somebiz conference mexico city
TRANSCRIPT
www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
Numbersthanks to Guillermo Perezbolde V
30,600,000
146,000enero 2010
1,825,000
julio 2010
http://www.slideshare.net/gpbolde/twitter-en-mxico-julio-2010
1,825,000
julio 2010
146,000enero 2010
300,000over
What are we going to talk about?
• Technology and Change• How to Use Social and Why• Measurement
Mobile industry grew at 17% pre year,
achieving more than 80% penetration by
early 2010
2012
#reynosafollow
“Just saw police officers telling a group of narcos about the positions of navy checkpoints”
1. CustomerParticipation
Offer customers the highest level of
engagement next to being there
2. MarketingResearch
3. Media/MarketingIntegration
4. Increase Value of CustomerSpend
Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website
5.NewsDistribution
6.EmployeePersonalBrands
Why is Organizational
Storytelling Important?
Thoughts• Use your assets• Embrace Technology• Ask the customer and then follow• Be proactive• Don’t fear less control
