sometimesit takes a village: practical lessons for conducting communities
TRANSCRIPT
SOMETIMESIT TAKES A VILLAGEPRACTICAL LESSONS FOR CONDUCTING COMMUNITIES
Brought to you by:Ted Kendall
Keeping the Villagers HappyClient Engagement
Moderators and Community Managers
RecruitingPlatform Choices
Architecture & DesignThe Big WhenDrivers
Scary Speed
com mu ni ty/kə‘my� o� onitē/
noun
1. A group of people living in the same place or having a particular characteristic in common.
“Rhode Island’s Japanese community”Synonyms: group, body, set, circle, faction
2. A feeling of fellowship with others, as a result of sharing common attitudes, interests, or goals
“the sense of community that religion can provide”
44% using*
38% considering* 952%
terrified**
* According to GRIT, Techniques of the Future, 2014** This stat is completely made up for humor purposes
CLUES TO COMMUNITYCustomer respect/nurture Variety
Learning curve avoidance
Time
Small stuff
Iterative development
Ambiguous/changing objectives
How long? Outline steps to reach ultimate results
Steps to get results
Client d
eadlines
& mile
stones
Sam
ple
size impact
Incentive
budget
What exactly? Digital photo ethnography Ideation Discussions Bulletin Boards Phone groups/interviews
IdeaScape (Dub)Revelation
Constant ContactMailChimp
Emma
PLATFORM CHOICES
VisionCritical
Excel
20/20 ResearchFocus Forums
IdeaScape (Dub)
FacebookLinkedInPinterestInstagram
Instant.lySurveyMonkeyFluidSurveysSurveyGizmo
RECRUITING
Some things to keep in mind: the similarities and differences of
recruiting for communities and other qual studies
TWEAKSInteraction/Engagement Invitation
Administrative Safeguards Competitor screening Recruiter
Understanding
COMMUNITY MANAGER:Incentive management
Technical supportLogistical support
MODERATOR:Moderating
Empathy
Incentive managementTechnical supportLogistical support
ModeratingEmpathy
EngagementCommunications
Rapport
40
It may take a village, but
with the right tools and accurate plans, communities don’t have
to be so frightening