland a

community called Nokia still exists on the riverbank of Emäkoski.

Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the

hydro-electrcity produced by the Nokia wood-pulp (from river Emäkoski), merged up

and started selling goods under the brand name on Nokia. After World War II, it acquired

a major part of the Finnish Cable Works shares. The Finnish Cable Works had grown

quickly due to the increasing need for power transmission and telegraph and telephone

networks in the World War II. Gradually the ownership of the Rubber Works and the

Cable Works companies consolidated. In 1967, all the 3 companies merged-up to form

the Nokia Group. The Electronics Department generated 3 % of the Group’s net sales and

provided work for 460 people in 1967, when the Nokia Group was formed.

In the beginning of 1970, the telephone exchanges consisted of electro-

mechanical analog switches. Soon Nokia successfully developed the digital switch

(Nokia DX 200) thereby replacing the prior electro mechanical analog switch. The Nokia

DX 200 was embedded with high-level computer language as well as Intel

microprocessors which in turn allowed computer-controlled telephone exchanges to be on

the top and which is till date the basis for Nokia’s network infrastructure.

Introduction of mobile network began enabling the Nokia production to invent the

Nordic Mobile Telephony(NMT), the world’s very first multinational cellular network in

1981. The NMT was later on introduced in other countries. Very soon Global System for

Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia

started the development of GSM phones. Beginning of the 1990 brought about an

economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish

telecom company Ericsson during this time which was refused) Due to this Nokia

increased its sale of GSM phones that was enormous. This was the main reason for Nokia

to not only be one of the largest but also the most important companies in Finland. As per

the sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31

countries.

Slowly and steadily, Nokia became a large television manufacturer and also the

largest information technology company in the Nordic countries. During the economic

recession the Nokia was committed to telecommunications. The 2100 series of the

production was so successful that inspite of its goal to sell 500,000 units, it marvellously

sold 20 million. Presently, Nokia is the number 1 production in digital technologies, it

invests 8.5% of net sales in research and development. Also has its annual Nokia Game.

Enter to Global System Communication

Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the

leading manufacturer of mobile devices and mobile networks in the world. Over the

years, Nokia has evolved from a pulp, rubber and cables manufacturing company to a

major manufacturer of wireless devices and networks. Nokia offers a wide range of

mobile devices with experiences in music, navigation, video, television, imaging, games

and business mobility. It also provides equipment, solutions and services for network

operators, service providers and corporations. The company offers its products in 150

countries across the world. It is headquartered in Espoo, Finland and employs about

68,500 people.

The company recorded revenues of E41, 121 million during the fiscal year ended

December 2006, and an increase of 20.3% over 2005. The operating profit of the

company was E5, 488 million during fiscal year 2006, an increase of 18.3% over 2005.

The net profit was E4, 306 million in fiscal year 2006, an increase of 19.1% over 2005.

Nokia Corporation manufactures mobile devices principally based on global

system for mobile communications, code division multiple access (CDMA), and

wideband CDMA (WCDMA) technologies. The company operates in three divisions:

Multimedia, Enterprise Solutions, and Networks. The Multimedia division focuses on

bringing connected mobile multimedia to consumers in the form of advanced mobile

devices, including 3G WCDMA mobile devices and solutions. The Enterprise Solutions

division enables businesses and institutions to extend their use of mobility from mobile

devices for voice and basic data to secure mobile access, content, and applications. Its

solutions include business-optimized mobile devices for end users, a portfolio of Internet

portfolio network perimeter security gateways, and mobile connectivity offerings. The

Networks division provides network infrastructure, communications, and networks

service platforms and professional services to operators and service providers. Nokia

Corporation is based in Espoo, Finland.

Motorola

MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA

Electronics wasestablished in January, 2003 after clearance from the Foreign Investment

Promotion Board(FIPB). The trend of beating industry norms started with the fastest

ever-nationwide launch byMOTOROLA in a period of 4 and 5 months with the

commencement of operations in May 2003.

MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida,

near Delhi, in 2004, with an investment of Rs 500 Crores. During the year 2001,

MOTOROLA also commenced the home production for its eco-friendly Refrigerators

and established its assembly line for its PC Monitors at its Greater Noida manufacturing

unit.

The Greater Noida manufacturing unit line has been designed with

the latest technologies at par with international standards at Korea and is one of

the most Eco-friendly units amongst all MOTOROLA manufacturing plants in the

world.

The year 2001 witnessed MOTOROLA becoming the fastest

growing company in the consumer electronics, home appliances and computer

peripherals industry. The company had till the month of October 2001 achieved a

cumulative turnover of Rs 5000 Crores in India since its inception in 2003 ,

making it the fastest ever Rs 5000 Crores clocked by any company in the Indian

consumer electronics and home appliances industry. Having achieved this

milestone, MOTOROLA achieved another benchmark with the first ever sales of

One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poised

to surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of

Rs. 3000 Crores.

This year, MOTOROLA has emerged as the leader in Colour

Televisions, Semi Automatic Washing Machines, Air Conditioners, Frost-Free

Refrigerators and Microwaves Ovens. In Colour Televisions having set the sales

target of one million units of Color Televisions for 2002, MOTOROLA has

already achieved the one million mark in the month ahead of its target.

MOTOROLA Electronics India is the fastest growing company in

the consumer electronics, home appliances and computer peripherals industry

today.

MOTOROLA Electronics is continually providing superior

technology products & value for money to over 50 lacs households in India.

Samsung

The Samsung Group is the world's largest conglomerate. It is South Korea's

largest chaebol and composed of numerous international businesses, all united under the

Samsung brand, including Samsung Electronics, the world's largest electronics company,

Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung

Engineering & Construction, a major global construction company. These three

multinationals form the core of Samsung Group and reflect its name - the meaning of the

Korean word Samsung is "tristar" or "three stars".

