Some DOs & DON’Ts to Help You Reach Your

Export Goals

Ready Steady Export!

1.DO your homework

Before starting to export to a new unknown market do your “homework” to identify possible obstacles and red-flags to avoid any regulatory and other issues.

DON’T make decisions based on assumptions

Don’t expect that your new export market will be the same as your home market or the neighbouring country’s market. Knowing local market specifics e.i. customer segments, distribution value chain etc. will help you to make a decision regarding the right way to enter the market.

Assumption is

the mother of

all f…-ups!

DO remember about product perception differences

Local consumers’ product perception can vary from country to country. If you want your product to sell well, the right product positioning is very important. Positioning can also differ from market to market as the target customers can vary.

DON’T limit your options

When considering potential business partners or clients in a new market do not limit your options choosing only the major players. Medium and small companies can also present an opportunity.

DON’T forget about cultural differences

Business culture can vary from country to country. Ignoring these differences can be an obstacle in your efficient communication with local business partners / clients and can reflect negatively on your product performance in a new market.

“Thanks” means “No” and deadlines are more as a

guideline and not firm dates in my culture…

Know your target country!

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