sony final
TRANSCRIPT
APROJECT REPORT
ON
Comparative study On
sony Ericson Mobile and Samsung
Submitted TO:
Mrs. Sonia Goel
Submitted By:Arun verma
Roll No.- 0914270070
Khandelwal collage Management science and
technology
bareilly, U.P
ACKNOWLEDGEMENT
PREFACE
The project gives an insight of the telecom sector. It basically helps
understanding the brand preference of students with regard to mobile
phones. It helps us to know what are the basis on which a students chooses a
particular brand when he/she purchases a new handset.
The project will help to learn about the growing telecom sector in
India. The research will also bring to light what all factors a student
considers at the time of purchase of a new mobile phone.
Contents:
Acknowledgement
Preface
Introduction
Definition of Cellular/Mobile phone
Telecom Industry in India
History of Indian Telecommunications
The Key players in the Telecom Market in India
Objective of the study
Research Methodology Sample Size
Sample Location
Research Type
Data Type
Company Profile Samsung Mobile Company
Product Gallery of Samsung Mobile Company
Sony Ericssion Mobile Company
Product Gallery of Sony Ericssion Mobile Company
Comparative Analysis Definition of Comparative Study
Objective
Criticism
Data Analysis and InterpretationFindings Recommendation
Conclusion
Limitation
Bibliography Annexure
INTRODUCTION
Definition of Cellular/Mobile phone
The Cellular telephone (commonly "mobile phone" or "cell phone" or
"handphone") is a long-range, portable electronic device used for mobile communication.
In addition to the standard voice function of a telephone, current mobile phones can
support many additional services such as SMS for text messaging, email, packet
switching for access to the Internet, and MMS for sending and receiving photos and
video. Most current mobile phones connect to a cellular network of base stations (cell
sites), which is in turn interconnected to the public switched telephone network (PSTN)
(the exception is satellite phones. Cellular telephone is also defined as a type of short-
wave analog or digital telecommunication in which a subscriber has a wireless
connection from a mobile telephone to a relatively nearby transmitter. The transmitter's
span of coverage is called a cell. Generally, cellular telephone service is available in
urban areas and along major highways. As the cellular telephone user moves from one
cell or area of coverage to another, the telephone is effectively passed on to the local cell
transmitter. A cellular telephone is not to be confused with a cordless telephone (which is
simply a phone with a very short wireless connection to a local phone outlet). A newer
service similar to cellular is personal communications services (PCS).
The Global Cellular Mobile Industry:
The global mobile phone industry is based on many different
manufacturers and operators. The industry is based on advanced
technology and many of the manufacturers are operating in different
industries, where they use their technological skills, distribution
network, market knowledge and brand name. Four large
manufacturers of mobile phones are today dominating the global
mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In
addition to these companies there are many manufacturers that
operate globally and locally.
Telecom Industry in India
The telecom industry is one of the fastest growing industries in
India. India has nearly 200 million telephone lines making it the third largest
network in the world after China and USA.
With a growth rate of 45%, Indian telecom industry has the
highest growth rate in the world.
Much of the growth in Asia Pacific Wireless Telecommunication
Market is spurred by the growth in demand in countries like India and China.
India‘s mobile phone subscriber base is growing at a rate of
82.2%.
China is the biggest market in Asia Pacific with a subscriber base
of 48% of the total subscribers in Asia Pacific.
Compared to that India’s share in Asia Pacific Mobile phone
market is 6.4%. Considering the fact that India and China have almost
comparable populations, India’s low mobile penetration offers huge scope for
growth.
History of Indian Telecommunications
Started in 1851 when the first operational land lines were laid by the government
near Calcutta (seat of British power). Telephone services were introduced in India in
1881. In 1883 telephone services were merged with the postal system. Indian Radio
Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the
foreign telecommunication companies were nationalized to form the Posts, Telephone
and Telegraph (PTT), a monopoly run by the government's Ministry of Communications.
Telecom sector was considered as a strategic service and the government considered it
best to bring under state's control.
The first wind of reforms in telecommunications sector began to flow in 1980s
when the private sector was allowed in telecommunications equipment manufacturing. In
1985, Department of Telecommunications (DOT) was established. It was an exclusive
provider of domestic and longdistance service that would be its own regulator (separate
from the postal system). In 1986, two wholly government-owned companies were
created: the Videsh Sanchar Nigam Limited (VSNL) for international
telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in
metropolitan areas.
In 1990s, telecommunications sector benefited from the general opening up of
the economy. Also, examples of telecom revolution in many other countries, which
resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a
change process finally resulting in opening up of telecom services sector for the private
sector. National Telecom Policy (NTP) 1994 was the first attempt to give a
comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom
Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a
regulator to facilitate the growth of the telecom sector. New National Telecom Policy was
adopted in 1999 and cellular services were also launched in the same year.
Telecommunication sector in India can be divided into two segments: Fixed
Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic
services, national or domestic long distance and international long distance services. The
state operators (BSNL and MTNL), account for almost 90 per cent of revenues from
basic services. Private sector services are presently available in selective urban areas, and
collectively account for less than 5 per cent of subscriptions. However, private services
focus on the business/corporate sector, and offer reliable, high- end services, such as
leased lines, ISDN, closed user group and videoconferencing.
Cellular services can be further divided into two categories: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM
sector is dominated by Airtel, Vodfone-Essar, and Idea Cellular, while the CDMA sector
is dominated by Reliance and Tata Indicom. Opening up of international and domestic
long distance telephony services are the major growth drivers for cellular industry.
Cellular operators get substantial revenue from these services, and compensate them for
reduction in tariffs on airtime, which along with rental was the main source of revenue.
The reduction in tariffs for airtime, national long distance, international long distance,
and handset prices has driven demand.
The Key players in the Telecom Market in India
1. Nokia
2. Motorola
3. Samsung
4. LG
5. Sony Ericsson
Nokia
In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and
started manufacturing paper in southern Finland near the banks of a river. Those were the
days when there was a strong demand for paper in the industry, the company’s sales
achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to
Russia first and then to the United Kingdom and France. The Nokia factory employed a
fairly large workforce and a small community grew around it. In southern Finland a
community called Nokia still exists on the riverbank of Emäkoski.
Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the
hydro-electrcity produced by the Nokia wood-pulp (from river Emäkoski), merged up
and started selling goods under the brand name on Nokia. After World War II, it acquired
a major part of the Finnish Cable Works shares. The Finnish Cable Works had grown
quickly due to the increasing need for power transmission and telegraph and telephone
networks in the World War II. Gradually the ownership of the Rubber Works and the
Cable Works companies consolidated. In 1967, all the 3 companies merged-up to form
the Nokia Group. The Electronics Department generated 3 % of the Group’s net sales and
provided work for 460 people in 1967, when the Nokia Group was formed.
