2016The ImpacT of Image

20/20

S U N S TAT S • L E N S BA S I C S • S U N V I S I O N C E

SUNVISIONSeptember2015

COLE HAAN SITS AT THE TOP OF THE CRAFTSMANSHIP HIERARCHY

SUNLIGHT DELIGHT

F R O M T H E P U B L I S H E R S O F

S U N S TAT S • L E N S BA S I C S • S U N V I S I O N C E

SUNVISIONJuly2015

MAKE SUNWEAR EVERYONE’S DESIRED DESTINATION

SUNSEEKER’S PARADISE

F R O M T H E P U B L I S H E R S O F

S U N S TAT S • L E N S BA S I C S • S U N V I S I O N C E

SUNVISIONMay2015

TAKE A CHANCE. SUNWEAR IS YOUR OPTI-HOT-SPOT.

DRAMATICSUNRISE

F R O M T H E P U B L I S H E R S O F

S U N S TAT S • L E N S BA S I C S • S U N V I S I O N C E

SUNVISIONMarch2015

DAYTIME. NIGHTTIME. SUNTIME. THIS IS WEAR YOU WANT TO BEBE. YOU WANT TO BEBE.

SUNsationalF R O M T H E P U B L I S H E R S O F

F R O M T H E P U B L I S H E R S O F

®

Products for easing digital eye strain and blocking ‘bad’ blue light

Including a comprehensive

guide to blue light filtering products

SOLUTIONS FOR DIGIT-EYEZED LIVING

MILLENNIALINFLUENCEOctober 2015

F R O M T H E P U B L I S H E R S O F

SHOWN FRAME: VALIANT BLU

F R O M T H E P U B L I S H E R S O F

20/20 s̒

Luxottica’s Disney Royalty

Creative Class >4Sunday at the

Races >18

AccessoryUltimateThe

EYEWEAR AND SUNWEAR MAKE THE CASE FOR BEING THE PERFECT

WARDROBING ESSENTIAL

SUPPLEMENT TO PERIODICALS PUBLICATION

2016 SupplemenTS & SpecIal adverTISIng packageS

ISSUEBONUS

DISTRIBUTIONTHE YEAR IN EYEWEAR

SPECIAL ADVERTISING

OPPORTUNITIES LENS & TECHNOLOGY FEATURES

AD SPACE CLOSE

ADVERTISINGMATERIALS

DUEJAN OPTI MUNICH

JANUARY 15 - 17 Eyewear Branding (with a special Readership tie-in to EyeVote) What’s Trending in Branded Eyewear and Independent Eyewear Declaring a year long celebration of Independent Eyewear and Independent Sunwear Focus

New Refraction Technologies A look at how newly emerging refraction technologies are changing the patient experience and creating new challenges and opportunities for eyecare professionals.

DEC 3 DEC 9

FEB MIDO FEB. 27 - 29

SECO FEB. 24 - 28

Women’s Eyewear: She’s NOW and…She’s Tomorrow What’s Trending in Women’s Eyewear for ALL Generations Independent Eyewear from a Woman’s POV

Making Great Frame/Lens Matches By having frames available for all types of prescriptions you can avoid unnecessary issues with your patients and lab. Learn how to avoid this problem. Tech Explorer - L&T’s Tech Explorer focuses on the latest spectacle lens technologies and advises ECPs on how to dispense these advanced products to their patients.

JAN 5 JAN 11

MAR VISION EXPO EAST

APRIL 15 - 17

The TECH Issue: Seeing Now and in the Future Previewing the latest Eyewear and Sunwear Tech Independent Eyewear for the TOTAL Eyewear Package (Frames&Lenses)

Alleviating Digital Eyestrain Digital eyestrain has become a pervasive problem as more people use digital devices for extended periods of time. Learn about the lenses and treatments that can minimize its effects. Artist of the Lens - Profiles of the designers, researchers & manufacturers of spectacle lenses & lens products.

FEB 3 FEB 9

MAR 15 VISION EXPO EAST

APRIL 15 - 17

What’s BRAND New Special Feature: Eyewear’s Hottest frame designers

Scouting Report - Exclusive preview of new lens and technology products at Expo East FEB 24 MAR 1

APR VISION EXPO EAST

APRIL 15 - 17

20/20 The Show Goes ON: The Latest in Eyewear and Sunwear Trends Selling Sunwear and Rx Sun in Optical Independent Eyewear Galore @ The Galleria

Lenses for Millennials Benchmarking Value in the Age of Online Eyewear: Going Beyond Rx Fulfillment As online prescription eyewear continues to enjoy increasing public acceptance, new benchmarks are needed for determining eyewear value.

