Swimwear & Jetset Hedonims

Inspired by // André Courreges / Paco Rabanne / Richard Avedon / Maserati Ghibli / Yves Saint Laurent / Halston / Helmut Newton / Björn Borg / Lauren Hutton / Pierre Cardin / Lamborghini Miura / David Bailey / Braniff Int. / Ursula Andress / Godard / Delon / Jane Birkin / Eero Saarinen / Pierre Koenig / Polaroids / Revox / Citroen SM / Phil Spector / Paul Rudolph / Velvet Underground / Joy Division / Robert Evans / Alain Renais / St.Tropez

Mirage is a reto-inspired fashion scrapbook informed by the worlds of jetset hedonism, old school attitude and a certain adolescent nervousness.

Independently founded by Purienne & Rocholl, it features a personal selection of young talent collec-tively creating a new wave of Bohemian Futurism.

© 2008-2010 Mirage International MediaKit

Mirage reflects and is drawn to the social doctrines and de-sign principles that define a liberated way of thinking and the exciting moods that result from this. The outlook of a Li-bertine. The sensibility of a Modernist.

A Scrapbook of thought and image defining the Mirage World through Rediscovered Archives, Sub-jects, Objects and Personalities. Photographic sto-ries, Essays and Interviews selected contributors contextualising a new perspective on the timeless world of personal style.

FormLimited Picture Book object, Annual, 400 Pages,

Content

Look&FeelMirage feels like it’s always existed. Lurking in the sub-conscious of the independent style jetset for decades.Inspired by a strange and almost unsettling longing for something never known or experienced. A collectable picturebook object with a timeless modern look.

© 2008-2010 Mirage International MediaKit

Mirage serves as a platform for Forgotten Uto-pias, Unsung Heroes and Cinematic Stagings.

Mirage readers are indifferent yet trendsetting, influ-ential and creative individuals who deny contrived protocol in favour of seeking unknown pleasures be-yond the predictable circle of trends and routine. Fa-cilitating the inspiration that sets in motion the waves of change.

Target group

PositioningBy positioning itself as ‚the‘ retro informed authority serving the Fashion and Design industries, Mirage is a desirable and relevant platform not only to retro inspi-red Fashion brands and trend-labels, but also related industries such as the Accessory (sunglasses, shoes, handbags), Beauty (hair- and skincare), Sportswear, Beverage and Travel industries.

© 2008-2010 Mirage International MediaKit

Mirage is a ‚directional publication‘ which evokes an emotional response. The ‚MirageWorld‘ as a counter-point to information driven reality. We reflect moods and future inspirations from aesthetically revolutionary eras such as the 60/70s rather than subscribing to the usual publishing protocal of the ‚new and the now‘.

Unique Selling Proposition DistributionMirageMagazine is produced in a limited number of 25 000 copies per issue, published annually and in-ternationally distributed to selected Concept Stores, Newsstands, Bookshops and American Apparel stores in all fashion capitals by CoMag UK subsidiary PML.

© 2008-2010 Mirage International MediaKit

20 Seconds of Mirage /A trendsetting limited object with an exclusive worldwide distribution combining 60ties/70ties jetset hedonism with 21century voyeurism +15 fashion stories by leading international new wave photographers and stylists. + Con -versations with „up and coming“ personalities from the worlds of Fashion, Art, Music and contemporary culture. + For a target group of informed and trendsetting individuals.

Keywords / Youth. Summer. Sun. Skin. Realism. Voyeurism. Rebellion. Nostalgia. Indifference.

Mirage No3 // On Sale Worldwide Febr. 2011

Advertising Rates1st Double Page Spread / 12000DPS Specified Position / 9000DPS Run of Paper / 8000Page facing Contents/MastHead / 8000Page Specified Position / 8000Page run of Paper / 6000Outside Back Cover / 160008-Page Campaign Showcase / 200006-Page Campaing Showcase / 160004-Page Campaing Showcase / 12000Gatefold – 4 Pages / 24000

Advertising // German & UK.Wolfram Werbung Peter Wolfram+49.89 9924 9399/0wolfram@wolframwerbung.com

Colour and Mono advertisements charged at same rate. All advertisement rates subject to VAT. Agency discount percentage 10% / Promotions requiring creative or production work payable in advance.

Mirage Magazine may reject an advertisement at its discretion. All advertisements must be recognisable with a trademark or the advertisers insignia. Mirage Magazine is not bound by any conditions appearing in advertisements. Advertising materials received by Mirage are presumed accurate and approved for print. Artwork must be accompanied by a match print. Mirage Magazine will not be held responsible for production errors. The advertising agency jointly and singularly assume the responsibility for payment and materials published in the Mirage Magazine at their discretion or on their behalf. All bookings must be accompanied by a written insertion order. Where space is booked but usable artwork does not reach the publisher by artwork deadline, space must be paid for in full.

Mirage Format /230 x 300 mm

Ad Deadline /31. Nov. 2010

Retail Price /16 E. £11. $18.

Mirage is printed and distributed worldwide byComag/PML in all fashion capitals.

© 2008-2010 Mirage International MediaKit

Purienne / Rocholl

Manifesto.

The content of suburban Attics and Basements. The back sections of the public Library and corner Videoshop. Rare discoveries at forgotten Thrift Stores. These confirmed our suspicions. Books with archived images of a Future Past. Blueprints for worlds that never took shape. Ide-ologies for life that wilted and died before it had time to grow. Architecture, Objects and Furni-ture as aesthetically pleasing as they are func-tional. Films projected straight from our minds. Fashion as worn by the girl of our dreams. Music perfectly enhancing this reality.

The Doors of Perception has been opened yet again by a new generation. As we reach into the past to handpick those elements we envi-sion so vividly as part of our imagined future.

We will no longer stand for the dull urgency on the now. We shall resurrect the future confused for the past. And we shall make it ours.