7/28/2019 Sony and Apple MOT

1/16

MOT Bite Upbringing Success

APPLE

7/28/2019 Sony and Apple MOT

2/16

iBelieve

A tech company should be run by engineers, not managers

Build a culture of respect between managers and employees

Give employees the freedom to own and improve the products

Challenge your employees to grow.

7/28/2019 Sony and Apple MOT

3/16

Break-through

Deadlines are crucial

Don't play the "feature game" with your competition

Hire people who are insanely passionate about your product

It's important to emphasize work/life balance

You should maintain that startup culture, even when you're a bigcompany

7/28/2019 Sony and Apple MOT

4/16

Apple product life cycle

Incremental innovation

Products updates

7/28/2019 Sony and Apple MOT

5/16

7/28/2019 Sony and Apple MOT

6/16

MOT For Future to Make Believe

7/28/2019 Sony and Apple MOT

7/16

Key Initiatives to Transform Electronics Business

Strengthening core businesses: Digital Imaging / Game / Mobile

Expanding business in emerging markets

Turning around the television business

Creating new businesses & accelerating innovation

Realigning the business portfolio and optimizing resources

7/28/2019 Sony and Apple MOT

8/16

LensImagesensors

Signalprocessing

technologySony-onlytechnology

NEX-7

77

Broadcast and

Professional-use(Professional-use cameras, etc.)

Core Businesses: 1. Digital Imaging

Consumer-use

(Digital still cameras / Digital video cameras /

Interchangeable lens digital cameras, etc)

7/28/2019 Sony and Apple MOT

9/16

Core Businesses: 2. Game

PS3/PS Vita and peripheral businesses generating steady profi

Strengthen & expand network services business

PlayStationNetwork:

PlayStationPlus:

PlayStationSuite:

Growfull-titlegamedownloads

Enhancesubscriptionservice

Increasecasualgamecontent&compatibledevices

7/28/2019 Sony and Apple MOT

10/16

CoreBusinesses:3.Mobile

SonyConvergence

Sony-onlyTechnology EntertainDigitalImaging&Game

Technology&Know-How

7/28/2019 Sony and Apple MOT

11/16

Differentiation through Sony-unique technologies

LCDT

V

EvolutionHigh

resolution&highsoundquality

Addressing &regionalneeds N

ext-GenDisplayOLED

CrystalLEDDisplay:Outstanding

resolutionsuited forlarge-sizedscreens

SonyConvergenceMobile&

Connectiv

Simplifiedconnectio

operationEnhancednetworkservices

7/28/2019 Sony and Apple MOT

12/16

GrowthinEmergingMarkets

Deploy total Sony Group-wide operational strengths in emerging m

India:

No.1consumerAV/ITsharemadepossible

throughstablesupplychainmanagement

Brand enhanceme

Entertainm

SonyPicturesTelevisionoperviewedtelevisionchannels,incl

watchedgeneralentertainmentch

leadingindustry

270storesnationwide(SonyCenters,etc.)

Leading the industry through high-qualitycontent creation

PromotingHD/3D

contentproductionthroughtheMedia

TechnologyCenterinMumbai

Strong consumer product sales & operations

7/28/2019 Sony and Apple MOT

13/16

Creating new businesses & accelerating innovatio

Medical peripherals:

FY14 sales target: 50 billion yen

Current

Businesses

Medical Equipment

B2B Business

Life Sciences

Businesses

Printer

Grow medical equipment business (endoscopes, By leveraging image sensor, lens, image processing and other So

Enter medical diagnostics business- Acquired iCyt, maker of cellular analysis equipment

- Acquired Micronics, maker of medical and diagnostics equipm

R li i h b i f li

7/28/2019 Sony and Apple MOT

14/16

Realigning the business portfolio

Invest in core and new businesses through stringent selection a

Invest in core and new businesses

Core Businesses- Digital Imaging

- Game

- Mobile

New Businesses- Medical

Realignment in other bu

Small & mid-sized LCD- Business spun off into JV

Chemical products busin

- Business transfer negotia

E-vehicle batteries & enstorage

- Exploring alliances

Others

7/28/2019 Sony and Apple MOT

15/16

Management Structure to Execute Key Initiatives

OneSony

Onemanagement

7/28/2019 Sony and Apple MOT

16/16

S. Nemoto K. Suzuki Direct to CEO T. Suzuki

DigitalImagingSonyComputerEntertainment

HomeEntertainment&

Sound

SonyNetworkEntertainment

CFO:M.Kato

CSO:T.Saito

Technology:

ProductStra

ProfessionalSolutions

VAIO&MobileSonyMobile

Communications

NewManagementStructure

CEO:K.Hirai

Semiconductors DeviceSolu

Headquarters

GlobalSales&Marketing

CorporateR&D,SystemandSoftwareTechnology,AdvancedDeviceTechnology

UX/ProductStrategy/Creative

Manufacturing,Logistics,ProcurementandQuality