H.TV Sales Guide

Solution Marketing GroupDisplay Marketing Team

HOSPITALITY TV

Outline

H.TV Line-up

Sales Point

1.

2.

Specification 3.

H.TV Line-up

LCD 4 Series

HD

LCD 5 Series

FHD

LED 4 Series

HD

LED 6 Series

FHD/120HzSmart TV3D (Except :NA)

LED 5 Series

FHD

Entry

Premium

Step-up

LCD LED

3 / 38

Highlights

World-class design & Advanced picture quality

◦ Sophisticated design and slimmest bezel

◦ Leading picture quality - Hyper Real Engine and advanced LED technologies

Before After

Easy management & minimum TCOfor Hospitality

◦ Multi Code Remote◦ Smart Widget Solution

◦ SIRCH Compatibility

◦ For Special Segment - PureCare Seamless Remote Pillow Speaker White Design

EnhancingGuest Experience

◦ USB 2.0 (Music/JPEG/ Movie)◦ Multimedia Connectivity (3 HDMI)

◦ Bathroom speaker output◦ Jack pack compatibility

◦ Auto Sensing Inputs

LCD LED

◦ Energy Efficiency

Features

Hospitality TV

USB Clone

RJ12 connection(SI)

Multi code Remote

Channel Re-mapping

Bathroom Speaker

USB Clone

RJP Compatibility

Power on Source/Channel Power on Source/Channel

Anti-theft Battery Cover

Music Mode

Non flammable cabinet

H.TV Advantages over C.TV

Consumer TV

5 / 38

Sales Point LED

Growing LED Market is LED by Samsung!

16% 43% 63% 74% 82%

LED TV is expected to reach more than 80% of the market by 2014, and Samsung LED TV is the doubtless leading brand of LED market

No.1 LED brandLED share of global TV shipment

BENEFIT

55.3%

No.1 Samsung LED TV enhances Hotel brand image Guest feels familiarity with TV sets and which makes comfortable hotel experience

6 / 38

Sales Point

LCD Market LeadershipSamsung LCD TV, as the industry leader offers more than expected features, delivering an immersive viewing experience in great picture quality

No. 1 LCD brandNo.1 CTV brand

[Source : D.Search ‘10.3Q Amount M/S]

[Source : D.Search ‘10.3Q Amount M/S]

24.8%

14.1%13.2%

* D/Search

24.9%

16.1%

11.1%

* D/Search

No.1 Samsung LCD TV enhances Hotel brand image Guest feels familiarity with TV sets and which makes comfortable hotel experience

BENEFIT

LCD

7 / 38

Sales Point LED

Energy EfficiencySamsung energy saving technology cuts down power consumption significantly

Minimize Total Cost of Ownership - Samsung energy saving solution allows hotel owner has the lowest electric bill

BENEFIT

RegionX

LCDSamsung

LCDSamsung

LED

America

*32 inch LD310

HD467 D5500

Energy Star

Energy Star 4.1

Energy Star 5.0

Energy Star 5.0

Max Power Consump-tion(W/H)

150 110 80

LCD

$

year1 2 3 4 5

0

10000

20000

30000

40000

50000

60000

70000 68328

50107

36442

X LCD

Samsung LCD

Samsung LED

Samsung LED D5500 saves $32,000

more than X LCD TV!!

※ 300 rooms, 8 hrs/day, 365 days/year, 5 years, 10.40 cent/kW

8 / 38

SLIM & LIGHT ONE DESIGN

Sales Point LED

Design - LED

• Depth differs by model

SamsungLED TV

78.8 mm 29.9 mm

SamsungLED TV

ConventionalLCD TV

EU D6500

Enhancing guest experience as well as hotel brand image - Slim and light LED TV will be harmonized with room décor - Narrow bezel gives immersive viewing experience to guests

BENEFIT

9 / 38

Sales Point

Design - LCD

Enhancing guest experience as well as hotel brand image - Outstanding TV Design will become focal point of guest rooms

BENEFIT

4 Series D580

Samsung LCD TV has unique and sophisticated design with High glossy bezel

LCD

10 / 38

Sales Point

Picture Quality - LED

Advanced LED backlight technology allows superior picture quality Deeper, brighter, clear picture gives enjoyable experience to guests