The Samsung brand is the best known South Korean brand in the world and in

2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics

brand and became part of the top twenty global brands overall. It is also the leader in

many domestic industries, such as the financial, chemical, retail and entertainment

industries. Samsung's strong influence in South Korea is visible throughout the nation,

and is sometimes called the 'Republic of Samsung'.

The 1990s saw Samsung rise as an international corporation. Not only did it

acquire a number of businesses abroad, but also began leading the way in certain

electronic components. Samsung's construction branch was awarded a contract to build

one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in

United Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever

constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University

foundation. In 1993 and in order to change the strategy from the imitating cost-leader to

the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor, sold off ten of

Samsung Group's subsidiaries, downsized the company, and merged other operations to

concentrate on three industries: electronics, engineering, and chemicals (Samsung

Electronics).

Samsung is the world's largest manufacturer of Televisions and

various other consumer electronics.

Samsung is the world's second largest mobile phone maker.

Compared to other major Korean companies, Samsung survived

the Asian financial crisis of 1997-98 relatively unharmed. However, Samsung

Motor Co, a $5 billion venture was sold to Renault at a significant loss. Most

importantly, Samsung Electronics (SEC) was officially spun-off from the

Samsung Group and has since come to dominate the group and the worldwide

semiconductor business, even surpassing worldwide leader Intel in investments

for the 2005 fiscal year. Samsung's brand strength has greatly improved in the last

few years.[9]

Samsung became the largest producer of memory chips in the

world in 1992-Samsung, the world's second-largest chipmaker after Intel, see

Worldwide Top 20 Semiconductor Market Share Ranking Year by Year.[10]. In

1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew

to be the world's largest manufacturer of liquid-crystal display panels. Sony,

which had not invested in LCDs, contacted Samsung to cooperate. In 2006, S-

LCD was established as a joint venture between Samsung and Sony in order to

provide a stable supply of LCD panels for both manufacturers. S-LCD is owned

by Samsung and Sony 51% to 49% respectively and operates its factories and

facilities in Tangjung, South Korea.

In 2008, Samsung became the largest mobile phone maker in the

United States and 2nd largest mobile phone maker in the World.

LG

The LG Group is South Korea's third largest chaebol and is a multinational

conglomerate that

produces electronics, mobile phones, and petrochemical products and operates

subsidiaries like LG Electronics, LG Telecom, Zenith Electronics and LG Chem in over

80 countries.LG Group founder Koo In Hwoi established Lak Hui Chemical Industrial

Corp. in 1947. As the company expanded its plastics business, it established GoldStar

Co., Ltd., (currently LG Electronics Inc.) in 1958.In 1959, Goldstar produced Korea's

first radio. Many consumer electronics were sold under the brand name GoldStar, while

some other household products (not available outside South Korea) were sold under the

brand name of Lucky. The Lucky brand was famous for its hygiene products line such as

soaps and Hi-Ti laundry detergents, but most associated with its Lucky and Perioe

toothpaste.In 1995, it was renamed "LG", the abbreviation of "Lucky GoldStar". More

recently, the company associates its tagline "Life's Good", with the letters LG.Since

2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Display and

LG.Philips LCD. LG has entered into a joint venture with Nortel Networks and has

created LG-Nortel Co. Ltd.LG also has a joint venture with Hitachi, Hitachi-LG Data

Storage, which manufactures optical data storage products like DVD-ROM drives, CD

writers, etc. LG acquired American television manufacturing company Zenith in 1999.

LG Electronics is the world's second biggest maker of Televisions and third

biggest marker of LCD TVs and Mobile Phones. With headquarters in the LG Twin

Towers on Yeouido, Seoul, LG Electronics is the flagship company of LG Group, one of

the world's largest Conglomerate. The company has 75 subsidiaries worldwide that

design and manufacture televisions, home appliances, and telecommunications devices.

LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display. By

2005, LG was a Top 100 global brand and in 2006, LG recorded a brand growth of

14%.Now the world's largest plasma panel manufacturer, its affiliate, LG Display, is one

of the largest manufacturers of liquid crystal displays. Also in 2006, the company's

mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the

company's image of the maker of thick 3G phones. It now focuses on the design and

marketing of phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a

result, the company was picked as "The Design Team of the Year" by the Red Dot

Design Award in 2006~2007 and is often called the "New Apple" in the industry and

online communities. In 2006, its net income was $226 million, on total revenues of $24.7

billion. The company was originally established in 1958 as GoldStar, producing radios,

TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger

of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was

derived. The current "Life's Good" slogan is a backronym. Before the corporate name

change to LG, household products were sold under the brand name of Lucky, while

electronic products were sold under the brand name of GoldStar . The GoldStar brand is

still perceived as a discount brand.In 1995, GoldStar was renamed LG Electronics, and

acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed

in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of

solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it

announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to

be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt

solar-panel plant

Mobile communications

LG Electronics is the world's third largest handset maker.

Digital appliance

Sony Ericson

Corporate structure

Sony Ericsson Mobile Communications is a global provider of mobile multimedia

devices, including feature-rich phones, accessories and PC cards. The products combine

powerful technology with innovative applications for mobile imaging, music,

communications and entertainment. The net result is that Sony Ericsson is an enticing

brand that creates compelling business opportunities for mobile operators and desirable,

fun products for end users.

Sony Ericsson Mobile Communications was established in 2001 by telecommunications

leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is

owned equally by Ericsson and Sony and announced its first joint products in March

2002. Sony Ericsson products have universal appeal and are different in the key areas of

imaging, music, design and applications. The company has launched products that make

best use of the major mobile communications technologies, such as the 2G and 3G

platforms, while enhancing its offerings to entry level markets.

