TELECOM DATA

Solving the GlobalMobility Issue with

Presented by Real Impact Analytics

As cities develop atbreakneck speed…

…urban mobility becomes asource of ever greaterchallenges.

These mobility challenges take many forms

Congestion Irrational infrastructure planning Lack of resilience

NEW PICTURE

Urban Planners face design challenges

1. Where do we build new roads?

2. Where do we increase road capacity?

3. What is the best location for new bus stations?

4. Where do we need traffic lights?

Traffic Managers face daily monitoring challenges

1. Which roads or areas face chronic congestion issues?

2. Which areas are congested right now?

3. How do we redirect traffic?

Politicians and policymakers face challengesmeasuring their impact

1. Huge investment from city authorities are rarely

evaluated for impact.

2. When they are made, impact evaluation studies are

rarely holistic.

Telecom data is one of the best options for urbanmobility analytics, given its unique features

• Real time

• Covers a large fraction of the population

• Recorded automatically at low extra cost

• Aggregated data without privacy infringement

Smart data analytics based on telecom data can givestakeholders precious insights….

§ Origin and destination of trips§ Travel time of these trips§ Chronically congested areas§ Bottlenecks

§ Peak hours§ Real time traffic

§ Impact of infrastructureconstruction

§ Impact of policies§ Impact of natural disasters,

strikes, etc.

Urban planners TrafficManagers Policymakers

…which they can turn into smart actions

§ Construction of newinfrastructure

§ Expansion of public transitnetwork

§ …

§ Real time redirection of traffic§ Management of traffic lights§ …

§ Better allocation of budget§ Justification of policies

toward electorate orfunders

Urban planners TrafficManagers Policymakers

Telecom data contains rich informationatalowercostthantraditional

datacollectiontechniques.

Based on aggregated datafrommillionsofsensors,Mobilitymodels

acrossentirecitiesorcountriescan be built.

Telecom data’spotentialforsolvingthemobilityissueisbothhugeand

broadlyunderexploited.

Conclusion

info@realimpactanalytics.com

@RIAnalytics

realimpactanalytics.com

@RealImpactAnalytics

Real Impact Analytics

Real Impact Analytics (RIA) taps into rich telecomdata to capture its value. The data is turned intoaction with big data apps that ease our clients’day-to-day work.

RIA provides guided and predictive analyticsthrough proprietary software. Five of the top tenglobal telecom operators trust us to enhancecustomer experience through Customer ValueManagement, and optimize daily operations withour Commercial Excellence apps.

To learn how Real Impact Analytics can create thesame value for you, visit realimpactanalytics.com.

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