solution to 5 email marketing problems
TRANSCRIPT
Solution to 5 Challenges of Email Marketing
Sharath Ghoshhttps://profiles.google.com/sg0708
72% of promotional emails get to the SPAM / JUNK folder38% of the emails are reported SPAM / JUNK by users just by looking at the sender
FROM is importantCompliance:• Community for advertising practice (CAP)• Advertising standard authority (ASA)• Advertising standards board of finance (ASBOF)• Data protection act
Clientmailbox
Company email
Corporate Filter
SPAMfolder
Corporate Filter
INBOX
Corporate Filter
Report SpamSolution
64% of the emails get deleted by the users by just having a look at the SUBJECT
Sub : 15% discount
Deletemail
Sub : Special offer
Deletemail
Sub : Christmas
offer
Deletemail
Sub : Happy Birthday
Deletemail
Sub : Regarding your business experience with us
Readmail
Sub : Business Proposal
Readmail
Sub : Company Brochure
Deletemail
Sub : Updates
Readmail
Sub : Company Newsletter 2011
Readmail
Solution
28% of the emails gets deleted by the users as they are not compatible, taking time to load or the view is not properly aligned
Solution• Pre headers• Alt Tags• Pre testing – check compatibility with yahoo, gmail,
aol, etc.
32% of the emails gets deleted by the users as they looks like bulk emails
46% of the emails gets deleted by the users as they are full of offers and promos
18% of the emails gets deleted by the users as they do not look interesting or professional
• Customized emails• Personal Communication• Don’t SELL just TELL• Hyperlink to landing page(for details)• Brochure enclosed
Solution
83% of the emails gets deleted by the users as they do not find anything interesting or huge number of offers or details and landing page is not tailor made
Hyperlink to an application or offer page or cartGive offers in the landing page and just a overview in the mailTrack clients response to the offer sentSend different offer on different product if he do not respond
Do not hyperlink to company websiteDo not sell or offer in details in the emailDo not send the client the same type of offer on the similar product if he does not take interest at the first time
Do’s Don’t’s
Thank You