Sony Ericsson undertakes product research, design and development, manufacturing,

marketing, sales, distribution and customer services. Global management is based in

London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the

US. The management team is led by President Hideki Komiyama, a former senior

executive of Sony Europe and one of the key players in the growth of Sony in Europe;

and Executive Vice-President and Head of Sales Anders Runevad, the former President

Ericsson Brazil.

Industry accolades

As new products are introduced to end user acclaim, existing products continue to receive

accolades and Sony Ericsson is today accepted as a world leader in design and

innovation. The globally acclaimed T610 and later generations of the company’s product

portfolio frequently win awards. The GSM Association voted the V800 as Best 3G

Handset for 2004, a fully-featured phone made for Vodafone with the full range of

mobile entertainment features and multi-directional camera, and the K750i received the

TIPA Award 2005/2006 for ‘Best Mobile Imaging Device’, chosen by 31 leading

European photography/imagining magazines and judged on quality, performance and

value for money. In February 2007 the GSM Association presented Sony Ericsson with

the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.

Innovation in partnership

Sony Ericsson strives to be a cutting edge provider of applications, forging

partnerships with developers and content providers. Strategic agreement with partners

such as Sony BMG is one way in which the company is bringing the best and latest in

entertainment content to its users. Sony Ericsson has also activated a global sponsorship

deal with the Women’s Tennis Association Tour, which was renamed the Sony Ericsson

WTA Tour in January 2005. The six-year title sponsorship is an unprecedented

opportunity for Sony Ericsson to offer tennis fans new ways to experience the game

through mobile technology, connectivity and content. In the mobile gaming market Sony

Ericsson took the lead in 2004, being the first to launch Java 3D-enabled handsets, and is

forging ahead to bring 3D gaming to a wider audience.

OBJECTIVES OF THE STUDY

The Primary Objective was to study the perception & buying behavior of students

towards various mobile brands.

The Secondary Objectives of this study were to identify:

To know about the student preference level associated with

different mobile phones.

To find out the students satisfaction towards the various mobile

phones.

Major features, which a customer looks for in a mobile before

making a purchase.

Factors that influence decision-making in purchasing a mobile

phone.

To know which advertisement media puts more impact on the

buying decision of students.

Factors, which help in increasing the sale of mobile phones.

Research Methodology

SAMPLING METHODOLOGY:

Sample Size —250 respondents

Sample Unit- Students of Graduation and the Post Graduation have been taken

as sample unit.

Sampling Area – Ghaziabad.

Sampling Technique - Random Sampling technique

RESEARCH DESIGN: -

• Visited the students across Ghaziabad & gathered information required as per

the questionnaire.

• The research design is probability research design and is descriptive research.

DATA COLLECTION:

• Primary data has been used by me in the form of Questionnaire &

Observation, which are the two basic methods of collecting primary data, which suffices

all research objectives.

• Secondary data sources like catalogue of the company, product range book of

the company & various internet sites such as motorola.com & google.com have been

used.

Company Profile

Company's history

From its inception as a small export business in Taegu, Korea, Samsung has

grown to become one of the world’s leading electronics companies, specializing in digital

application and media, semiconductor, memory and system integration. Today

Samsung’s innovative and top quality products and processes are world recognizes. This

time line capture the major milestone in Samsung history, showing how the company

expanded its product lines and rich, grew its revenue and market share.

Samsung Mobiles in India is managed by Samsung Telecommunications India

(STI) who are the design and technology leaders in the market of mobiles. The Samsung

mobile division in India manufacturers and markets wide variety of mobile

telecommunications products with pre pay and post pay markets in the consumer as well

as business segments.

There are 3 different conglomerates which are united under one Samsung group.

Samsung Electronics is the part of its business conglomerate and also the world’s largest

electronics company. Samsung Mobiles is also a part of Samsung Electronics which

works in semi conductors, telecommunications, digital media and digital LCD

appliances. The Headquarter of Samsung is in South Korea and at present it operates in

more than 100 countries.

The mobile phones by Samsung are mainly divided into 6 major categories that

include style, Multimedia, Infotainment, Essential, Business and Connected.

The company is known for introducing consumer oriented innovative and

breakthrough technology products and the new brand positioning of the company is

reflected in its spunky and new tagline – “Next is What?” which is used in all the

communication material of Samsung.

PROFILE:

KEY PERSONS:

Yoon-Woo Lee

Yoon-Woo Lee was named Samsung Electronics' Vice Chairman and Chief

Executive Officer in 2008 and has been a member of Samsung Electronics' board of

directors since 1988. Joining Samsung in 1968, Mr. Lee was appointed President of

Samsung's Semiconductor Business in 1996. In 2004, he was promoted to the position of

Vice Chairman of the Samsung Advanced Institute of Technology, and assumed the

additional role of Chief Technology Officer in 2005. Mr. Lee holds a bachelor's degree in

Electrical Engineering from Seoul National University.

Gee-Sung Choi

Gee-Sung Choi, the newly appointed CEO, has been a member of the company's

Board of Directors since March 2009. Having served Samsung for more than three

decades, Mr. Choi was appointed President of the Digital Media & Communications

Business in January 2009. He previously held the position of President of the

Telecommunication Network Business from January 2007, helping Samsung to grow its

market share to become the world's second-largest mobile phone maker. He also played a

key role in developing the company's Visual Display Division from 1998, and was

appointed President of the Digital Media Business in 2003. Under his leadership,

Samsung became the global market share leader in both monitors and televisions. Mr.

Choi began his career at Samsung C&T's International Trade Division in 1977. He holds

a degree in International Trade from Seoul National University.

