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©2011 PAX#© PAX#, SOLUTIONS AND PHILOSOPHY OF SERVICE Tourism as an Engine of Economic 1 Tourism as an Engine of Economic Development

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PAX#, SOLUTIONS AND PHILOSOPHY OF SERVICE Tourism as an Engine of Economic

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Tourism as an Engine of Economic Development

Tourism and LeisureTourism and Leisure

We develop our profession in the field of Tourism and Leisure, an activity thatcontributes decisively to the progress and growth of countries and regions.contributes decisively to the progress and growth of countries and regions.We have a vision and international experience, but we always give priority tothe particularities and specific aspects of the project and their localenvironment

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environment.

“PAX

#© “We believe in tourism as an engine of Local and Regional g f g

Development

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Tourism: Highlights of Local and Regional DevelopmentHistorically one of the main macroeconomic variables to measure the evolution of an economy or a sector was the calculation of Gross Domestic Product.This is to quantify the monetary value of the quantity of goods and services produced in a q y y q y g pterritory for a period of time.In simple terms, the GDP, will be determined by:

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From the point of view of Offer…

From the point of view of Demand…

PAX

GDP = ValueAdded

Quantity Consumed

Prices of Goods and Services *

Quantity of Productive Resources

Generation Unitary Products & Services

*

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Local & Regional Tourism Development PlansDevelopment Plans

Quality Management Systems Tourism Destinations & Sectors

Creation and Development of Tourism Products

Tourism Destinations & Sectors

Training and Business Support

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Business Support

PAX

M k t A l i dNew Technologies in Tourism M k i & P iMarket Analysis and

Feasibility StudiesMarketing & Promotion

Tourism & Leisure

Offer DemandTourism GDP = PRODUCTIVITY OF ESTABLISHMENTS * # AGENTS 

OR BUSINESSESTourism GDP = Consumption AVERAGE TICKET AMOUNT * #TOURISTS AND VISITORS

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Leisure(The concept of Systemic Competitiveness) (Concept of Tourist Satisfaction Integrated)

OR BUSINESSES #TOURISTS AND VISITORS

… el trayecto se construye con personas. personas que viajan. personas que tripulan, gobiernan, dirigen y conducen.personas que visitan y se hospedan. personas que disfrutan y trabajan. personas que generan turismo. personas quep q y p p q y j p q g p qacogen al turista. personas que gozan y se emocionan en destino. personas que recuerdan y transmiten. personas querecomiendan. personas que vuelven y se van. personas que se mueven como en el origen nómada. personas cuyomovimiento genera desarrollo económico. movimiento por y para las personas. turismo: un trayecto como motor dedesarrollo para el futuro sostenible de los territorios. personas que contribuyen al desarrollo. personas que viajan …

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BarcelonaSpain

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