solving social network fatigue with plone
DESCRIPTION
These are the slides for the "Solving social network fatigue with Plone" on the Plone conference 2010 by David Jonas. Video from the talk will eventually be available at http://ploneconf2010.blip.tv./TRANSCRIPT
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SOLVING SOCIAL NETWORK FATIGUEDavid Jonas
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We create online strategiesfor cultural institutions.
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Websites can no longer be seen as isolated islands.
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Websites can no longer be seen as isolated islands.
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193
1.439
2008
5.169
THE EFFORT
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644.857
150.296
570.728
770
THE PAYBACK
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THE SOCIAL NETWORK FATIGUE
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How to connect Plonewith social networks?
Thats our itch and we’re scratching it as hard as we can.
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The Share Button approach
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Does that alone solve our problem?
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The logical stepAutomatically republish the content
to the social networks.
Republish
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When?
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Republish
Plone content created
IActionSucceededEvent(Publish)
IObjectAddedEvent
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Where?
Republish
Plone content created
IActionSucceededEvent(Publish)
IObjectAddedEvent
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Republish
Plone content created
ATImage ATFileOthers
ATImageATImage
ContentLeadImage?
ATFolder
Description/Body text
Folder contents
Is video?
Imagetitle
descriptiontags
TitleShort link
public?
ATEvent
IActionSucceededEvent(Publish)
IObjectAddedEvent
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Automatic republishing
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Automatic republishing
Real social interactions
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What if we could do the opposite as well?
Remotecontent
Retrieve remote content from the social networks to your website.
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Automatic republishing
Real social interactions
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Automatic republishing
Real social interactions
Remote content
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2250
4500
6750
9000
Jan Fev Mar Apr May Jun Jul Aug Sep Oct Nov Dec
New online strategy
Website Visitors 2009