some of my best friends are robots

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some of my best friends are robots tara ‘missrogue’ hunt

Post on 17-Oct-2014

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This is the presentation I gave at nextMEDIA in Toronto on December 1, 2009. I wanted to convey the message that we need to bring more human into our use of the new tools that are built for humans.

TRANSCRIPT

Page 1: Some of my best friends are robots

some of my best friends are robots

tara ‘missrogue’ hunt

Page 2: Some of my best friends are robots

the singularity is upon us...

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tale #1: Rogers’ robot army

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composite: not an actual photograph

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http://twitter.com/missrogue/status/5624792674

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http://twitter.com/RogersMary/status/5628358318

“We’re not here to replace existing channelsof communications and customer care...

(which channels would those be?)...but to complement them.”

hmmmmm....

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“Tip for Rogers: instead of hiring ppl for Twitter, why not try hiring ppl to answer your phones?”

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“Thanks for the follow!I usually tweet about

social media and baking!You can find out more

about me on my website:http://bit.ly/doucheHave a great day!”

tale #2: automated human bots

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• follows the same number of people who follow him/her and is in the thousands

• follows you, then unfollows you if you don’t follow back right away

• if you DO follow back, sends a chirpy ‘thanks for the follow’ message instantly

• will stop #followfriday-ing people if you don’t reciprocate

• sends out ‘timed’ tweets - usually promotional in nature and spaced out rationally during the day

tell tale signs of an automated human bot

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http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html

tale #3: humans trained to be bots

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Wisdom includes:

• when and how to make “the exception to every rule”

• when and how to improvise

• knowing that real world problems are often ambiguous and ill-defined and the context is always changing

• knowing how to use moral skills in the pursuit of the right aims

• taking the time to get to know the people that you are serving, to try new things and occasionally fail and learn from those failures

• caring for people.

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smart, efficient & logic driven

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ambiguous, feeling & wise

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the new Turing test

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“any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robotic nature.”

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how to de-robotize (and join the human revolution)

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personal brand vs. personality!

http://www.flickr.com/photos/stewtopia/3355277605/#1

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get a personality

• dare to be imperfect

• admit your mistakes

• expose your quirks/passions

• have fun

• whenever you start to feel pidgeon-holed or stagnant, challenge yourself to try something new

• read, listen to and open your mind to people who think different than you

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The majority of successful people followed their passion, not a formula...

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message vs. purpose

#2

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message purpose

outgoing two-way

externalized internalized

crafted believed in

brand-centric intention-centric

pushed people are drawn to

creates noise creates connections

benefits oneself benefits the world

agreed upon/official discussed/changing

head gut

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consistency vs. compassion#3

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consistency may be efficient, but it doesn’t make the recipient feel like a special snowflake...

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consistent compassionate

scheduled follow-ups thinking of someone and dropping them a note

auto-responders making sure you are interacting with the people you follow

crafted messages/responses

sending personal notes to those you know...even if you

have to tell them you are really busy at the moment.

pre-scheduled posts post when you are inspired/have something to say

sending the same message to multiple people

responding to people individually

responding to absolutely everybody

responding when it is appropriate/real

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shortcuts vs. investments

#4

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why shortcuts don’t work:

• you rob yourself of the opportunity to learn

• short term thinking damages long term relationships (burns bridges)

• will lead to long term costs

• you miss out on connections

• you miss out on opportunities

• you miss the point

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quantity vs. quality

#5

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when you concentrate on numbers, you lower the potential of engagement...

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basic math50 good conversations

yield20 solid sales

(plus repeat/referral)

150000 spam messagesyield

11.25 sales*(low repeat/referral)

50 good conversationsyield

20 solid sales(plus repeat/referral)

*based on studies of average spam (porn aside) click-thru rate of 0.0075% - purchase may be lower

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more math

gained 100,00 extra followers@geoffliving (7,500 followers) posted this photo + tweeted it = 140 views =

1.86 click through rate

@kanter retweeted it = +120 views = 0.001 click through rate

(120,000 followers) - (relationships) < (7,500 followers) + (relationships)

http://www.flickr.com/photos/geoliv/4051935634/

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http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/

ACTION!

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the key lies in relationships...numbers don’t matter, engagement + impact does.

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real influencers use their powers for good not for personal glorification...

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joining the human revolution

1. personality instead of personal brands

2. purpose instead of messaging/mission statements

3. compassion and caring over consistency

4. long term investments instead of taking shortcuts

5. quality over quantity

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I lied.

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I’m partial to humans.

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without us being better humans, the future of technology scares me...

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and without us bringing humanity into business, we’ll create a miserable future...

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join the human revolution (for a better future)

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enlist!

Tara ‘missrogue’ [email protected]@missroguemontreal, quebec, canada514-679-2951

http://www.horsepigcow.com

About those fabulous images:from http://www.shutterstock.com unless indicated.

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Order Whuffietoday!

http://www.thewhuffiefactor.com

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licensing:

share/remix/spread ... but don’t forget to attribute.

http://slideshare.net/missrogue