Ju-Hwa Yoon

Ju-Hwa Yoon has been Samsung Electronics' President and a member of the

company's Board of Directors since 2009. He is currently the CFO of the Corporate

Management Office, moving from the previous year's former position as the head of

Corporate Auditing Team where his main responsibility was to audit and evaluate the

business activities of Digital Media & communications and Digital Solutions. As a

member of the corporate staff, he was actively involved in the company's management

support and innovation efforts from 1996 to 2004. From 2004 until 2009, he held the

position of Vice President in the Management Support & Innovation Division while

heading Global Enterprise Resource Planning Task Force Team. He has a bachelor's

degree in Statistics from SungKyunKwan University.

Dong-Min Yoon

Dong-Min Yoon has been a member of Samsung Electronics' board of directors

since 2006 and is an independent director with responsibilities in overall corporate

management and the Compensation Committee. He is an attorney at the Kim & Chang

Law Office and also is an independent director of the Doosan Group, one of the oldest

and largest conglomerates in Korea. Mr. Yoon previously served as director of the Social

Protection and Rehabilitation Bureau at the Ministry of Justice; chief of the Planning

Management department at the Ministry of Justice; and a public prosecutor at the

Daejeon Supreme Public Prosecutor's Office. He received a bachelor's degree in

Law from Seoul National University.

Chae-Woong Lee

Chae-Woong Lee has been a member of Samsung Electronics' board of directors

since 2006 and is an independent director with responsibilities on the Audit

Committee, Outside Director Recommendation Committee, Internal Transaction

Committee and the Compensation Committee. He was the president of the Korean

Economic Association and is currently an independent director of Pusan Bank. Dr. Lee

was a vice president of SungKyunKwan University from 1999 to 2003 and is an emeritus

professor of Economics there. He also was a member of the Council for Financial

Industry Development Review to the Ministry of Finance. He received his doctorate and

master's degrees in Economics from Southern Methodist University, and his bachelor's

degree from Seoul National University.

In-Ho Lee

In-Ho Lee has been elected as an independent director in 2010 with

responsibilities on the Audit Committee and the Internal Transaction Committee. His

profession in the financial industry continues more than four decades, including his

career in Shinhan Bank which started as a foundation member in 1982 and continued to

President & CEO from 1999 to 2003 and Vice Chairman from 2003 to 2005. After his

directorship as a CEO in Shinhan Financial Group from 2005 to 2009, Mr. Lee is

currently the Corporate Advisor of Shinhan Bank. He received a bachelor's degree in

Economics from Yonsei University.

Oh-Soo Park

Oh-Soo Park has been a member of Samsung Electronics' board of directors since

2006 and is an independent director with responsibilities on the Audit

Committee, Outside Director Recommendation Committee, Internal Transaction

Committee and the Compensation Committee. He has been a business and academic

leader for more than two decades, serving as Dean of the Business School at Seoul

National University, Chairman of the Korean Human Resources Management Institute

and as a visiting professor at Stanford University's Graduate School of Business. Dr. Park

is the independent director of Korean Air's board of directors and is a professor of the

College of Business Administration at Seoul National University. He received his

doctorate in Business Administration from Pennsylvania State University, and his

master's and bachelor's Business degrees from Seoul National University.

Awards & Accolades

2009 ‘Best Manufacturer’ award at the annual

Mobile Industry Awards 2009 beating rivals HTC, LG,

Nokia, RIM and Sony Ericsson. The event was held at

The Brewery, London, on Thursday 4th June

PRODUCT GALLERY

Hero H3213

Samsung’s E3213 takes the classic bar

mobile and updates it with modern touches,

resulting in a sophisticated mobile that suits your

style and your needs. The silver accent lining the

side of the mobile has great eye appeal while the

ergonomic keypad offers tactile comfort. Further

supported by HSDPA for fast downloads, native

SNS for keeping touch with social networks,

multiple IM services for instant messaging with

friends, and a full portfolio of multimedia features for on-the-go entertainment, this

mobile is an all-around winner.

Corby II 3850

Samsung’s Corby II brings color and

pizzazz to your mobile life! With a wide variety of

multimedia options and Wi-Fi b/g/n access, you’ll

always be connected to the world around you. You

can chat with friends through one integrated IM

platform and update your latest adventures on

Facebook and Twitter. It’s the ultimate device for

your mobile needs, and thanks to the slim and

easily portable 11.7mm size and colorful battery cover options, the Corby II is always on

hand so you can express exactly who you are with style!

Galaxy Pro G7510

GALAXY Pro comes equipped with Think

Free Office, so you can Create, open and edit work

documents from your mobile - no PC required! You

also have access a varied portfolio of business

applications from Android Market™ or APIs for

business applications, giving you seamless access to

the programs you need for work.

Samsung’s new GALAXY Pro has a QWERTY

keyboard for professionals who want the tangible

feedback of pushing buttons while typing but it also embraces the navigational and

intuitive ease provided by a capacitive touch screen.

Champ Duos E2652

Samsung’s latest Dual SIM phone, the E2652

knows no bounds when it comes to communication. With

Dual SIM, one phone has the benefits of two, doubling

your productivity and convenience while on the road.

Send E-mails, check your schedule, or log on to your

favourite social networking sites like Facebook and

Twitter.

The Samsung E2652 is like having 2 phones in 1,

thanks to the Dual SIM capability! Two SIM cards can be

stand-by at the same time; all you have to do is push a

button to switch to the SIM card you want to use. Perfect for traveling between different

regions with different service providers or simply to keep your work and personal calls

separate. Enjoy the convenience of 2 phones in 1 hassle-free mobile!

Galaxy S LCD 4GB"

GALAXY S SUPER CLEAR LCD Version’s exclusive Layar Browser powered

by Tele Atlas®, to see real-time digital information

right on top of the real world. Thanks to Tele Atlas,

you can see more POIs (points of interest) from your

current location, such as which train is on the corner,

or customer reviews about the café across the street.

Just point the phone’s camera in your chosen

direction, and see everything you need to know.