In the beginning of 1970, the telephone exchanges consisted of electro-
mechanical analog switches. Soon Nokia successfully developed the digital switch
(Nokia DX 200) thereby replacing the prior electro mechanical analog switch. The Nokia
DX 200 was embedded with high-level computer language as well as Intel
microprocessors which in turn allowed computer-controlled telephone exchanges to be on
the top and which is till date the basis for Nokia’s network infrastructure.
Introduction of mobile network began enabling the Nokia production to invent the
Nordic Mobile Telephony(NMT), the world’s very first multinational cellular network in
1981. The NMT was later on introduced in other countries. Very soon Global System for
Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia
started the development of GSM phones. Beginning of the 1990 brought about an
economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish
telecom company Ericsson during this time which was refused) Due to this Nokia
increased its sale of GSM phones that was enormous. This was the main reason for Nokia
to not only be one of the largest but also the most important companies in Finland. As per
the sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31
countries.
Slowly and steadily, Nokia became a large television manufacturer and also the
largest information technology company in the Nordic countries. During the economic
recession the Nokia was committed to telecommunications. The 2100 series of the
production was so successful that inspite of its goal to sell 500,000 units, it marvellously
sold 20 million. Presently, Nokia is the number 1 production in digital technologies, it
invests 8.5% of net sales in research and development. Also has its annual Nokia Game.
Enter to Global System Communication
Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the
leading manufacturer of mobile devices and mobile networks in the world. Over the
years, Nokia has evolved from a pulp, rubber and cables manufacturing company to a
major manufacturer of wireless devices and networks. Nokia offers a wide range of
mobile devices with experiences in music, navigation, video, television, imaging, games
and business mobility. It also provides equipment, solutions and services for network
operators, service providers and corporations. The company offers its products in 150
countries across the world. It is headquartered in Espoo, Finland and employs about
68,500 people.
The company recorded revenues of E41, 121 million during the fiscal year ended
December 2006, and an increase of 20.3% over 2005. The operating profit of the
company was E5, 488 million during fiscal year 2006, an increase of 18.3% over 2005.
The net profit was E4, 306 million in fiscal year 2006, an increase of 19.1% over 2005.
Nokia Corporation manufactures mobile devices principally based on global
system for mobile communications, code division multiple access (CDMA), and
wideband CDMA (WCDMA) technologies. The company operates in three divisions:
Multimedia, Enterprise Solutions, and Networks. The Multimedia division focuses on
bringing connected mobile multimedia to consumers in the form of advanced mobile
devices, including 3G WCDMA mobile devices and solutions. The Enterprise Solutions
division enables businesses and institutions to extend their use of mobility from mobile
devices for voice and basic data to secure mobile access, content, and applications. Its
solutions include business-optimized mobile devices for end users, a portfolio of Internet
portfolio network perimeter security gateways, and mobile connectivity offerings. The
Networks division provides network infrastructure, communications, and networks
service platforms and professional services to operators and service providers. Nokia
Corporation is based in Espoo, Finland.
Motorola
MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA
Electronics wasestablished in January, 2003 after clearance from the Foreign Investment
Promotion Board(FIPB). The trend of beating industry norms started with the fastest
ever-nationwide launch byMOTOROLA in a period of 4 and 5 months with the
commencement of operations in May 2003.
MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida,
near Delhi, in 2004, with an investment of Rs 500 Crores. During the year 2001,
MOTOROLA also commenced the home production for its eco-friendly Refrigerators
and established its assembly line for its PC Monitors at its Greater Noida manufacturing
unit.
The Greater Noida manufacturing unit line has been designed with
the latest technologies at par with international standards at Korea and is one of
the most Eco-friendly units amongst all MOTOROLA manufacturing plants in the
world.
The year 2001 witnessed MOTOROLA becoming the fastest
growing company in the consumer electronics, home appliances and computer
peripherals industry. The company had till the month of October 2001 achieved a
cumulative turnover of Rs 5000 Crores in India since its inception in 2003 ,
making it the fastest ever Rs 5000 Crores clocked by any company in the Indian
consumer electronics and home appliances industry. Having achieved this
milestone, MOTOROLA achieved another benchmark with the first ever sales of
One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poised
to surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of
Rs. 3000 Crores.
This year, MOTOROLA has emerged as the leader in Colour
Televisions, Semi Automatic Washing Machines, Air Conditioners, Frost-Free
Refrigerators and Microwaves Ovens. In Colour Televisions having set the sales
target of one million units of Color Televisions for 2002, MOTOROLA has
already achieved the one million mark in the month ahead of its target.
MOTOROLA Electronics India is the fastest growing company in
the consumer electronics, home appliances and computer peripherals industry
today.
MOTOROLA Electronics is continually providing superior
technology products & value for money to over 50 lacs households in India.
Samsung
The Samsung Group is the world's largest conglomerate. It is South Korea's
largest chaebol and composed of numerous international businesses, all united under the
Samsung brand, including Samsung Electronics, the world's largest electronics company,
Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung
Engineering & Construction, a major global construction company. These three
multinationals form the core of Samsung Group and reflect its name - the meaning of the
Korean word Samsung is "tristar" or "three stars".
The Samsung brand is the best known South Korean brand in the world and in
2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics
brand and became part of the top twenty global brands overall. It is also the leader in
many domestic industries, such as the financial, chemical, retail and entertainment
industries. Samsung's strong influence in South Korea is visible throughout the nation,
and is sometimes called the 'Republic of Samsung'.
The 1990s saw Samsung rise as an international corporation. Not only did it
acquire a number of businesses abroad, but also began leading the way in certain
electronic components. Samsung's construction branch was awarded a contract to build
one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in
United Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever
constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University
foundation. In 1993 and in order to change the strategy from the imitating cost-leader to
the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor, sold off ten of
Samsung Group's subsidiaries, downsized the company, and merged other operations to
concentrate on three industries: electronics, engineering, and chemicals (Samsung
Electronics).
Samsung is the world's largest manufacturer of Televisions and
various other consumer electronics.
Samsung is the world's second largest mobile phone maker.