MAR 9 MAR 15

MAY Anatomy of a Frame The Return of Rimless The Impending Trending of…Minimal!

Annual Lens Survey Independent optical retailers report on their spectacle lens sales and their product preferences. Artist of the Lens - Profiles of the designers, researchers & manufacturers of spectacle lenses & lens products.

APR 6 APR 12

JUN AOA

JUNE 29 - JULY 3

Sport Eyewear: Optical’s Biggest MISSED Opportunity: Fighting the Specialty/Sport Store with an Opti-Insider Advantage What’s Trending in Sport Eyewear in Optical The Enduring Independence of Sport Eyewear

Digital Solutions for Common Aberrations Understanding lower order aberrations can take some of the mystery from how newer technology gives better vision. Tech Explorer - L&T’s Tech Explorer focuses on the latest spectacle lens technologies and advises ECPs on how to dispense these advanced products to their patients.

MAY 4 MAY 10

JUL GenEYE: A fresh Look at Eyewear for Millennials AND ALL Generations Coping with the Complex Trends of GenEYE Eyewear GenEYE: We Want Online Eyewear and We Want it NOW

The Aging Eye - Baby Boomers, Eye Health, Low Vision Solutions Low Vision - A Growing Opportunity

JUN 1 JUN 7

AUG Children’s Eyewear Eyewear’s Greatest Evolution: Kids Eyewear Kids and Independent Eyewear All Our Children from Infants to T’weeners

It’s All About That Base (Curve) Understand the optics for choosing the best base curve. Learn how lens design, frame curve and Rx affect base curve selection. Tech Explorer - L&T’s Tech Explorer focuses on the latest spectacle lens technologies and advises ECPs on how to dispense these advanced products to their patients.

JUN 30 JUL 12

SEP VISION EXPO WEST

SEPTEMBER 15 - 17

The Sunwear Issue A First Look at Eyewear Trends for 2017 Trending Forecast: Sunwear for 2017

Lab Watch Survey Independent optical retailers evaluate the products and services they obtain from wholesale labs Quick-Screening to Avoid Lab Ordering Errors Screening every order before it is sent to the lab will result in faster turn-around time, increased efficiency and happier outcomes. Artist of the Lens - Profiles of the designers, researchers & manufacturers of spectacle lenses & lens products.

AUG 3 AUG 9

SEP 15 VISION EXPO WEST

SEPTEMBER 15 - 17

SILMO SEPT 23-26

The Sellers Guide Selling the Top Categories in Eyewear Sunwear and Accessories Special Feature: Sport Eyewear takes an Independent Stand

Scouting Report - Exclusive preview of new lens and technology products at Expo West AUG 17 AUG 23

OCT AAO OCTOBER 15 - 18

Men’s Eyewear He’s a New Breed: Men’s Trends NO Designer Labels: Men and THEIR Independent Eyewear

New Trends in Rx Sun Tech Explorer - L&T’s Tech Explorer focuses on the latest spectacle lens technologies and advises ECPs on how to dispense these advanced products to their patients.

SEP 7 SEP 13

NOV Featuring the Best of the Independent Eyewear Players in Optical Framing the Heritage of Eyewear: The Independent Originators Understanding the Trends of Independent Eyewear

Digital Lenses: The Importance of Facial Inset and Outset Learn how to recognize facial inset and outset, how to predict it, and how to minimize it. Understand how to use an inclinometer to quickly and accurately identify a patient’s preferred head tilt. Artist of the Lens - Profiles of the designers, researchers & manufacturers of spectacle lenses & lens products..

OCT 5 OCT 11

DEC Boutique and High-End in Eyewear: A Galleria of New Stars Focus: How to Buy AND Sell High-End Trending with Boutique and Luxury Brands

Future Focus: Executives from spectacle lens companies offer their take on how lens technology is evolving The Science Behind Neuro-adaptation - How patients get used to a new Rx.

NOV 2 NOV 8

SUNVISION

SUNVISION

SUNVISION

SUNVISION

AccessoryUltimateThe

KidzBiz

Lens Market Focus

The Leader in Inf luencing Purchasing Decisions20/20 20/20 E D I TO R I A L C A L E N D A R 2016