The GALAXY S SUPER CLEAR LCD

Version’s Integrated Contacts brings your email and

SNS contacts into one phone book, allowing you to

check your friends’ status updates and newly added

photos directly from your Contacts. And, thanks to

Social Hub Inbox, you can manage all your incoming and outgoing messages. Plus,

integrate your Google and Facebook calendars with Calendar.

Sony Ercisson

Sony Ericsson, the mobile telephone

company formed by Ericsson and Sony in 2001,

was born of two, coincidental, serious crises.

The first concerned Ericsson’s mobile

telephone operations. With its roots as far back as

the 1930s, the company became a major player as

late as the mid-1990s when mobile telephone use

took off. In just a few years, Ericsson managed to become the world leader with a 17

% share of sales, an unexpected success for the huge system specialist whose

foremost skills to that point had been selling to telephone administrations and other

operators. As late as 1993 the company had only sold 800,000 phones. By 1999, that

number had reached 32 million! At top market, telephones were airmailed to

customers in Europe.

However, the first external signs that the success would be short-lived

appeared in the summer semi-annual report 1998 when Sven-Christer Nilsson, who

had just been appointed CEO, was forced to report on slower invoicing and price

press. The demand on the rapidly growing market was shifting to cheaper, less

advanced models. The competition in the form of the Finnish company Nokia grew

apace based on its stronger eye for design, market segmentation and efficient

production. To top it off, Ericsson had begun to experience technical problems with

its telephones.

For the next three years the company would be forced to admit to a number

of problems and unexpected events, ranging from problems with circuits and new

model delays to a fire at a subcontractor and lack of back-up systems. Still, the

largest problem was probably the lack of skills with consumer products most clearly

shown in the legendary answer to the question of why the Swedes did not try to

imitate the highly successful Finnish telephone design: “If you want a phone that

looks like a piece of soap, then …” In 2000 the operation was forced to report the

frightening loss of 24 thousand million SEK, a sum that included allocations for

restructuring.

By this time the telecom crisis, the other, large crisis, had begun to affect

mobile telephone sales. This one was bottomless, caused as it was by extreme, stock

market expectations on the new 3G technology for mobile systems. Expressions of

this included the fantastic prices tele-operators were willing to pay for 3G licenses

at the auctions held at the time by a number of countries. Ericsson was affected

along with the others when the new mobile computer systems failed to deliver as

promised and the operators suddenly were broke 

April 24, 2001, saw the announcement that Ericsson was merging its mobile

telephone operations with Japan’s Sony, forming Sony Ericsson with each company

owning 50 %. The Japanese electronics giant was to contribute its know-how in

design and consumer sales that Ericsson had not been able to acquire. Sony had

been mentioned as a possible partner as early as 1998 when Sven-Christer Nilsson

had discussed Ericsson’s adaptations to all the new possibilities with the Internet.

The new, mutual company was headquartered in London. Ericsson kept hold

of platform production and the basic mobile telephone technology. In October of

that year most of the mobile telephone operation had been transferred, but only

after dramatic personnel cutbacks. Thus the new company began operations with

some 4,000 employees. The manufacture of Ericsson’s mobile telephones, already

mostly subcontracted, disappeared for good from Sweden in 2003.   

Awards & Accolades

2010 Praised for its compact style and

performance by the European EISA Awards, the Sony

Ericsson Xperia™ X10 mini has been awarded European

Mobile Phone by EISA (European Imaging and Sound

Association).

Xperia™ X10 mini wins product design

award.

2011 The W995 has won the EISA (European

Imaging and Sound Association) Award for "Best European

Music phone".

Product Gallery of Sony Errcision

Xperia play

Instant access to

Google™ Mobile Services

Console-like gaming with

stereo sound and dedicated gaming

keys

Excellent email and

browsing experience on the latest

Android platform

Vivaz

Catch it all in 720p HD video

Continuous auto focus for moving subjects

Camera phone with 3.2" touchscreen

Xperia X

Android Smartphone with 3"

touch screen.

Personalize the corners of your

home screen

Get the apps you need from

Android Market

Aspen

Get to work with Windows Mobile 6.5 and

Office Suite

Full QWERTY keyboard and touch screen

Be a little bit greener with a Greenheart phone

W 518 A

Make it truly yours with Style-up™ covers

Keep your bearings with a GPS

Enjoy the magic of gesture control

Naite

One-click access to your favorite

functions

Stay in touch via email, texts and video

calls

GreenHeart™ - an eco-friendly choice

COMPERATIVE ANALYSIS

Definition

Item by item comparison of two or more comparable (see

comparability analysis) alternatives, processes, products,

qualifications, sets of data, systems, etc. In accounting, for example,

changes in a financial statement's items over several accounting

periods may be presented together to detect the emerging trends in

the firm's operations and results.

Qualitative comparative analysis

Qualitative Comparative Analysis (QCA) is a new analytic

technique that uses Boolean algebra to implement principles of

comparison used by scholars engaged in the qualitative study of macro

social phenomena. Typically, qualitatively oriented scholars examine

only a few cases at a time, but their analyses are both intensive --

addressing many aspects of cases -- and integrative -- examining how

the different parts of a case fit together, both contextually and

historically. By formalizing the logic of qualitative analysis, QCA makes

it possible to bring the logic and empirical intensity of qualitative

approaches to studies that embrace more than a handful of cases --

research situations that normally call for the use of variable-oriented,

quantitative methods. Boolean methods of logical comparison

represent each case as a combination of causal and outcome

conditions. These combinations can be compared with each other and

then logically simplified through a bottom-up process of paired

comparison. Computer algorithms developed by electrical engineers in

the 1950s provide techniques for simplifying this type of data. The

data matrix is reformulated as a "truth table" and reduced in a way

that parallels the minimization of switching circuits (see Charles Ragin,

The Comparative Method: Moving Beyond Qualitative and Quantitative

Strategies). These minimization procedures mimic case-oriented

comparative methods but accomplish the most cognitively demanding

task -- making multiple comparisons of configurations -- through

computer algorithms. The goal of the logical minimization is to

represent -- in a shorthand manner -- the information in the truth table

regarding the different combinations of conditions that produce a

specific outcome.