Compared to other major Korean companies, Samsung survived
the Asian financial crisis of 1997-98 relatively unharmed. However, Samsung
Motor Co, a $5 billion venture was sold to Renault at a significant loss. Most
importantly, Samsung Electronics (SEC) was officially spun-off from the
Samsung Group and has since come to dominate the group and the worldwide
semiconductor business, even surpassing worldwide leader Intel in investments
for the 2005 fiscal year. Samsung's brand strength has greatly improved in the last
few years.[9]
Samsung became the largest producer of memory chips in the
world in 1992-Samsung, the world's second-largest chipmaker after Intel, see
Worldwide Top 20 Semiconductor Market Share Ranking Year by Year.[10]. In
1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew
to be the world's largest manufacturer of liquid-crystal display panels. Sony,
which had not invested in LCDs, contacted Samsung to cooperate. In 2006, S-
LCD was established as a joint venture between Samsung and Sony in order to
provide a stable supply of LCD panels for both manufacturers. S-LCD is owned
by Samsung and Sony 51% to 49% respectively and operates its factories and
facilities in Tangjung, South Korea.
In 2008, Samsung became the largest mobile phone maker in the
United States and 2nd largest mobile phone maker in the World.
LG
The LG Group is South Korea's third largest chaebol and is a multinational
conglomerate that
produces electronics, mobile phones, and petrochemical products and operates
subsidiaries like LG Electronics, LG Telecom, Zenith Electronics and LG Chem in over
80 countries.LG Group founder Koo In Hwoi established Lak Hui Chemical Industrial
Corp. in 1947. As the company expanded its plastics business, it established GoldStar
Co., Ltd., (currently LG Electronics Inc.) in 1958.In 1959, Goldstar produced Korea's
first radio. Many consumer electronics were sold under the brand name GoldStar, while
some other household products (not available outside South Korea) were sold under the
brand name of Lucky. The Lucky brand was famous for its hygiene products line such as
soaps and Hi-Ti laundry detergents, but most associated with its Lucky and Perioe
toothpaste.In 1995, it was renamed "LG", the abbreviation of "Lucky GoldStar". More
recently, the company associates its tagline "Life's Good", with the letters LG.Since
2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Display and
LG.Philips LCD. LG has entered into a joint venture with Nortel Networks and has
created LG-Nortel Co. Ltd.LG also has a joint venture with Hitachi, Hitachi-LG Data
Storage, which manufactures optical data storage products like DVD-ROM drives, CD
writers, etc. LG acquired American television manufacturing company Zenith in 1999.
LG Electronics is the world's second biggest maker of Televisions and third
biggest marker of LCD TVs and Mobile Phones. With headquarters in the LG Twin
Towers on Yeouido, Seoul, LG Electronics is the flagship company of LG Group, one of
the world's largest Conglomerate. The company has 75 subsidiaries worldwide that
design and manufacture televisions, home appliances, and telecommunications devices.
LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display. By
2005, LG was a Top 100 global brand and in 2006, LG recorded a brand growth of
14%.Now the world's largest plasma panel manufacturer, its affiliate, LG Display, is one
of the largest manufacturers of liquid crystal displays. Also in 2006, the company's
mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the
company's image of the maker of thick 3G phones. It now focuses on the design and
marketing of phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a
result, the company was picked as "The Design Team of the Year" by the Red Dot
Design Award in 2006~2007 and is often called the "New Apple" in the industry and
online communities. In 2006, its net income was $226 million, on total revenues of $24.7
billion. The company was originally established in 1958 as GoldStar, producing radios,
TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger
of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was
derived. The current "Life's Good" slogan is a backronym. Before the corporate name
change to LG, household products were sold under the brand name of Lucky, while
electronic products were sold under the brand name of GoldStar . The GoldStar brand is
still perceived as a discount brand.In 1995, GoldStar was renamed LG Electronics, and
acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed
in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of
solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it
announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to
be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt
solar-panel plant
Mobile communications
LG Electronics is the world's third largest handset maker.
Digital appliance
Sony Ericson
Corporate structure
Sony Ericsson Mobile Communications is a global provider of mobile multimedia
devices, including feature-rich phones, accessories and PC cards. The products combine
powerful technology with innovative applications for mobile imaging, music,
communications and entertainment. The net result is that Sony Ericsson is an enticing
brand that creates compelling business opportunities for mobile operators and desirable,
fun products for end users.
Sony Ericsson Mobile Communications was established in 2001 by telecommunications
leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is
owned equally by Ericsson and Sony and announced its first joint products in March
2002. Sony Ericsson products have universal appeal and are different in the key areas of
imaging, music, design and applications. The company has launched products that make
best use of the major mobile communications technologies, such as the 2G and 3G
platforms, while enhancing its offerings to entry level markets.
Sony Ericsson undertakes product research, design and development, manufacturing,
marketing, sales, distribution and customer services. Global management is based in
London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the
US. The management team is led by President Hideki Komiyama, a former senior
executive of Sony Europe and one of the key players in the growth of Sony in Europe;
and Executive Vice-President and Head of Sales Anders Runevad, the former President
Ericsson Brazil.
Industry accolades
As new products are introduced to end user acclaim, existing products continue to receive
accolades and Sony Ericsson is today accepted as a world leader in design and
innovation. The globally acclaimed T610 and later generations of the company’s product
portfolio frequently win awards. The GSM Association voted the V800 as Best 3G
Handset for 2004, a fully-featured phone made for Vodafone with the full range of
mobile entertainment features and multi-directional camera, and the K750i received the
TIPA Award 2005/2006 for ‘Best Mobile Imaging Device’, chosen by 31 leading
European photography/imagining magazines and judged on quality, performance and
value for money. In February 2007 the GSM Association presented Sony Ericsson with
the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.
Innovation in partnership
Sony Ericsson strives to be a cutting edge provider of applications, forging
partnerships with developers and content providers. Strategic agreement with partners
such as Sony BMG is one way in which the company is bringing the best and latest in
entertainment content to its users. Sony Ericsson has also activated a global sponsorship
deal with the Women’s Tennis Association Tour, which was renamed the Sony Ericsson
WTA Tour in January 2005. The six-year title sponsorship is an unprecedented
opportunity for Sony Ericsson to offer tennis fans new ways to experience the game
through mobile technology, connectivity and content. In the mobile gaming market Sony
Ericsson took the lead in 2004, being the first to launch Java 3D-enabled handsets, and is
forging ahead to bring 3D gaming to a wider audience.
OBJECTIVES OF THE STUDY
The Primary Objective was to study the perception & buying behavior of students
towards various mobile brands.
