solutions journalism with samantha mccann
DESCRIPTION
Slides from the presentation Samantha McCann of Solutions Journalism Network gave at the LION Publishers 2015 Summit in Chicago Oct. 1-3.TRANSCRIPT
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The Whole Story
solutionsjournalism.org
@soljourno
Solutions Journalism
October 3, 2015
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The Whole Story
To legitimize and spread the practice of solutions
journalism—rigorous reporting about responses to
social problems and their associated results
Our Mission
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A growing network
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Newsroom partnerships
Workshops, individual consultations, data support and
project funding (on a case-by-case basis)
Online learning platform
Comprehensive toolkit, best practices, case studies—all for
free
Community buildingPlatform for shared learning and collaboration
What We Do
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What is solutions journalism?
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Chicago and Fayetteville, North Carolina, have among
the highest crime rates in the U.S.
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A special series in the Chicago Tribune aims to “document
how gun violence shocks and destabilizes neighborhoods”
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“Fear is the norm,
unity the response.”
–Mike Adams
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Solutions journalism imposters
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Hero worship
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eHero Worship
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Silver bullet
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Favor for a Friend
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Think tank
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The Afterthought
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Instant Activist
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Chris P. Bacon
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It’s solutions journalism if it….
Features not just a person, but a response to a problem
and how it happened
Provides available evidence of results, looking at
effectiveness — not just intentions
Produces insights that can help others respond, too —
not just inspiration
Discusses limitations and avoids reading like a puff piece
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Why should I do solutions journalism?
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Journalism’s theory of change
Pointing out social problems
will spur reform
Journalists act as
whistleblowers and expose
wrongdoing
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“Publicity is justly commended as a remedy
for social and industrial diseases. Sunlight
is said to be the best of disinfectants;electric light the most efficient
policeman.” –SC Justice Louis Brandeis
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A 2008 Associated Press study of young adults
found widespread “news fatigue”
Associated Press, “A New Model For News: Studying the deep structure of young adult news consumption; June 2008
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“News fatigue brought many of the participants to a learned
helplessness response.”
“Over and over, the negativity of news added to the desire
to tune out.”
When people think something can be done about a problem(even something modest), they are more receptive and
attentive to the information
Findings:
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Seattle Times: Education Lab
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Preliminary findings suggest that “Ed Lab”
readers felt empowered and engaged
• Readers overwhelmingly felt there are effective ways to
address problems
• Majority said that stories changed the way they think about
the topic
• >50% singled out The Seattle Times as a source of new
information about educational approaches
• Content was consistently redistributed and/or shared by
professional stakeholder communities
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Ed Lab results supported by A/B testing
59%52%
47%
35%
22%
36%
28%22%
0%
10%
20%30%
40%
50%
60%
70%
“I felt inspired
and/or optimisticafter reading thearticle” *
Would read
more articlesfrom the samenewspaper **
Would get
involved inworking towarda solution **
Would share the
article **
Solutionsstory
Non-solutionsstory
* Agree or strongly agree** Somewhat likely or very likely
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Solutions journalism popular on social media
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Publishers say…
• “I was very skeptical when I first thought
about solutions journalism. I thought, isnt’
that what we do every day? We tell the
stories, we make the comments. But I’vedrank the Kool-Aid, I’ve really become a
believer. I’ve seen how it’s changed our
newsroom’s approach to things. We couldn’t
be more pleased with the results.”
–Frank Blethen, Seattle Times
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Publishers say…
• “Everybody knows that we have a crime
problem here, so we don’t just want to do
the same-old, same-old series…We do not
have a staff of 600 in the newsroom, we’vegot a staff of 60 in the newsroom. Great
staff, but you really have to focus your
resources…there’s not a bigger issue in this
community, so it’s perfect for the Observer
to get behind.” –Charles Broadwell, FO
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Why should I do solutions journalism?
It’s just good journalism
It engages the audience
It’s impactful
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Routinely ask sources:
is someone doing a better job with this?
Routinely ask themselves:
is there a possible solutions angle to this story?
Solutions journalism happens when reporters…
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Th Wh l S
Samantha McCann:
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Twitter: @soljourno
solutionsjournalism.org
@soljourno