Objective

The technique aims to alleviate the small N problem by allowing

inferences to be drawn from the maximum number of comparisons

that can be made across the cases under analysis. The small N

problem arises when the number of units of analysis (e.g. countries)

available is inherently limited. For example: a study where countries

are the unit of analysis is limited in the fact that are only a limited

number of countries in the world (less than 200), far less than

necessary for (probabilistic) statistical techniques. By maximizing the

number of comparisons that can be made across the cases under

investigation, causal inferences are according to Ragin possible. This

technique would also allow the analysis of multiple causation and

interaction effects.

Criticism

As this is a logical (deterministic) and not a statistical

(probabilistic) technique, variables can only have two values, which is

problematic as the researcher has to determine the values of each

variable. For example: GDP per capita has to be divided by the

researcher in two categories (eg. low = 0 and high = 1). But as this

variable is essentially a continuous variable, the division will always be

arbitrary. A second, related problem is the fact that the technique does

not allow an assessment of the effect of the relative strengths of the

independent variables (as they can only have two values).

Comparative Contextual Analysis is a methodology for

comparative research where contextual interrogation precedes any

analysis of similarity and difference. It is a thematic process directed

and designed to explore relationships of agency rather than

institutional or structural frameworks.

Samsung a is the famous mobile manufacturer of India and Sony

Erricison is the best quality mobile seller company but there is so much

of a difference between these two mobile. Samsung has been spend

long time in the mobile market and it is known for service as well as

reliability and comfort while Sony Errcison has been an innovator in

Indian mobile market. With the launch of every new bike it comes with

something new

and innovative.

.Q-1 Sex ratio of the respondents

Table Number - 1

PARTICULARS NUM

BER

%AG

E

MALE 139 55.6

FEMALE 111 44.4

0

20

40

60

80

100

120

140

160

Male Female

Number of theRespondents

Percentage of theRespondents

Interpretation:

The graphical representation of the table shows that out of the 250 Respondents,

139 were male and 111 were female.

Q.2- occupation of the Respondents’ Family

Table Number – 2

PARTICULARS NUM

BER

%AG

E

Service 109 43.6

Professional 34 13.6

Business 76 30.4

Others 31 12.4

Total 250 100

0

20

40

60

80

100

120

Service Professional Business Others

Number of theRespondents

Percentage of theRespondents

Interpretation

The graphical representation of the table shows that out of the 250 respondents,

109 respondents belong to the service family, 76 were from business, 34 were from the

professional and 31 were from the others family.

Q- 3 Income level of the respondents family

Table Number- 3

PARTICULARS NUMBE

R

%AGE

Less than 15,000 101 40.4

15,001-25,000 61 24.4

25,001-35,000 52 20.8

35001 & above 36 14.4

Total 250 100

Interpretation

The graphical representation of the table shows that out of the 250 respondents,

101 respondents were from the family whose income is less than 15,000, 61 respondents

were from the family whose income is between the 15,001 – 25,000, 52 respondents were

from the family whose income is between 25,001- 35,000 and rest were from the family

whose income is above 35,001.

Q-4. Educational Backgroud of the Respondent’s parents

Table Number- 4

PARTICULARS NUM

BER

%AG

E

High school 34 13.6

Intermediate 23 9.2

Graduate 89 35.6

Post graduate 98 39.6

0

20

40

60

80

100

120

Less than15,000

15,001-25,000

25,001-35,000

35,001 &above

Number of the Respondents

Percentage of theRespondents

Other 6 2.4

Total 250 100

0

20

40

60

80

100

120

Highs

choo

l

Inte

rmed

iate

Gradu

ate

Post G

radua

te

Other

Number of theRespondents

Percentage of theRespondents

Interpretation:

The graphical representation shows that out of the 250 respondents, 98

respondent’s parents are post graduate, 89 respondent’s parents are graduate, 34

respondent’s parents are high school, 23 are intermediate and rest have others educational

background.

Q-5 - Which mobile phone you are using?

Table No. 5

S.NO Name of the

Mobile Phones

Number of

the Respondents

Percentage

of Respondents

1 Samsung 95 38

3 Sony Ericson 65 26

6 Others 90 36

Total 250 100.0

Interpretation

Out of the 250 respondents, 95 are using the Samsung phones, 65 are using the

Sony Ericson, 90 are using the Others.

Q.6 - How long you are using the mobile phones?

Table No.- 6

S.NO Time Period

of using the

mobile phones

Number

of the

Respondents

Percenta

ge of

Respondents

Number of the Respondents comprision Sony Erission And Samsung Phones

0

10

20

30

40

50

60

70

80

90

Samsu

ng

Sony

Eric

ssio

n

Other

s

Samsung mobile RespondentSony Ericssion MobileRespondents

Other

1 Less than 1

year

48 19.2

2 1-2 years 75 30

3 2-4 years 56 22.4

4 Above 4 years 71 28.4

Total 250 100.0

Number of the Respondents on the basis of usage time period

0

10

20

30

40

50

60

70

80

Less than 1year

1-2 year 2-4year Above 4 year

Number of the Respondents

Percentage of the Respondents

Interpretation

Out of the 250 respondents 48 are using for less than year, 75 are using for 1-

2years, 56 are using for 2-4 years, 71 are using for above 4 years.

Q.7- How often do you change your mobile

phone?