The Secondary Objectives of this study were to identify:
To know about the student preference level associated with
different mobile phones.
To find out the students satisfaction towards the various mobile
phones.
Major features, which a customer looks for in a mobile before
making a purchase.
Factors that influence decision-making in purchasing a mobile
phone.
To know which advertisement media puts more impact on the
buying decision of students.
Factors, which help in increasing the sale of mobile phones.
Research Methodology
SAMPLING METHODOLOGY:
Sample Size —250 respondents
Sample Unit- Students of Graduation and the Post Graduation have been taken
as sample unit.
Sampling Area – Ghaziabad.
Sampling Technique - Random Sampling technique
RESEARCH DESIGN: -
• Visited the students across Ghaziabad & gathered information required as per
the questionnaire.
• The research design is probability research design and is descriptive research.
DATA COLLECTION:
• Primary data has been used by me in the form of Questionnaire &
Observation, which are the two basic methods of collecting primary data, which suffices
all research objectives.
• Secondary data sources like catalogue of the company, product range book of
the company & various internet sites such as motorola.com & google.com have been
used.
Company Profile
Company's history
From its inception as a small export business in Taegu, Korea, Samsung has
grown to become one of the world’s leading electronics companies, specializing in digital
application and media, semiconductor, memory and system integration. Today
Samsung’s innovative and top quality products and processes are world recognizes. This
time line capture the major milestone in Samsung history, showing how the company
expanded its product lines and rich, grew its revenue and market share.
Samsung Mobiles in India is managed by Samsung Telecommunications India
(STI) who are the design and technology leaders in the market of mobiles. The Samsung
mobile division in India manufacturers and markets wide variety of mobile
telecommunications products with pre pay and post pay markets in the consumer as well
as business segments.
There are 3 different conglomerates which are united under one Samsung group.
Samsung Electronics is the part of its business conglomerate and also the world’s largest
electronics company. Samsung Mobiles is also a part of Samsung Electronics which
works in semi conductors, telecommunications, digital media and digital LCD
appliances. The Headquarter of Samsung is in South Korea and at present it operates in
more than 100 countries.
The mobile phones by Samsung are mainly divided into 6 major categories that
include style, Multimedia, Infotainment, Essential, Business and Connected.
The company is known for introducing consumer oriented innovative and
breakthrough technology products and the new brand positioning of the company is
reflected in its spunky and new tagline – “Next is What?” which is used in all the
communication material of Samsung.
PROFILE:
KEY PERSONS:
Yoon-Woo Lee
Yoon-Woo Lee was named Samsung Electronics' Vice Chairman and Chief
Executive Officer in 2008 and has been a member of Samsung Electronics' board of
directors since 1988. Joining Samsung in 1968, Mr. Lee was appointed President of
Samsung's Semiconductor Business in 1996. In 2004, he was promoted to the position of
Vice Chairman of the Samsung Advanced Institute of Technology, and assumed the
additional role of Chief Technology Officer in 2005. Mr. Lee holds a bachelor's degree in
Electrical Engineering from Seoul National University.
Gee-Sung Choi
Gee-Sung Choi, the newly appointed CEO, has been a member of the company's
Board of Directors since March 2009. Having served Samsung for more than three
decades, Mr. Choi was appointed President of the Digital Media & Communications
Business in January 2009. He previously held the position of President of the
Telecommunication Network Business from January 2007, helping Samsung to grow its
market share to become the world's second-largest mobile phone maker. He also played a
key role in developing the company's Visual Display Division from 1998, and was
appointed President of the Digital Media Business in 2003. Under his leadership,
Samsung became the global market share leader in both monitors and televisions. Mr.
Choi began his career at Samsung C&T's International Trade Division in 1977. He holds
a degree in International Trade from Seoul National University.
Ju-Hwa Yoon
Ju-Hwa Yoon has been Samsung Electronics' President and a member of the
company's Board of Directors since 2009. He is currently the CFO of the Corporate
Management Office, moving from the previous year's former position as the head of
Corporate Auditing Team where his main responsibility was to audit and evaluate the
business activities of Digital Media & communications and Digital Solutions. As a
member of the corporate staff, he was actively involved in the company's management
support and innovation efforts from 1996 to 2004. From 2004 until 2009, he held the
position of Vice President in the Management Support & Innovation Division while
heading Global Enterprise Resource Planning Task Force Team. He has a bachelor's
degree in Statistics from SungKyunKwan University.
Dong-Min Yoon
Dong-Min Yoon has been a member of Samsung Electronics' board of directors
since 2006 and is an independent director with responsibilities in overall corporate
management and the Compensation Committee. He is an attorney at the Kim & Chang
Law Office and also is an independent director of the Doosan Group, one of the oldest
and largest conglomerates in Korea. Mr. Yoon previously served as director of the Social
Protection and Rehabilitation Bureau at the Ministry of Justice; chief of the Planning
Management department at the Ministry of Justice; and a public prosecutor at the
Daejeon Supreme Public Prosecutor's Office. He received a bachelor's degree in
Law from Seoul National University.
Chae-Woong Lee
Chae-Woong Lee has been a member of Samsung Electronics' board of directors
since 2006 and is an independent director with responsibilities on the Audit
Committee, Outside Director Recommendation Committee, Internal Transaction
Committee and the Compensation Committee. He was the president of the Korean
Economic Association and is currently an independent director of Pusan Bank. Dr. Lee
was a vice president of SungKyunKwan University from 1999 to 2003 and is an emeritus
professor of Economics there. He also was a member of the Council for Financial
Industry Development Review to the Ministry of Finance. He received his doctorate and
master's degrees in Economics from Southern Methodist University, and his bachelor's
degree from Seoul National University.
In-Ho Lee
In-Ho Lee has been elected as an independent director in 2010 with
responsibilities on the Audit Committee and the Internal Transaction Committee. His
profession in the financial industry continues more than four decades, including his
career in Shinhan Bank which started as a foundation member in 1982 and continued to
President & CEO from 1999 to 2003 and Vice Chairman from 2003 to 2005. After his
directorship as a CEO in Shinhan Financial Group from 2005 to 2009, Mr. Lee is
currently the Corporate Advisor of Shinhan Bank. He received a bachelor's degree in
Economics from Yonsei University.
