e Social Media for Financial Institutions: Educational Package – Part 2

SoMazi is one of the world’s leading strategic social media consultancies, specialising in amplification and monetisation of social engagement.

www.somazi.com

2 Social Media Fun Facts

Are you taking advantage of this?

2,040: The number of Twitter accounts from financial institutions. (Source: Visible Banking) 95: The number of Twitter accounts dedicated to social customer care. (Source: Visible Banking) 45%: The percentage of affluent investors who consider Facebook a source for investment and financial needs. (Source: Spectrem Group Research) 42%: The percentage of investors who would go to LinkedIn first when looking for financial information. (Source: Spectrem Group Research) 61%: The percentage of financial advisors using social media. (Source: Visible Banking) 70%: The percentage of customers who think online customer service will lead by 2022. (Source: Synthetix Survey 2013 ) 68%: The percentage of customers who search online to make decisions about goods and services related to money matters. (Source: Aviva)

3 Current Use of Social Media When searching online for banks, customers look for social media pages first

(Source: The Financial Brand)

Having a social media channel isn’t enough, it needs to be monitored. However, 46% of financial institutions have no social media monitoring software in place, whilst 36% of financial brands spend just 1-5 hours a week managing social media channels.

This represents a missed opportunity for financial

institutions to gain insights.

Did you know?

4 Sale Conversion Through Social Media

(Source: American Banker)

Customers who use social media to research a bank’s products are more likely to actually purchase a product or open an account than those who carry out research using other sources. Therefore, it is essential to have a prominent social media presence that can take advantage of this. This is where SoMazi can help – We can provide the strategy and tools

needed to utilise social media effectively.

Missed Opportunity

5 SoMazi At a Glance

•  In 2012, Forbes included Maz in its Global Top 50 list of Social Media Power Influencers.

•  In 2011, The Sunday Times listed Maz amongst its Global Top 50 Social Media People.

•  In 2010 Maz was asked to join a select research team at Oxford University’s Business School to address the subject of ‘Social Media and Innovation’.

•  He is a judge at the Shorty Awards alongside the likes of Steve Wozniak (“Woz”), Jimmy Wales of Wikipedia, and Craig Newmark, founder of Craigslist.

•  Maz is an advisory board member for the globally renowned “Social Media Week” and “Social Media World” events.

SoMazi was founded by social media specialist Maz Nadjm. His background in blue-chip multidisciplinary cross-channel social media amplification has seen him rise to become one of the world’s leading social media authorities.

SoMazi operates on a simple principle – any involvement in social media should drive financial gain

Contact Info:

18 Steynings Way London N12 7LN England

Maz Nadjm Mobile: 07960811351 Landline: 02035981294

Email: maz@somazi.com Website: www.somazi.com Twitter: @Somaziww

6 SoMazi