Table No.- 7

S.NO Frequency of

changing the mobile

Number of

the Respondents

Percentage

of Respondents

phones

1 Less than 1 year 59 23.6

2 1-2 years 88 35.2

3 2-4 years 43 17.4

4 Above 4 years 60 24

Total 250 100.0

Number of the Respondents on the basis of frequency of changing the mobile phones

0102030405060708090

100

Less than 1year

1-2 year 2-4year Above 4 year

Number of the Respondents

Percentage of the Respondents

Interpretation

Out of the 250 respondents 59 are using for less than year, 88 are using for 1-

2years, 48 are using for 2-4 years, 60 are using for above 4 years.

Q.8 What will you be willing to pay for a mobile phone by

respondents.

Table Number- 8

PARTICULARS NUM

BER

%AG

E

Less than 10,000 142 56.8

10,000 to 20,000 86 34.4

20,001 to 40,000 15 6

Any amount 7 2.8

Total 250 100

0

20

40

60

80

100

120

140

160

Less than10,000

10,001-20,000

20,001-40,000

anyamount

Number of theRespondents

Percentage of theRespondents

Interpretation:

The graphical representation shows that out of the 250 respondents, 142

respondents were willing to spend less than 10,000, 86 were willing to spend between

10,001 to 20,000, 15 were willing to pay betweem 20,001 to 40,000 and rest were ready

to pay any amount.

Q-9 . Consider the TV advertisement you like most –what brand is it

promoting by respondents.

Table Number- 9

PARTICULARS NUM

BER

%AG

E

Nokia 122 48.8

Samsung 43 17.2

Sony Ericson 42 16.8

LG 11 4.4

Motorola 24 9.6

Iphone 2 .8

Blackberry 4 1.6

Other 2 .8

Total 250 100

0

20

40

60

80

100

120

140

NOKIA

Samsu

ng

Sony E

ricso

n LG

Mot

orola

Ipho

ne

Blackb

erry

Other

s

Number of theRespondents

Percentage of theRespondents

Interpretation:

Out of the 250 respondents, 122 like the Nokia advertisement most, 43 like the

samsung, 42 like the Sony Ericson, 24 like the Motorola, 11 like the LG and rest like

others.

Chi- square analysis on the relationship between gender and

time period of usage the mobile phone.

GENDER LESS

THEN 1

YEAR

1-2 YEAR 2-4 YEAR ABOVE 4

YEAR

Total

MALE 23 38 32 45 13

8

FEMALE 25 36 25 26 11

2

TOTAL 48 74 57 71 25

0

Ho; there is no significant relationship between the gender and time period of

using the mobile phone.

H1; there is a significant relationship between the gender and time period of using

the mobile phone.

O E (O-E)2 (O-E)2/E

23 26.5 12.25 .462

25 40.8 7.84 .192

38 31.4 .36 .011

36 39.2 33.64 .858

32 21.5 12.25 .570

25 33.2 7.84 .236

45 25.5 .25 .009

26 31.9 34.81 1.091

E 3.429

X2 = Σ (O-E)2 / E = 3.429

Number of degree of freedom:

ndf = (row-1) (column –1)

= (2-1) (4-1)

= 3

Table value of x2 at 1% level of significant = 7.78

Conclusion

Thus calculated X is less than the tabulated X . X calculated =3.429<X

square=7.78. So we will accept null hypothesis that is there is no difference significance

relationship between gender and time period of change the mobile phones.

CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN

INCOME AND SPENDING ON MOBILE PHONES

Income

/ Spending

Amount

Less

than 10,000

10,000

- 20,000

20,000

- 40,000

40,0

00 & aboveTot

al

Less

than 15,000

66 27 4 4 101

15,000

– 25,000

35 23 3 - 61

25,000-

35,000

29 20 1 2 52

35,000

& above

10 18 7 1 36

Total 140 88 15 7 250

Ho; There is no significant relationship between the income and spending on the

mobile phones.

Ha; There is a significant relationship between the income and spending on the

mobile phones.

O E (O-E)2 (O-E)2/E

66 56.66 89.11 1.57

35 34.16 .70 .02

29 29.12 .01 .00

10 20.16 103.2 5.11

27 35.55 73.10 2.05

23 21.47 2.34 .11

20 18.30 2.89 .16

18 12.67 28.40 2.24

4 6.06 4.24 .70

3 3.66 .435 .12

1 3.12 4.49 1-44

7 2.16 23.42 10.84

4 2.82 1.39 .50

- 1.70 2.89 1.7

2 1.45 .30 .21

1 1 0 0

E 26.77

X2 = Σ (O-E)2 / E = 26.77

Number of degree of freedom:

ndf = (row-1) (column –1)

= (4-1) (4-1)

= 9

Table value of x2 at 1% level of significant = 14.7

Conclusion:

HO is rejected since the calculated value of x2 (26.77) more than the table value

of x2 (12.59) hence there is a significant relationship between income and spending on

mobile phones.

CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN

Gender AND Frequency of changing the MOBILE PHONES

GENDER LESS

THEN 1

YEAR

1-2 YEAR 2-4 YEAR ABOVE 4

YEAR

Total

MALE 38 45 23 33 13

9

FEMALE 21 43 20 27 11

1

TOTAL 59 88 43 60 25

0

Ho; There is no significant relationship between the income and frequency of

changing the mobile phones.

Ha; There is a significant relationship between the income and frequency of

changing the mobile phones.

O E (O-E)2 (O-E)2/E

38 32.80 27.04 .82

45 48.92 15.36 .31

23 23.90 1 .04

33 33.36 .13 .00

21 26.20 27.04 1.03

43 39.07 15.44 .40

20 19.09 .82 ,04

27 26.64 .13 .00

E 2.64

X2 = Σ (O-E)2 / E = 2.64

Number of degree of freedom:

ndf = (row-1) (column –1)

= (2-1) (4-1)

= 3

Table value of x2 at 1% level of significant = 7.78

Conclusion:

HO is accepted since the calculated value of x2 (2.64) less than the table value of

x2 (7.78) hence there is no significant relationship between gender and frequency of

changing the mobile phones.