Oh-Soo Park
Oh-Soo Park has been a member of Samsung Electronics' board of directors since
2006 and is an independent director with responsibilities on the Audit
Committee, Outside Director Recommendation Committee, Internal Transaction
Committee and the Compensation Committee. He has been a business and academic
leader for more than two decades, serving as Dean of the Business School at Seoul
National University, Chairman of the Korean Human Resources Management Institute
and as a visiting professor at Stanford University's Graduate School of Business. Dr. Park
is the independent director of Korean Air's board of directors and is a professor of the
College of Business Administration at Seoul National University. He received his
doctorate in Business Administration from Pennsylvania State University, and his
master's and bachelor's Business degrees from Seoul National University.
Awards & Accolades
2009 ‘Best Manufacturer’ award at the annual
Mobile Industry Awards 2009 beating rivals HTC, LG,
Nokia, RIM and Sony Ericsson. The event was held at
The Brewery, London, on Thursday 4th June
PRODUCT GALLERY
Hero H3213
Samsung’s E3213 takes the classic bar
mobile and updates it with modern touches,
resulting in a sophisticated mobile that suits your
style and your needs. The silver accent lining the
side of the mobile has great eye appeal while the
ergonomic keypad offers tactile comfort. Further
supported by HSDPA for fast downloads, native
SNS for keeping touch with social networks,
multiple IM services for instant messaging with
friends, and a full portfolio of multimedia features for on-the-go entertainment, this
mobile is an all-around winner.
Corby II 3850
Samsung’s Corby II brings color and
pizzazz to your mobile life! With a wide variety of
multimedia options and Wi-Fi b/g/n access, you’ll
always be connected to the world around you. You
can chat with friends through one integrated IM
platform and update your latest adventures on
Facebook and Twitter. It’s the ultimate device for
your mobile needs, and thanks to the slim and
easily portable 11.7mm size and colorful battery cover options, the Corby II is always on
hand so you can express exactly who you are with style!
Galaxy Pro G7510
GALAXY Pro comes equipped with Think
Free Office, so you can Create, open and edit work
documents from your mobile - no PC required! You
also have access a varied portfolio of business
applications from Android Market™ or APIs for
business applications, giving you seamless access to
the programs you need for work.
Samsung’s new GALAXY Pro has a QWERTY
keyboard for professionals who want the tangible
feedback of pushing buttons while typing but it also embraces the navigational and
intuitive ease provided by a capacitive touch screen.
Champ Duos E2652
Samsung’s latest Dual SIM phone, the E2652
knows no bounds when it comes to communication. With
Dual SIM, one phone has the benefits of two, doubling
your productivity and convenience while on the road.
Send E-mails, check your schedule, or log on to your
favourite social networking sites like Facebook and
Twitter.
The Samsung E2652 is like having 2 phones in 1,
thanks to the Dual SIM capability! Two SIM cards can be
stand-by at the same time; all you have to do is push a
button to switch to the SIM card you want to use. Perfect for traveling between different
regions with different service providers or simply to keep your work and personal calls
separate. Enjoy the convenience of 2 phones in 1 hassle-free mobile!
Galaxy S LCD 4GB"
GALAXY S SUPER CLEAR LCD Version’s exclusive Layar Browser powered
by Tele Atlas®, to see real-time digital information
right on top of the real world. Thanks to Tele Atlas,
you can see more POIs (points of interest) from your
current location, such as which train is on the corner,
or customer reviews about the café across the street.
Just point the phone’s camera in your chosen
direction, and see everything you need to know.
The GALAXY S SUPER CLEAR LCD
Version’s Integrated Contacts brings your email and
SNS contacts into one phone book, allowing you to
check your friends’ status updates and newly added
photos directly from your Contacts. And, thanks to
Social Hub Inbox, you can manage all your incoming and outgoing messages. Plus,
integrate your Google and Facebook calendars with Calendar.
Sony Ercisson
Sony Ericsson, the mobile telephone
company formed by Ericsson and Sony in 2001,
was born of two, coincidental, serious crises.
The first concerned Ericsson’s mobile
telephone operations. With its roots as far back as
the 1930s, the company became a major player as
late as the mid-1990s when mobile telephone use
took off. In just a few years, Ericsson managed to become the world leader with a 17
% share of sales, an unexpected success for the huge system specialist whose
foremost skills to that point had been selling to telephone administrations and other
operators. As late as 1993 the company had only sold 800,000 phones. By 1999, that
number had reached 32 million! At top market, telephones were airmailed to
customers in Europe.
However, the first external signs that the success would be short-lived
appeared in the summer semi-annual report 1998 when Sven-Christer Nilsson, who
had just been appointed CEO, was forced to report on slower invoicing and price
press. The demand on the rapidly growing market was shifting to cheaper, less
advanced models. The competition in the form of the Finnish company Nokia grew
apace based on its stronger eye for design, market segmentation and efficient
production. To top it off, Ericsson had begun to experience technical problems with
its telephones.
For the next three years the company would be forced to admit to a number
of problems and unexpected events, ranging from problems with circuits and new
model delays to a fire at a subcontractor and lack of back-up systems. Still, the
largest problem was probably the lack of skills with consumer products most clearly
shown in the legendary answer to the question of why the Swedes did not try to
imitate the highly successful Finnish telephone design: “If you want a phone that
looks like a piece of soap, then …” In 2000 the operation was forced to report the
frightening loss of 24 thousand million SEK, a sum that included allocations for
restructuring.
By this time the telecom crisis, the other, large crisis, had begun to affect
mobile telephone sales. This one was bottomless, caused as it was by extreme, stock
market expectations on the new 3G technology for mobile systems. Expressions of
this included the fantastic prices tele-operators were willing to pay for 3G licenses
at the auctions held at the time by a number of countries. Ericsson was affected
along with the others when the new mobile computer systems failed to deliver as
promised and the operators suddenly were broke
April 24, 2001, saw the announcement that Ericsson was merging its mobile
telephone operations with Japan’s Sony, forming Sony Ericsson with each company
owning 50 %. The Japanese electronics giant was to contribute its know-how in
design and consumer sales that Ericsson had not been able to acquire. Sony had
been mentioned as a possible partner as early as 1998 when Sven-Christer Nilsson
had discussed Ericsson’s adaptations to all the new possibilities with the Internet.
The new, mutual company was headquartered in London. Ericsson kept hold
of platform production and the basic mobile telephone technology. In October of
that year most of the mobile telephone operation had been transferred, but only
after dramatic personnel cutbacks. Thus the new company began operations with
some 4,000 employees. The manufacture of Ericsson’s mobile telephones, already
mostly subcontracted, disappeared for good from Sweden in 2003.
Awards & Accolades
2010 Praised for its compact style and
performance by the European EISA Awards, the Sony
Ericsson Xperia™ X10 mini has been awarded European
Mobile Phone by EISA (European Imaging and Sound
Association).