BENEFIT

LED

ors

Conventional LCD TV

Samsung LED TV

11 / 38

Sales Point

Picture Quality

ContrastBefore After

Blacker than Black

MotionBefore After

Clear & Smooth Motion Quick response time

Color Before

Vibrant Color Wider color enhancement

After

Competi-tion

Sam-sung

Dark scenes with no color

Color ‘widened’ for richer

presentation even in darker scenes

Bright

Dark

B

R

Y

G

M

C

6 colors balanced & diverse

HyperReal Engine (Above 5 Series) enhances the picture for the most true-to-life FHD imagesWith Digital noise filter, Samsung TV offers enhanced picture quality of the poor broadcasts in parts of world Wide Color Enhancer Plus deliver rich and diverse colors

BENEFIT

LCD LED

12 / 38

Sales Point LED

Smart Widget SolutionSpecialized solution for hospitality providing TV channel and customized contents thru both RF and IP network

TerrestrialSatellite

RF ca-ble

Hotel Ser-vice

SMART HUB

IP ( Internet Protocol ) Hotel Customized Menu

HotelInformation

Hotel Info

Welcome message

RestaurantInformation

SPAInformation

Room ServiceInformation

Hotel Service

Weather

Traffic Info

Shopping

Calendar

Local Info

Advertisement

Others

Event

Express Check-out

Map

TV Channel : legacy RF Infra

Retail SMART HUB Widget Application

(ex. : Twitter, Facebook, YouTube, etc.)13 / 38

Sales Point LED

Smart Widget SolutionEvery part of solution is well organized to support hotel’s widget service

Hotel PMSServer

Hotel MWServer

Hotel CMSServer

Samsung

Protocol

Download Widgets

CMS Tool

Hotel

Samsung Protocol - Simple Protocol receiving PMS Data - Welcome Message, Check-In/Check-Out, etc

CMS ToolTool for customizing hotel widget contents and templates

* PMS : Property Management Server* MW Server : Middleware Server

CMS (Content Management Solution) - Containing hotel’s own contents

CMS Solution

SAMSUNGHUB Site

Samsung Hub SiteContaining global & local applica-tions

14 / 38

Sales Point LED

Smart Widget Solution

Minimizing TCO & Easy Management - No Set-top-box, Cabling, Installation cost ($400 per room) - No SI dependant - Easy management CMS tool - Customized contents available

Enhancing Guest Experience - Convenience trip with useful information such as hotel service, tour reservation, weather - Exciting entertainment with smart hub contents such as SNS, media, game apps

BENEFIT

Samsung Competitors

Smart Wid-get

Pro:Centric

Solu-tion

Easy AccessTemplates ed-

itable by all hote-lier

NeedDevelopment

by each SI

Con-tents

Full contentsavailable from

Samsung Smart Hub

Limited con-tents provide

by SI

SOLUTION COMPARISON

15 / 38

Sales Point LED

Sound Bar Compatibility(HW-550)

EU, America Only

Elevating hotel brand image - Premium LED 6 series and sound bar gives luxurious image and unique impression to whom seek premium for their property

Enhancing guest experience - 3D sound technology gives immersive entertaining experience to guest - HDMI-CEC allows guest to control TV and sound bar with a single remote

BENEFIT

Thru HDMI-CEC, wall-mountable sound bar become a perfect complement to TV set

16 / 38

Sales Point LED

3D

Except America

Sam-sung

Competitors

EU D6500 (X)(P)HFL9582

A

Inch 32/40/46No 3D Line-up

58

LINE-UP COMPARISON

Samsung’s leading 3D technology gives guest immersive 3D experience

Elevating hotel brand image - Innovative tech and various line-up of 3DTV will enhance superior hotel brand image

Enhancing guest experience - Exciting full HD 3D entertainment gives unforgettable experience to guest

BENEFIT

17 / 38

Sales Point

SIRCH(Samsung Interactive Remote Control for Hospitality)Provide the easiest way to manage several hundreds of TVs directly at the head-end such as Channel management(mapping, editing), Firmware update, Cloning

“Visiting every room to adjust TV set-tings takes lots of time and labor”

“Just one click and update all room TVs”

America, EU,MEA Only

AS-IS TO-BE

LCD LED

18 / 38

Manual (X) FMA-LG101

SIRCH

Labor Cost $20x 2 times/year x 300rooms

x 5 years

$20 x once

(to install card in set)

X 300 rooms

Device Price $1,999 $4,300

Card Slot Price

$39x 300 rooms

Total Cost $60,000 $ 19,699 $4,300

SIRCH’s Sav-ing Value

over other op-

tions

$55,700 !! $15,399 !!