CONCLUSION

Samsung is the most favorite brand of the college student.

35% student change their mobile phones within 1to2 years

30% students are using the mobile phones since last 1 to 2 years.

51% students are ready to pay for a mobile phone less than 10,000 and they spend according to their family income.

49% students like the Sony Ercisson advertisement most.

Mostly students use the mobile phones for talking, SMS and for using the GPRS function.

Mostly students have handsfree, bloothooth and memory card.

Almost all students are aware about the GPRS, Blootooth and MMS service but least students are aware about the 3G function.

Most favourite brand among the college students is Nokia and the least favorite brand is Sony Ercisson.

Appearance, Price, Brand Image and advertisement are the important factors for the students while purchasing mobile phones.

Mostly students prefer slim, medium in weight and large in size handset

Mostly students see advertisement on television

Story, spokesperson and the music are the important factor in advertisement

Mostly students have the hanging and service problem with the Nokia.

Samsung should provide better service and try to solve the hanging problem

Cellular companies should increase the awareness about the 3G service.

Companies should offer more range of Rs. 10,000 or less than 10,000.

LG and Samsung should try to expand its market share and also should try to increase the awareness through the television advertisement.

All companies should increase their distribution channel.

The companies should continue to work on the Strategy of T.Q.M (Total Quality Management)

Consumers do not get satisfied with the promotional policies of the companies. New techniques of promotion is required to create awareness about the entire range of companies products.

A small sample size of 250 students is taken, so we can not draw inferences about

the population from this sample size.

Time period is short and resource constraints.

The scope of the project is limited to the city of Ghaziabad. So, we cannot say that

the same response will exist throughout India.

This study is based on the prevailing student’s satisfaction. But

the student’s satisfaction may change according to time, fashion,

technology, development, etc.

BOOKS:

MARKETING MANAGEMENT - V.S. Ramaswamy,

S.Namakumari

RESEARCH METHODOLOGY - C.R.Kothari

OPERATION RESEARCH - Vittal

Web Resources:

www.trai.gov.in

http ://www.nokia.com/t-aboutus-ttsl-

organization. aspx

http://www.samsung.co

.in/webapp/Aboutus/aboutushome.js

http ://www.LG.com/LG.portal?

nfpb=true&pageLabel=LG Page AboutLG

http://www.motorola.co.in/about.htm

www.google.com

www.scribd.com

Questionnaire

Section A: Personal Informations

1. Name:

2.(a) Age:

(b) Gender

Male Female

3. Occupation of Father

Service

Professional

Business

Others

Specify

4. Income Level (per month)

Less than 15,000

15,001 – 25,000

25,001 – 35,000

35,001 & above

5. Educational Background ( Parents)

High School

Intermediate

Graduate

Post Graduate

If Other

Specify

Section B: About mobile phones

6) Which mobile phone you are using.

A) Nokia B) Samsung C) Sony Ericson D) LG

E) Motorola F) iPhone G) Blackberry H) Others

Specify

7) Please write the model of your phone

(example: Nokia 1100,

Ericson k800i, etc.)

8) How long you are using the mobile phone

Less than 1 year

1 – 2 years

2 – 4 years

Above 4 years

9) What are the reasons for using the above mentioned

model.

A) WAP

B) Just to talk on it

C) Use GPRS function

D) Receive Email & SMS

E) Down Load Files

F) Others (Specify

10) How often do you change your mobile phone

Less than 1 year

1 – 2 years

2 – 4 years

Above 4 years

11) What phone Accessories do you have?

A) Handsfree B) Bloothooth Head Set C) USB Data Cable D) Memory Card (SD Card) E) Others(Specify

12) Latest Mobile facilities which you are aware of:-

(Can tick multiple boxes of the facilities you know.)

A) GPRS B) 3G C) MMS D) BLOOTOOTH E) INFRARED F) VIDEO CALL G) OTHER FACILITIES (Specify)

13) What is your favourite brand in Mobiles?

(Please choose your 3 favorite brands in order of preference from the brands

in the table below. 1-most favorite,

3-least favorite.)

1 2 3

A) Nokia B) Samsung

C) Sony Ericson D) LG E) Motorola G) Blackberry H) Others

Specify the brand.

14) Why you like the brands you chose above?(Please indicate

the important of below factors when you choose the brands. 1-very important, 2-

somewhat important, 3-neither important nor unimportant, 4-less important, 5-

unimportant.)

1 2 3 4 5

A) Advertisement B) Appearance C) Price D) Functions

E) Quality

F) Brand Image G) Service

H) Recommended by friends I) Others

Specify.

15) Do you prefer phones to be

Slim or medium or thick

Light or medium or heavy

Small or medium or large

16) What would you be willing to pay for a mobile phone

Less than 10,000

10,001 to 20,000

20,001 to 40,000

Any amount( Specify

17) Where did you often see the mobile advertisement?

A) TV B) News Paper

C) Magazine D) Online E) Outdoor F) Radio G) Leaflets H) Others (specify

18) Consider the TV advertisement you like – what brand

is it promoting

A) Nokia B) Samsung C) Sony Ericson D) LG E) Motorola F) iPhone G) Blackberry H) Others

Specify

19) Which of the following would impress you the most?

(Please indicate the important of below factors when you choose the brands.

1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less

important, 5- unimportant.)

1 2 3 4 5

A. Slogan B. Picture C. Color D. Story E. Spokesperson

F. Music G. Others

H. Recommended by

Friends I. Others (Specify)