1CONFIDENTIAL

Sony Ericsson Q1 2011 Business UpdateApril 19, 2011

2CONFIDENTIAL

Executive Management Team

Kristian TearEVP & Head of Sales and

Marketing

Kristian TearEVP & Head of Sales and

Marketing Bert Nordberg

President & CEOBert Nordberg

President & CEOWilliam Glaser, Jr

CFOWilliam Glaser, Jr

CFORikko Sakaguchi

EVP & Chief Creation Officer

Rikko SakaguchiEVP & Chief Creation

Officer

3CONFIDENTIAL

Safe Harbour Statement

4CONFIDENTIAL

Bert NordbergPresident & CEO

5CONFIDENTIAL

Q1 2011 Highlights

Shipped phones

Generated in sales

Average selling price

Gross margin of

Income before taxes

Operational challenges due to

6CONFIDENTIAL

7CONFIDENTIAL

Market Volume Growth

* Million units

140 170

290

387 407500

620

780

980

1,200

1,400

2003 2004 2005 2006 2007 2008 2009 2010 2011 E

Feature

Smartphone

Modest growth

Strong growth

8CONFIDENTIAL

A strategic quarter for the Xperia™ portfolio Smartphones

9CONFIDENTIAL

The New generation Xperia™ 1st on Android Gingerbread

10CONFIDENTIAL

New generation Xperia™ successfully introduced

11CONFIDENTIAL

12CONFIDENTIAL

Xperia™ PLAY 1st PlayStation certified smartphone

13CONFIDENTIAL

Focus on North America

14CONFIDENTIAL

Sony Ericsson 2011 priorities

15CONFIDENTIALCONFIDENTIAL

Chief Financial OfficerWilliam Glaser, Jr

16CONFIDENTIAL

Q1 2011 Financial Highlights

17CONFIDENTIAL

Q1 2011 Financial Results

Average selling price (EUR)Average selling price (EUR)

Sales (EUR m.)Sales (EUR m.)

Gross margin (%)Gross margin (%)

Operating income (EUR m.) Operating income (EUR m.)

Operating margin (%)Operating margin (%)

Restructuring charges (EUR m.)Restructuring charges (EUR m.)

Operating income excl. restructuring charges (EUR m.)Operating income excl. restructuring charges (EUR m.)

Operating margin excl. restructuring charges (%)Operating margin excl. restructuring charges (%)

Income before taxes (IBT) (EUR m.)Income before taxes (IBT) (EUR m.)

IBT excl. restructuring charges (EUR m.)IBT excl. restructuring charges (EUR m.)

Net income (EUR m.)Net income (EUR m.)

11.211.2

136136

1,5281,528

30%30%

3939

3%3%

-3-3

4343

3%3%

3535

3939

88

20102010

Number of units shipped (million)

Q4Q4

8.18.1141141

1,1451,14533%33%19192%2%--

19192%2%151515151111

20112011Q1Q1

10.510.5

134134

1,4051,405

31%31%

2020

1%1%

-3-3

2323

2%2%

1818

2121

2121

20102010

Q1Q1

18CONFIDENTIAL

Kristian TearEVP & Head of Sales and

Marketing

Kristian TearEVP & Head of Sales and

MarketingBert Nordberg

President & CEOBert Nordberg

President & CEOWilliam Glaser Jnr

CFOWilliam Glaser Jnr

CFORikko Sakaguchi

EVP & Chief Creation Officer

Rikko SakaguchiEVP & Chief Creation

Officer

19CONFIDENTIAL

Making people smile