*Remark $20 Labor Cost to visit each room Hotel has 300 rooms 5 years period

SIRCH(Samsung Interactive Remote Control for Hospitality)

Sales Point

Minimizing TCO

– Saving Time and Money

- Saving labor cost to regular TV management

- Minimize cost of device

BENEFITCOST EFFICIENCY

OVER ALTERNATIVES

Single SIRCH device Central device+ Card Slot (per TV set)

Samsung X

….

vs.

America, EU,MEA Only LCD LED

19 / 38

AS-IS TO-BE

Sales Point

DVB-T DVB-SDVB-T DVB-S

Head end Head end

Enable to deliver local and international HD satellite/Terrestrial channel directly to the TV

“No need to install Head-end systems”

DVB-S2/T2

“Hotel needs to procure head-end to deliver Satellite/Terrestrial broadcasting”

Samsung TV exclusive!

20 / 38

EU Only D467 D5000 D5500 D6500/S2 EU Only D580/T2

Sales Point

DVB-S2/T2

Samsung Competitors

D467 D580(X)LH200

H(P)HFL4372

D

System(Tuner)

DVB-T/C/S2 DVB-T2/C DVB-T/C DVB-T/C

D5000 D5500(P)HFL7382

A

System(Tuner)

DVB-T/C/S2 DVB-T/C/S2 DVB-T/C

SPEC COMPARISON

BENEFIT

Enjoying variable range of TV channels of HD satellite and Terrestrial

To GuestTo Manager

Decrease TCO - Saving the cost of head-end devices for satellite/Terrestrial channel

$50,000 SAVE!!($1,000/channel X 50 channels/headend)

EU Only D467 D5000 D5500 D6500/S2 EU Only D580/T2

21 / 38

AS-IS TO-BE

Sales Point

My Channel

EU Only

My Channel enables you to deliver region- and genre-specific content to all of your guests.

[Basic Channel List]

[My Channel List]

“Hundreds of unorganized channels are listed”

“Selected Channels by country and genre are listed”

LCD LED

22 / 38

BENEFIT

Sales Point

My Channel

Samsung Competitors

D460(X)LH250

C(P)HFL323

2D

l X X

D467(X)LH200

H(P)HFL437

2D

l X l*Theme TV

D5000D5500

(P)HFL7382A

l X

SPEC COMPARISON

Enabling Quick search through hundreds of channels to find their favorite programs

To Guest

To Manager

Providing a streamlined way to manage all of the channels and programming

LCD LED

23 / 38

EU Only

AS-IS TO-BE

Sales Point

b-LAN Embedded

ATV/VSB/QAM Signal

MTI ProtocolData(RJ12)

ATV/DTV +MTI Data

Hotel TV MTI Box Hotel HeadEnd Hotel HeadEnd

Built-in STB module

America Only D468/568

Minimizing TCO - Save STB module, cabling, installation cost ($400 per room)

Enhancing guest experience - Simple TV set display w/o external STB and cable gives clean look to room guest

BENEFIT

24 / 38

Remote Jack Pack(RJP) compatible

Sales Point

Allow guests to connect and play various electronic devices on TV via Jack Pack

Region Samsung Competitors

EU

D460(X)LH250

C(P)HFL3232

D

l l X

D5000D5500

(P)HFL7382A

l X

Amer-ica

D467D567

(X)LD310H

(P)HFL4462 HFL4482

l l X

SPEC COMPARISON

Enhancing guest experience - Convenient and streamlined way to simultaneously connect devices to TV - RJP detects the connection interface and then automatically converts it to an optimized source

