you’re doing it right!platform strategies in action

Chuck Freedman @chuckstardirector of platform strategy, Mashery

Thursday, February 21, 13

@chuckstar quick bioled API dev at Y! maps

wrote book on it >>

launched a few more platforms

our strategy team sets up API companies for platform success

Thursday, February 21, 13

strategies in actionwhat I love to see in an API portalclear value proposition of APIs

showcasing apps

support hub

interactive documentation

samples, SDKs and materials

Thursday, February 21, 13

tell partner developers what their apps and users are getting from your API

Chuck Freedman @chuckstardirector of platform strategy, Mashery

Thursday, February 21, 13

SUCCESS

COMPANY URLRUNKEEPER DEVELOPER.RUNKEEPER.COM

INTRODUCE YOUR APIWHAT VALUE DOES IT BRING TO THE APP?

Thursday, February 21, 13

SUCCESS

COMPANY URLRUNKEEPER DEVELOPER.RUNKEEPER.COM

GIVE APP IDEASINSPIRE DEVELOPERS

Thursday, February 21, 13

SUCCESS

COMPANY URLYELLOW API YELLOWAPI.COM/GALLERY

SHOWCASE APPS!GREAT INCENTIVE TO PARTNERS

Thursday, February 21, 13

support your API as if your business depended on it

Chuck Freedman @chuckstardirector of platform strategy, Mashery

Thursday, February 21, 13

SUCCESS

COMPANY URLTWILIO TWILIO.COM/HELP

SUPPORT THE COMMUNITYTUTORIALS IGNITE DEVELOPMENT

Thursday, February 21, 13

SUCCESS

COMPANY URLSENDGRID SENDGRID.COM

SUPPORT THE COMMUNITYKNOWLEDGEBASE ARTICLES

Thursday, February 21, 13

SUCCESS

COMPANY URLMAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/

SUPPORT THE COMMUNITYUPDATED FAQS, ACTIVE FORUMS

Thursday, February 21, 13

make the barrier for entry as invisible as possible

Chuck Freedman @chuckstardirector of platform strategy, Mashery

Thursday, February 21, 13

SUCCESS

COMPANY URLKLOUT DEVELOPER.KLOUT.COM

INTERACTIVE DOCSAVOID DATA TRIAL & ERROR

Thursday, February 21, 13

SUCCESS

COMPANY URLFLICKR FLICKR.COM/SERVICES/API/

SDKS!JUMPSTART CODING

Thursday, February 21, 13

SUCCESS

COMPANY URLROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COM

SAMPLE CODE!JUMPSTART CODING

Thursday, February 21, 13

maintain, market and support your API like a product

Chuck Freedman @chuckstardirector of platform strategy, Mashery

Thursday, February 21, 13

thank you #apistrat!

chuckstar.com/blog

twitter: @chuckstar

tomorrow:

@amit at 11:00

@sashNmash at 1:30

Thursday, February 21, 13