Soha Rashed- Profile © Objective

Have challenging steps towards being one of the directors of Operation with my current company (Local and / or regional) Open for new opportunities to utilize my experience for different exposures & challenges. Specialties: Oil & gas markets & related industries, sales, project management, project development, business development, marketing & business Intelligence

Education

! Victoria University (Switzerland) Master Of Business Administration ! Faculty of Languages (Alsun),

Ain shams University (Egypt) B.A. in Languages (Spanish / French), 1992

! Lycee La liberte (French School) Egyptian Bacheloria , 1988

Experience

Tragency Middle East Commercial Manager January 2015 Member of Executive Board Tragency Middle East Business Development Manager Member of Executive Board January 2014 Tragency Middle East (Cairo Liaison Office) Business Development Manager January 2012 – December 2013

Middle East Star / Tragency Middle East (UAE) Projects Manager January 2011 – December 2011 Deputy Sales Manager January 2010 – December 2010 Senior Sales Executive January 2008 – December 2009 Internal Sales Executive January 2006 – December 2007

Middle East Star Internal Sales January 2003 – December 2005 Operations / Administration / commercial departments (different capacities) January 1998 – December 2002

Shehab Engineering

Oil & Gas Department // Metal Department September 1995 – December 1997

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Mitsubishi Corporation General Merchandise dept. November 1993 – August 1995

Middle East Star

Operation // administration department June 1992 – October 1993

Personal Skills & Capacities

• Track record of success holding sales, project management, business development and management in addition to some finance and administrative capacities in National / multinational organizations

• High skills of networking • Long term commitment full of enthusiasm and dedication • Sales oriented • Influencing skills added to negotiations capabilities • Creative thinking • High proficiency using Microsoft office programs including advanced excel

Career Development Having Diversified capacities for more than 16 years within one organization, with full involvement in company structuring setting KPIs , projects managements, sales targets & business development including : Strategic sourcing, Tendering, contracts, Supply and Service Agreements, Performance improvement, customer satisfaction surveys, Evaluation strategies, at the customers, Contract Negotiation , till final collection / settlement, Jobs related to organizational goals and objectives. with exposures to different Procurement policies & Supply Contracts activities , technical involvement related to Oil & Gas, , Water Treatment, process equipment, fertilizers, Petrochemicals. different stages of tendering. Last five years in details: Sales, Projects & Business Development functions / roles o Functional areas of responsibility include operations, sales, marketing, and some few

cases finance o Manage the development of plans, objectives and KPI’s for market share, sales profits,

Sales projections. o Initiate training development of subordinates as well as coaching o Establish, manage and maintain good relations with customers maintaining company

policies o Performance assesment / Annual Reports presented to the board of directors o Appointing business partners and evaluating their activities and performance outside

Egypt territory

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o Perform client presentations articulating the value proposition of product, solution, and service offerings.

o Identify revenue opportunities with new and existing customers. Structure strategic proposals, negotiate business terms.

o Participate in the brainstorming sessions for the best policies to be adopted o Attending international conferences & exhibitions to serve company business

development need o Follow new projects development and correlate with suppliers & the team to develop a

sales lead

o Perform client presentations articulating the value proposition of product, solution, and service offerings.

o Coordinate efforts to develop customer need o Manage product sales growth and individual sales effectiveness by reviewing sales activity

schedule. o Negotiating of contracts, forming alliances and partnering with others. o Build pricing opportunities to encourage repeat sales. o Pursue long-term account strategy that maximized profits and assisted in cultivating long-

term relationships with the appropriate decision makers. o Monitor new account success by contacting customers at scheduled intervals. o Manage Post sales relationship including client satisfaction surveys & update relevant

database in addition to competitor watch o Identify target companies and key decision makers o Company Performance assesment / Annual Reports presented to the board of directors o Monitor team performance & do necessary monthly appraisal o Manage the sales force to improve sales volume, market share and profitability. Coach the

team based on SPIN selling technique + other technique implemented by company programs at different stages.

Selected Accomplishments for different capacities

• Successful in communicating with managers / subordinates at all levels and liaise with the team different departments as needed to best serve the customer & partners (suppliers), although seen in some cases aggressive.

• Outstanding ability to professionally and effectively deliver introduction of the company presentations to small and large groups, attracting the attention and creating the need for product

• Achievements exceeding sales quotas/ Landed major contracts within the organization • Coaching the subordinates positively, to pass the skills and experiences within their

job functions. • Direct involvement in company strategic planning

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• Create business plans and forecasts for suppliers to maximize volume of business • Develop and maintain solid business relationships with customers , consolidating the

rapport with different levels including top management • Train and support colleagues to provide sales and administrative tools required to meet

business objectives.

Courses (soft Skills)

SPIN selling by Huthwaite international

Negotiations skills by Huthwaite International

Leadership - Dale Carnegie

Specialized courses / seminars (selection)

Filtration and separation technical course – Pall Filtration Filtration and separation sales intensive course – Pall Filtration Filtration and separation Basics – Pall Filtration Reformer tubes training – Manoir Industries Separation technologies – FMC technologies / CDS separation Water treatment packages – Idroconsulting

Personal information

Date of Birth : 24 December 1970 Nationality : Egyptian Marital Status : Married Home Address : 5th settlement, Diar compound, Villa 158, Cairo Office Tel : +202 26233 110 Mobile : +20100 143 9015 Mailing address : Middle East Star - 5 Ismail el Mazny Street, Heliopolis Cairo Egypt Driving License : Local & International

References

Hesham Diab – Executive Partner & owner, Tragency Middle East