BENEFIT

LCD LED

25 / 38

Variable Speaker Out

Sales Point

External speaker-out port allows to connect the sound to other parts of the room

Except America

Enhancing guest experience - Guest can enjoy listening to sound out of TV at the other part of the room - Speaker volume can be controlled separately to the TV volume

BENEFIT

Region Samsung Competitors

EU

D460(X)LH250

C(P)HFL323

2D

l l X

D5000D5500

(P)HFL7382A

l X

SPEC COMPARISON

LCD LED

26 / 38

SPEC COMPARISON

BENEFIT

Multi-code Remote

Sales Point

Region Samsung Competitors

EU

D5000D5500

(P)HFL7382A

l X

Amer-ica

D467D567

(X)LD310H(P)HFL4462 HFL4482

l X X

Up to 10 different TVs can be controlled individually in the same room

Support 10 different remote key codes

Enhancing guest experience in healthcare/ gym - Guest can enjoy watching TV without any annoying interference of other signal - Guest can use remote control to their own TV with no limitation

LCD LED

27 / 38

Multimedia Connectivity – Video

Sales Point

Samsung TV support almost all video codec such as AVI(DIVx), MPEG1/2/4, WMV, H264

SamsungCompetitor

Enhancing guest experience - Guests can enjoy their video contents without format limitation

BENEFIT

LCD LED

Video Codec File Extension

Divx 3.11/4.x/5.1/6.0 AVI/MKV/ASF/

XviD AVI/MKV/ASF/MP4/

H.264 BP/MP/HP AVI/MKV/ASF/MP4/3GPP

MPEG4 SP/ASP AVI/MKV/ASF/MP4/3GPP

Motion JPEG AVI/MKV/ASF

Window Media Video v9 WMV

MPEG 2 VRO/MPG/TS

MPEG 1 VRO/MPG

VC1 TS

RV 3.0/RV 4.0 RMVB

28 / 38

Sales Point

Guest can easily enjoy movie, image and music in the USB by just plugging it to the TV.

Region Samsung Competitors

EU

D460 (X)LH250C (P)HFL3232

Music/JPEG/Movie Music/JPEG/Movie Music/JPEG

Amer-ica

D467D567

(X)LD310H(P)HFL4462

HFL4482

Music/JPEG/Movie Music/JPEG Music/JPEG

SPEC COMPARISON

Multimedia Connectivity – USB 2.0

LCD LED

29 / 38

For special Segment - Hospital

Sales Point

EU/America D463 has customized features for Hospital segment

[White Design] [PureCare Remote] [Pillow SPK compatible]

EU D463

Hospital SMPS

EU/America Only D463

White design gives clean and sanitary image to guest PureCare remote with wipeable surface is more hygienic Pillow Speaker gives better experience and convenience to patient

BENEFIT

America D463

30 / 38

2011 Line-Up(North America) LCD LED

Model D460D560

D463 D467D567

D468D568

D4003 D5500 D6000

Size Inches(F:FHD) 22F/26/3237F/40F/46F

26/32 26/3237F/40F/46F

3237F/40F

26/32 32F/40F 40F/46F/55F

Feature Smart TV l

WiFi Adaptor Support l

USB 2.0-Music/JPEG/Movie l (22’’:JPEG) l l l l l l

HospitalityFeature

RJ 12(Interactive) l l l l l l l

Smart Widget Solution l

Sound Bar Compatibility (HDMI-CEC)

l

Pro:Idiom l l l l l l

b-Lan l

Pillow Speaker/hospital SMPS l

SIRCH Compatibility l l l l l l l

RJP Compatibility l l l l l l l

Hotel Plug & Play / Logo Display l l l l l l l

USB Cloning l l l l l l l

Multi-code Remote l l l l l l l

Music Mode l l l l l l l

Connectivity HDMI 3(22” :1) 3 3 3 2 3 3

31 / 38

2011 Line-Up(Europe) LCD LED

Model D460 D463 D467 D580(UK)

