some recent real estate branding+advertising work by gregory cullen
DESCRIPTION
A recent campaign for a real estate firm that listed a high end property in Manhattans Upper East Side. Material included a marketing brochure, print advertisements in New York and The Real Deal magazines and an animated Flash web banner.TRANSCRIPT
FIFTY EAST 89TH STREET PHC Unobstructed views of the Central Park, Southern City Skyline and peeks of the East River will take your breath away. Feel like you are floating above Manhattan from approximately 1,450 sf of wrap around terrace.
50 E89th Street PHC Campaign
PROPERTY SHOWSHEET8.5 x 11 inches, 4 panels
COVER
DescriptionThis piece was a tailor made marketing tool that I designed for BOND NY to help showcase and sell one of their premier property listings on the Upper East Side.
UNOBSTRUCTED VIEWS WILL TAKE YOUR BREATH AWAY
50 E89th Street PHC Campaign
PROPERTY SHOWSHEET8.5 x 11 inches, 4 panels
INSIDE LEFT PANEL
DescriptionThis piece was a tailor made marketing tool that I designed for BOND NY to help showcase and sell one of their premier property listings on the Upper East Side.
YUKYONG “KIANNA” CHOI , J .D .Licensed Associate Broker
M 917-797-9209, E [email protected]
FIFTY EAST 89TH STREET PHC | WEB ID: 318598Outside, the 1,450sf wraparound terrace offers sweeping views of Central Park and the Southern City Skyline. Inside, this 7 room, 3 bed, 3.5 bath duplex has it all when it comes to style, form, and function. Interior designed by John Barman, the main level’s quarter sawn white oak floors, macassar wall panel, and murano glass chandelier inspired by American glass sculptor Dale Chihuly, play dramatically off the views seen through floor-to-ceiling windows. The macassar wet bar and wood burning fireplace make the living/dining area ideal for entertaining. No expense has been spared in the custom designed Boffi open kitchen. Luxury appliances by Miele, Sub-Zero, and Gaggenau. The generous master suite on the lower level is the ultimate retreat with a private balcony, his and her walk-in closets, a home office with custom woodwork twin desks, automated shades and a marble en suite bath-room with a radiant heat floor and steam shower. The other 2 bedrooms feature en suite marble baths.
www.bondnewyork.com
50 E89th Street PHC Campaign
PROPERTY SHOWSHEET8.5 x 11 inches, 4 panels
INSIDE RIGHT PANEL
DescriptionThis piece was a tailor made marketing tool that I designed for BOND NY to help showcase and sell one of their premier property listings on the Upper East Side.
n Seven room, three-bedroom three and a half bath penthouse duplex
n 1450 square feet of wraparound terrace designed by Italian landscape artist Luciano Giubbilei outfitted with David Sutherland furniture imported from London, England
n John Barman interior-designed home n Ceiling heights of approximately 12 feetn Floor-to-ceiling windowsn Quarter sawn white oak floors in main leveln Wet bar has built-in Sub-Zero wine cooler
and beverage refrigerator
n Wood-burning fireplace with Macassar wood mantel in living room
n Murano glass chandelier inspired by Ameri-can glass sculptor Dale Chihuly in living room
n Custom Boffi open kitchen boasts Miele steam oven and double oven with a warming drawer, Gaggenau five burner range and deep fryer, and Sub-Zero refrigerator
n Centralized heating and air-conditioning and humidifier
n Motorized blinds in main level and master suite
n His and her separate walk-in closetsn En suite master bath with heated floors and
steam showern In unit a washer and dryern Sonos surround sound system and alarm
system with a central stationn Pet-friendly, full-service coop with round-
the-clock doormen and friendly staff n In building parking in fully covered driveway
PRICE
$14,000,000MAINTENANCE
$7,779PERCENT DEDUCTIBLE
51%
All information regarding real property, for sale, purchase, rental and/or financing is from sources deemed reliable. No warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rentals or other conditions, prior sale, lease or financing or withdrawal without notice. Note: All dimensions and square footage are approximate for the most exact dimensions and square footage please hire your own architect or engineer.
FIFTY EAST 89TH STREET PHC | WEB ID: 318598
www.bondnewyork.com
Equal Housing OpportunityLicensed real estate broker
FLOOR PLAN FOR IDENTIFICATION PURPOSES ONLY–NOT TO SCALE
MAIN LEVEL LOWER LEVEL
50 E89th Street PHC Campaign
PROPERTY SHOWSHEET8.5 x 11 inches, 4 panels
BACK COVER
DescriptionThis piece was a tailor made marketing tool that I designed for BOND NY to help showcase and sell one of their premier property listings on the Upper East Side.
www.bondnewyork.com
26 Bond Street #Townhouse in Noho | $10,000,000
240 Centre Street #5B in Soho | $2,500,000
171 West 71st Street | $1,795,000 140 West 23rd Street | $1,525,000 25 Sutton Place South | $1,295,000 101 West 12th Street | $1,250,000
475 W 22nd St, #1 in Chelsea | $2,400,000 20 Pine Street, #1813 in FiDi | $2,195,000
Web ID: 279010 | Approx. 7,363 sf | Development opportunity. Mixed-use townhouse plus air rights with six residential lofts and one commercial space. Listed by Lora Dettinger, (T) 212-792-9261, (E) [email protected] and Bill Bone, (T) 212-792-9256, (E) [email protected]
Web ID: 296144 | 1.5B/2B | Listed by Christina Visca (T) 917-806-6867, (E) [email protected]
Web ID: 311524 | 3B/3B | Listed by Kevin Ferrara (T) 646-415-4587, (E) [email protected]
Web ID: 305807 | 2B/2B | Listed by James S. Coleman, (T) 646-723-3067, (E) [email protected]
Web ID: 210308 | 1B/1.5B | Listed by James Massenburg, (T) 646-666-2249
Web ID: 278418 | 2B/2B | Listed by Jesse Buckler, (T) 917-373-7346
Web ID: 281523 | 2B/2B | Listed by Diane Resnick, (T) 917-991-8877
Web ID: 283760 | 1B/2B | Listed by Mark Ski, (T) 212-645-8800
All information regarding real property, for sale, purchase, rental and/or financing is from sources deemed reliable. No warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rentals or other conditions, prior sale, lease or financing or withdrawal without notice. Note: All dimensions and square footage are approximate for the most exact dimensions and square footage please hire your own architect or engineer.
Equal Housing OpportunityLicensed real estate broker
50 East 89th Street PHC at the Park Regis on Upper East Side | $14,000,000
Web ID: 318598 | Duplex | 7 rooms, 3 bed, 3.5 bath | Features: 1,450 sf terrace, 12 ft ceilings, WB fireplace, 24 hour doorman, parking Listed by Kianna Choi, (T) 212-792-9289, (E) [email protected]
50 E89th Street PHCCampaign
Advertisement (late April 2013):
DescriptionThis ad for BOND NY, taken out in New York, features the 50 E89th Street property as well as several others.
Web Banner Ad (Leaderboard)
Web Advertisement (running April–May 2013):
DescriptionThis web banner ad for BOND NY ran on the TRD.com web site and housed interactive links for three featured properies.