SOME NOTES ON USER TESTING

Show Don’t Tell (or Sell)

Observe

Seek root understanding

http://www.oaklandish.org/

Test with Real Users, In Their Real Lives

Be systematic about how you gather feedback

Prototype to Understand

Prototype to Communicate

Prototype to Explore

Prototype to Understand• Understand the problem space• Empathy work• Expertise gaining

Prototype to Explore• Explore the design options• Test to learn and to decide Prototype to

Communicate• Communicate your idea• Use prototype as sales pitch centerpiece

http://www.flickr.com/photos/k3v1nm/3612007583/

#1. Jetblue (book next available flight)#2. Pee#3. Talk to a real person/clerk#4. Car rental/ Hotel Res / Business Meeting#5. Change diaper#6. No Reception#7. Eat Dinner#8. Pickup luggage

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Gone to the ATM

Happy customer back in line