sole keeper
TRANSCRIPT
Sole Keeper
It Will Save Your Day
Ryan Thompson Fa102c, Mo@on and Sound Design Professor Klinkowstein Research and iden@ty for a Behavior Design Studio
The Problem
• Material possessions are oIen lost when we travel into nature.
Ryan Thompson Fa102c Mo@on and Sound Design
What Keeps Us Inside
• Nature is beau@ful but we are oIen discouraged by the amount of items we carry.
Ryan Thompson Fa102c Mo@on and Sound Design
When You Will Love It
• hNp://www.rawstory.com/rs/2014/04/05/utah-‐woman-‐found-‐dead-‐aIer-‐losing-‐car-‐keys-‐following-‐night-‐of-‐hiking-‐and-‐drinking/
Ryan Thompson Fa102c Mo@on and Sound Design
What’s in Our Way
Ryan Thompson Fa102c Mo@on and Sound Design
Don’t Miss Out on This
Ryan Thompson Fa102c Mo@on and Sound Design
Or This
Ryan Thompson Fa102c Mo@on and Sound Design
Desired Outcome
• We want to encourage people to enjoy their lives outdoors without having to worry about losing their possessions.
Ryan Thompson Fa102c Mo@on and Sound Design
Ryan Thompson Fa102c Mo@on and Sound Design
Behavioral Economics
• People lose things and we want to fix that. Design Tip: To encourage people to select an op@on or engage in a behavior that is usually associated with a loss, delay losses so that they occur in the future.
Ryan Thompson Fa102c Mo@on and Sound Design
The Solu@on
• Sole Keeper holds your possessions in your shoe so you can be at ease during your ac@vity.
Ryan Thompson Fa102c Mo@on and Sound Design
Here’s How it Works
• Take out the sole to reveal the keeper. This is where you can store your keys, money and jewelry. (enter sketch)
Ryan Thompson Fa102c Mo@on and Sound Design