D4003 D5000 D5500 D6500

Size Inches(F:FHD) 22F/26/32

22F/26/32

22F/26/32

37F/40F

32F/37F TBD 22F/27F 32F/40F/46F

32F/40F/46F

Feature 3D l

Wi-Fi Built-In l

USB 2.0-Music/JPEG/Movie l l l l l l l l

HospitalityFeature

RJ 12(Interactive) l l l l l l l l

DVB-S2/T2 Tuner DVB-S2 DVB-T2 DVB-S2 DVB-S2 DVB-S2

Smart TV/Smart Widget Solution l

Sound Bar Compatible(HDMI-CEC) l

PureCare Remote(Seamless RC) l

Clock/ Power Supply for SBB l

Variable Speaker Out l(22” X) l(22” X) l(22” X) l l

My Channel l l l l l l l l

SIRCH Compatibility l l l l l l l l

RJP Compatibility l(22” X) l(22” X) l(22” X) l TBD l l l

Hotel Plug & Play / Logo Display l l l l l l l l

USB Cloning l l l l l l l l

Multi-code Remote/Music Mode l l l l l l l l

Connectivity HDMI 3(22” :1) 3(22” :1) 3(22” :1) 3 1 1 3 3

32 / 38

2011 Line-Up(MEA) LCD LED

Model D467 D5000 D6000Size Inches(F:FHD) 26/32

37F/40F32F/40F/46F 55F

Feature 3D l

Smart TV l

Wi-Fi Adaptor Support l

USB 2.0-Music/JPEG/Movie l l l

HospitalityFeature

RJ 12(Interactive) l l l

Smart Widget Solution l

Clock l

Power Supply for SBB l

Variable Speaker Out l l

SIRCH Compatibility l l l

RJP Compatibility l l l

Hotel Plug & Play l l l

Logo/Welcome Message Display l l l

USB Cloning l l l

Multi-code Remote l l l

Music Mode l l l

Connectivity HDMI 3 3 3

33 / 38

2011 Line-Up(AU/NZ/SG)

LCD LED

Model D460 D560 D5000 D6000Size Inches(F:FHD) 26/32 37F/40F 32F/40F/46F 55F

Feature 3D l

Smart TV l

Wi-Fi Adaptor Support l

USB 2.0-Music/JPEG/Movie l l l l

HospitalityFeature

RJ 12(Interactive) l l l l

Smart Widget Solution l

Variable Speaker Out l l l

RJP Compatibility l l l l

Hotel Plug & Play l l l l

Logo/Welcome Message Display l l l l

USB Cloning l l l l

Multi-code Remote l l l l

Music Mode l l l l

Anti-Theft Battery Cover l l l l

Connectivity HDMI 3 3 3 3

34 / 38

2011 Line-Up(Asia)

LCD LED

Model D460 D560 D5000 D6000Size Inches(F:FHD) 26/32 37F/40F 32F/40F/46F 55F

Feature 3D l

Smart TV l

Wi-Fi Adaptor Support l

USB 2.0-Music/JPEG/Movie l l l l

HospitalityFeature

RJ 12(Interactive) l l l l

Smart Widget Solution l

Variable Speaker Out l l l

RJP Compatibility l l l l

Hotel Plug & Play l l l l

Logo/Welcome Message Display l l l l

USB Cloning l l l l

Multi-code Remote l l l l

Music Mode l l l l

Anti-Theft Battery Cover l l l l

Connectivity HDMI 3 3 3 3

35 / 38

2011 Line-Up(China)

LCD LED

Model D460 D560 D5000 D6000Size Inches(F:FHD) 32 37F/40F/46F 32F/40F/46F 55F

Feature 3D l

Smart TV l

Wi-Fi Adaptor Support l

USB 2.0-Music/JPEG/Movie l l l l

HospitalityFeature

RJ 12(Interactive) l l l l

Smart Widget Solution l

Variable Speaker Out l l l

RJP Compatibility l l l l

Hotel Plug & Play l l l l

Logo/Welcome Message Display l l l l

USB Cloning l l l l

Multi-code Remote l l l l

Music Mode l l l l

Anti-Theft Battery Cover l l l l

Connectivity HDMI 3 3 3 3

36 / 38

Thank you

Appendix 1 : Internal Media Player

38 / 38