Xperia™ X10 mini wins product design
award.
2011 The W995 has won the EISA (European
Imaging and Sound Association) Award for "Best European
Music phone".
Product Gallery of Sony Errcision
Xperia play
Instant access to
Google™ Mobile Services
Console-like gaming with
stereo sound and dedicated gaming
keys
Excellent email and
browsing experience on the latest
Android platform
Vivaz
Catch it all in 720p HD video
Continuous auto focus for moving subjects
Camera phone with 3.2" touchscreen
Xperia X
Android Smartphone with 3"
touch screen.
Personalize the corners of your
home screen
Get the apps you need from
Android Market
Aspen
Get to work with Windows Mobile 6.5 and
Office Suite
Full QWERTY keyboard and touch screen
Be a little bit greener with a Greenheart phone
W 518 A
Make it truly yours with Style-up™ covers
Keep your bearings with a GPS
Enjoy the magic of gesture control
Naite
One-click access to your favorite
functions
Stay in touch via email, texts and video
calls
GreenHeart™ - an eco-friendly choice
COMPERATIVE ANALYSIS
Definition
Item by item comparison of two or more comparable (see
comparability analysis) alternatives, processes, products,
qualifications, sets of data, systems, etc. In accounting, for example,
changes in a financial statement's items over several accounting
periods may be presented together to detect the emerging trends in
the firm's operations and results.
Qualitative comparative analysis
Qualitative Comparative Analysis (QCA) is a new analytic
technique that uses Boolean algebra to implement principles of
comparison used by scholars engaged in the qualitative study of macro
social phenomena. Typically, qualitatively oriented scholars examine
only a few cases at a time, but their analyses are both intensive --
addressing many aspects of cases -- and integrative -- examining how
the different parts of a case fit together, both contextually and
historically. By formalizing the logic of qualitative analysis, QCA makes
it possible to bring the logic and empirical intensity of qualitative
approaches to studies that embrace more than a handful of cases --
research situations that normally call for the use of variable-oriented,
quantitative methods. Boolean methods of logical comparison
represent each case as a combination of causal and outcome
conditions. These combinations can be compared with each other and
then logically simplified through a bottom-up process of paired
comparison. Computer algorithms developed by electrical engineers in
the 1950s provide techniques for simplifying this type of data. The
data matrix is reformulated as a "truth table" and reduced in a way
that parallels the minimization of switching circuits (see Charles Ragin,
The Comparative Method: Moving Beyond Qualitative and Quantitative
Strategies). These minimization procedures mimic case-oriented
comparative methods but accomplish the most cognitively demanding
task -- making multiple comparisons of configurations -- through
computer algorithms. The goal of the logical minimization is to
represent -- in a shorthand manner -- the information in the truth table
regarding the different combinations of conditions that produce a
specific outcome.
Objective
The technique aims to alleviate the small N problem by allowing
inferences to be drawn from the maximum number of comparisons
that can be made across the cases under analysis. The small N
problem arises when the number of units of analysis (e.g. countries)
available is inherently limited. For example: a study where countries
are the unit of analysis is limited in the fact that are only a limited
number of countries in the world (less than 200), far less than
necessary for (probabilistic) statistical techniques. By maximizing the
number of comparisons that can be made across the cases under
investigation, causal inferences are according to Ragin possible. This
technique would also allow the analysis of multiple causation and
interaction effects.
Criticism
As this is a logical (deterministic) and not a statistical
(probabilistic) technique, variables can only have two values, which is
problematic as the researcher has to determine the values of each
variable. For example: GDP per capita has to be divided by the
researcher in two categories (eg. low = 0 and high = 1). But as this
variable is essentially a continuous variable, the division will always be
arbitrary. A second, related problem is the fact that the technique does
not allow an assessment of the effect of the relative strengths of the
independent variables (as they can only have two values).
Comparative Contextual Analysis is a methodology for
comparative research where contextual interrogation precedes any
analysis of similarity and difference. It is a thematic process directed
and designed to explore relationships of agency rather than
institutional or structural frameworks.
Samsung a is the famous mobile manufacturer of India and Sony
Erricison is the best quality mobile seller company but there is so much
of a difference between these two mobile. Samsung has been spend
long time in the mobile market and it is known for service as well as
reliability and comfort while Sony Errcison has been an innovator in
Indian mobile market. With the launch of every new bike it comes with
something new
and innovative.
.Q-1 Sex ratio of the respondents
Table Number - 1
PARTICULARS NUM
BER
%AG
E
MALE 139 55.6
FEMALE 111 44.4
0
20
40
60
80
100
120
140
160
Male Female
Number of theRespondents
Percentage of theRespondents
Interpretation:
The graphical representation of the table shows that out of the 250 Respondents,
139 were male and 111 were female.
Q.2- occupation of the Respondents’ Family
Table Number – 2
PARTICULARS NUM
BER
%AG
E
Service 109 43.6
Professional 34 13.6
Business 76 30.4
Others 31 12.4
Total 250 100
0
20
40
60
80
100
120
Service Professional Business Others
Number of theRespondents
Percentage of theRespondents
Interpretation
The graphical representation of the table shows that out of the 250 respondents,
109 respondents belong to the service family, 76 were from business, 34 were from the
professional and 31 were from the others family.
Q- 3 Income level of the respondents family
Table Number- 3
PARTICULARS NUMBE
R
%AGE
Less than 15,000 101 40.4
15,001-25,000 61 24.4
25,001-35,000 52 20.8
35001 & above 36 14.4
Total 250 100
Interpretation
The graphical representation of the table shows that out of the 250 respondents,
101 respondents were from the family whose income is less than 15,000, 61 respondents
were from the family whose income is between the 15,001 – 25,000, 52 respondents were
from the family whose income is between 25,001- 35,000 and rest were from the family
whose income is above 35,001.
Q-4. Educational Backgroud of the Respondent’s parents
Table Number- 4
PARTICULARS NUM
BER
%AG
E
High school 34 13.6
Intermediate 23 9.2
Graduate 89 35.6
Post graduate 98 39.6
0
20
40
60
80
100
120
Less than15,000
15,001-25,000
25,001-35,000
35,001 &above
Number of the Respondents
Percentage of theRespondents
Other 6 2.4
Total 250 100
0
20
40
60
80
100
120
Highs
choo
l
Inte
rmed
iate
Gradu
ate
Post G
radua
te
Other
Number of theRespondents
Percentage of theRespondents
Interpretation:
The graphical representation shows that out of the 250 respondents, 98
respondent’s parents are post graduate, 89 respondent’s parents are graduate, 34
respondent’s parents are high school, 23 are intermediate and rest have others educational
background.
Q-5 - Which mobile phone you are using?
Table No. 5
S.NO Name of the
Mobile Phones
Number of
the Respondents
Percentage
of Respondents
1 Samsung 95 38
3 Sony Ericson 65 26
6 Others 90 36
Total 250 100.0
Interpretation
Out of the 250 respondents, 95 are using the Samsung phones, 65 are using the
Sony Ericson, 90 are using the Others.
Q.6 - How long you are using the mobile phones?
Table No.- 6
S.NO Time Period
of using the
mobile phones
Number
of the
Respondents
Percenta
ge of
Respondents
Number of the Respondents comprision Sony Erission And Samsung Phones
0
10
20
30
40
50
60
70
80
90
Samsu
ng
Sony
Eric
ssio
n
Other
s
Samsung mobile RespondentSony Ericssion MobileRespondents
Other
1 Less than 1
year
48 19.2
2 1-2 years 75 30
3 2-4 years 56 22.4
4 Above 4 years 71 28.4
Total 250 100.0
Number of the Respondents on the basis of usage time period
0
10
20
30
40
50
60
70
80
Less than 1year
1-2 year 2-4year Above 4 year
Number of the Respondents
Percentage of the Respondents
Interpretation
Out of the 250 respondents 48 are using for less than year, 75 are using for 1-
2years, 56 are using for 2-4 years, 71 are using for above 4 years.
Q.7- How often do you change your mobile
phone?
Table No.- 7
S.NO Frequency of
changing the mobile
Number of
the Respondents
Percentage
of Respondents
phones
1 Less than 1 year 59 23.6
2 1-2 years 88 35.2
3 2-4 years 43 17.4
4 Above 4 years 60 24
Total 250 100.0
Number of the Respondents on the basis of frequency of changing the mobile phones
0102030405060708090
100
Less than 1year
1-2 year 2-4year Above 4 year
Number of the Respondents
Percentage of the Respondents
Interpretation
Out of the 250 respondents 59 are using for less than year, 88 are using for 1-
2years, 48 are using for 2-4 years, 60 are using for above 4 years.
Q.8 What will you be willing to pay for a mobile phone by
respondents.
Table Number- 8
PARTICULARS NUM
BER
%AG
E
Less than 10,000 142 56.8
10,000 to 20,000 86 34.4
20,001 to 40,000 15 6
Any amount 7 2.8
Total 250 100
0
20
40
60
80
100
120
140
160
Less than10,000
10,001-20,000
20,001-40,000
anyamount
Number of theRespondents
Percentage of theRespondents
Interpretation:
The graphical representation shows that out of the 250 respondents, 142
respondents were willing to spend less than 10,000, 86 were willing to spend between
10,001 to 20,000, 15 were willing to pay betweem 20,001 to 40,000 and rest were ready
to pay any amount.
Q-9 . Consider the TV advertisement you like most –what brand is it
promoting by respondents.
Table Number- 9
PARTICULARS NUM
BER
%AG
E
Nokia 122 48.8
Samsung 43 17.2
Sony Ericson 42 16.8
LG 11 4.4
Motorola 24 9.6
Iphone 2 .8
Blackberry 4 1.6
Other 2 .8
Total 250 100
0
20
40
60
80
100
120
140
NOKIA
Samsu
ng
Sony E
ricso
n LG
Mot
orola
Ipho
ne
Blackb
erry
Other
s
Number of theRespondents
Percentage of theRespondents
Interpretation:
Out of the 250 respondents, 122 like the Nokia advertisement most, 43 like the
samsung, 42 like the Sony Ericson, 24 like the Motorola, 11 like the LG and rest like
others.
Chi- square analysis on the relationship between gender and
time period of usage the mobile phone.
GENDER LESS
THEN 1
YEAR
1-2 YEAR 2-4 YEAR ABOVE 4
YEAR
Total
MALE 23 38 32 45 13
8
FEMALE 25 36 25 26 11
2
TOTAL 48 74 57 71 25
0
Ho; there is no significant relationship between the gender and time period of
using the mobile phone.
H1; there is a significant relationship between the gender and time period of using
the mobile phone.
O E (O-E)2 (O-E)2/E
23 26.5 12.25 .462
25 40.8 7.84 .192
38 31.4 .36 .011
36 39.2 33.64 .858
32 21.5 12.25 .570
25 33.2 7.84 .236
45 25.5 .25 .009
26 31.9 34.81 1.091
E 3.429
X2 = Σ (O-E)2 / E = 3.429
Number of degree of freedom:
ndf = (row-1) (column –1)
= (2-1) (4-1)
= 3
Table value of x2 at 1% level of significant = 7.78
Conclusion
Thus calculated X is less than the tabulated X . X calculated =3.429<X
square=7.78. So we will accept null hypothesis that is there is no difference significance
relationship between gender and time period of change the mobile phones.
CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN
INCOME AND SPENDING ON MOBILE PHONES
Income
/ Spending
Amount
Less
than 10,000
10,000
- 20,000
20,000
- 40,000
40,0
00 & aboveTot
al
Less
than 15,000
66 27 4 4 101
15,000
– 25,000
35 23 3 - 61
25,000-
35,000
29 20 1 2 52
35,000
& above
10 18 7 1 36
Total 140 88 15 7 250
Ho; There is no significant relationship between the income and spending on the
mobile phones.
Ha; There is a significant relationship between the income and spending on the
mobile phones.
O E (O-E)2 (O-E)2/E
66 56.66 89.11 1.57
35 34.16 .70 .02
29 29.12 .01 .00
10 20.16 103.2 5.11
27 35.55 73.10 2.05
23 21.47 2.34 .11
20 18.30 2.89 .16
18 12.67 28.40 2.24
4 6.06 4.24 .70
3 3.66 .435 .12
1 3.12 4.49 1-44
7 2.16 23.42 10.84
4 2.82 1.39 .50
- 1.70 2.89 1.7
2 1.45 .30 .21
1 1 0 0
E 26.77
X2 = Σ (O-E)2 / E = 26.77
Number of degree of freedom:
ndf = (row-1) (column –1)
= (4-1) (4-1)
= 9
Table value of x2 at 1% level of significant = 14.7
Conclusion:
HO is rejected since the calculated value of x2 (26.77) more than the table value
of x2 (12.59) hence there is a significant relationship between income and spending on
mobile phones.
CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN
Gender AND Frequency of changing the MOBILE PHONES
GENDER LESS
THEN 1
YEAR
1-2 YEAR 2-4 YEAR ABOVE 4
YEAR
Total
MALE 38 45 23 33 13
9
FEMALE 21 43 20 27 11
1
TOTAL 59 88 43 60 25
0
Ho; There is no significant relationship between the income and frequency of
changing the mobile phones.
Ha; There is a significant relationship between the income and frequency of
changing the mobile phones.
O E (O-E)2 (O-E)2/E
38 32.80 27.04 .82
45 48.92 15.36 .31
23 23.90 1 .04
33 33.36 .13 .00
21 26.20 27.04 1.03
43 39.07 15.44 .40
20 19.09 .82 ,04
27 26.64 .13 .00
E 2.64
X2 = Σ (O-E)2 / E = 2.64
Number of degree of freedom:
ndf = (row-1) (column –1)
= (2-1) (4-1)
= 3
Table value of x2 at 1% level of significant = 7.78
Conclusion:
HO is accepted since the calculated value of x2 (2.64) less than the table value of
x2 (7.78) hence there is no significant relationship between gender and frequency of
changing the mobile phones.
CONCLUSION
Samsung is the most favorite brand of the college student.
35% student change their mobile phones within 1to2 years
30% students are using the mobile phones since last 1 to 2 years.
51% students are ready to pay for a mobile phone less than 10,000 and they spend according to their family income.
49% students like the Sony Ercisson advertisement most.
Mostly students use the mobile phones for talking, SMS and for using the GPRS function.
Mostly students have handsfree, bloothooth and memory card.
Almost all students are aware about the GPRS, Blootooth and MMS service but least students are aware about the 3G function.
Most favourite brand among the college students is Nokia and the least favorite brand is Sony Ercisson.
Appearance, Price, Brand Image and advertisement are the important factors for the students while purchasing mobile phones.
Mostly students prefer slim, medium in weight and large in size handset
Mostly students see advertisement on television
Story, spokesperson and the music are the important factor in advertisement
Mostly students have the hanging and service problem with the Nokia.
Samsung should provide better service and try to solve the hanging problem
Cellular companies should increase the awareness about the 3G service.
Companies should offer more range of Rs. 10,000 or less than 10,000.
LG and Samsung should try to expand its market share and also should try to increase the awareness through the television advertisement.
All companies should increase their distribution channel.
The companies should continue to work on the Strategy of T.Q.M (Total Quality Management)
Consumers do not get satisfied with the promotional policies of the companies. New techniques of promotion is required to create awareness about the entire range of companies products.
A small sample size of 250 students is taken, so we can not draw inferences about
the population from this sample size.
Time period is short and resource constraints.
The scope of the project is limited to the city of Ghaziabad. So, we cannot say that
the same response will exist throughout India.
This study is based on the prevailing student’s satisfaction. But
the student’s satisfaction may change according to time, fashion,
technology, development, etc.
BOOKS:
MARKETING MANAGEMENT - V.S. Ramaswamy,
S.Namakumari
RESEARCH METHODOLOGY - C.R.Kothari
OPERATION RESEARCH - Vittal
Web Resources:
www.trai.gov.in
http ://www.nokia.com/t-aboutus-ttsl-
organization. aspx
http://www.samsung.co
.in/webapp/Aboutus/aboutushome.js
http ://www.LG.com/LG.portal?
nfpb=true&pageLabel=LG Page AboutLG
http://www.motorola.co.in/about.htm
www.google.com
www.scribd.com
Questionnaire
Section A: Personal Informations
1. Name:
2.(a) Age:
(b) Gender
Male Female
3. Occupation of Father
Service
Professional
Business
Others
Specify
4. Income Level (per month)
Less than 15,000
15,001 – 25,000
25,001 – 35,000
35,001 & above
5. Educational Background ( Parents)
High School
Intermediate
Graduate
Post Graduate
If Other
Specify
Section B: About mobile phones
6) Which mobile phone you are using.
A) Nokia B) Samsung C) Sony Ericson D) LG
E) Motorola F) iPhone G) Blackberry H) Others
Specify
7) Please write the model of your phone
(example: Nokia 1100,
Ericson k800i, etc.)
8) How long you are using the mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years
9) What are the reasons for using the above mentioned
model.
A) WAP
B) Just to talk on it
C) Use GPRS function
D) Receive Email & SMS
E) Down Load Files
F) Others (Specify
10) How often do you change your mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years
11) What phone Accessories do you have?
A) Handsfree B) Bloothooth Head Set C) USB Data Cable D) Memory Card (SD Card) E) Others(Specify
12) Latest Mobile facilities which you are aware of:-
(Can tick multiple boxes of the facilities you know.)
A) GPRS B) 3G C) MMS D) BLOOTOOTH E) INFRARED F) VIDEO CALL G) OTHER FACILITIES (Specify)
13) What is your favourite brand in Mobiles?
(Please choose your 3 favorite brands in order of preference from the brands
in the table below. 1-most favorite,
3-least favorite.)
1 2 3
A) Nokia B) Samsung
C) Sony Ericson D) LG E) Motorola G) Blackberry H) Others
Specify the brand.
14) Why you like the brands you chose above?(Please indicate
the important of below factors when you choose the brands. 1-very important, 2-
somewhat important, 3-neither important nor unimportant, 4-less important, 5-
unimportant.)
1 2 3 4 5
A) Advertisement B) Appearance C) Price D) Functions
E) Quality
F) Brand Image G) Service
H) Recommended by friends I) Others
Specify.
15) Do you prefer phones to be
Slim or medium or thick
Light or medium or heavy
Small or medium or large
16) What would you be willing to pay for a mobile phone
Less than 10,000
10,001 to 20,000
20,001 to 40,000
Any amount( Specify
17) Where did you often see the mobile advertisement?
A) TV B) News Paper
C) Magazine D) Online E) Outdoor F) Radio G) Leaflets H) Others (specify
18) Consider the TV advertisement you like – what brand
is it promoting
A) Nokia B) Samsung C) Sony Ericson D) LG E) Motorola F) iPhone G) Blackberry H) Others
Specify
19) Which of the following would impress you the most?
(Please indicate the important of below factors when you choose the brands.
1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less
important, 5- unimportant.)
1 2 3 4 5
A. Slogan B. Picture C. Color D. Story E. Spokesperson
F. Music G. Others
H. Recommended by
Friends I. Others (Specify)