Software Park ThailandThe New Challenge

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand15 December 2010

Agenda

Software Park Thailand : Overview

Asian Software Parks

Thailand ICT markets and Trends

Software Park Thailand Next Vision & Mission

Software Park Thailand :Overview

Software Park Thailand

May 1997 : Approved by the cabinet

November 1999 : Established and moved to the current building

April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

Software Park Directors

Dr. Rom Hiranpruk

Ms. Suwipa Wanasathop

Assoc.Prof.Dr.Thanachart Numnonda

Software Park Initial Vision

Software Park Thailand National Science and Technology Development Agency (NSTDA)

Ministry of Science and Technology, Thailand

“To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.”

SWP Services

Technology Transfer

• Promote transfer of relevant

technologies for software

industry –professional and

management levels

Incubation

Promote and incubate new start-ups software entrepreneurs

Infrastructure & Facility Support

Office Rental, Training & Meeting Room Rental

IT Consulting Center for Industry (ICCI)

( ICT-Enablement)• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness

Quality Improvement

• Improve standard of local software companies to international level

Business Development& Market Enabling

• Promote new market opportunities

• Create environment conducive for software businesses

Software Park : Initial Mission

Software : Social Infrastructure

GrowthGrowthEngineEngine

EnablersEnablers

High Performance EconomyHigh Performance Economy

EducationEducation PublicPublicHealthHealth

IndustryIndustry&&

BusinessBusinessEtc.Etc.

Information TechnologyInformation Technology

Software IndustrySoftware Industry

NationalNationalWealth Wealth

Software Park: Vision & Mission

Vision & MissionVision & Mission

Technology Trends Technology Trends

ProcessProcess

Human ResourceHuman Resource

GrowthGrowthEngineEngine

EnablersEnablers

EducationEducation PublicPublicHealthHealth

IndustryIndustry&&

BusinessBusinessEtc.Etc.

Information TechnologyInformation Technology

Software IndustrySoftware Industry

Infrastructure & Facilities Support

Incubation

Software Business Enabling

IT Enablement

Technology Transfer Center

Inside Software Park

Technology Transfer Center

IT Advisory

Infrastructure & Facilities SupportDuring 2000-2009

• 140 companies, 3 Associations / 32 International companies • At present : 100% Occupied, 53 companies (10 are international)

• 1,017 workers employed• Generating US$ 9.7 Million Income; Export US$ 1.0 Million

International Companies in our house

S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies.

Game design, game programming, 2D and 3D art and animation, game music and sounds.

provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes

Specialization on sales and services for precision tools and also SPC application software

Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.

Development of complete website solutions from design to web application development / Web System and database design

Incubatees 2002-2009

NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูช ั่น จำกัด

CONNEXIONEXPERT

Open Enterprise Systems

SP SOFTWARE SERVICE CO.,LTD.SP SOFTWARE SERVICE CO.,LTD.

DREAMDIGITAL

TM

Innovation * Creativity * Knowledge

ADVANCE

PAST PERFORMANCE

Elixir Software Co., Ltd.

Automate your vision…

Incubatees 2002-2009

JASUMEDIA.COM

Incubatees 2002-2009

Software Business Enabling

Collaboration with Industry Enabling software business on the new IT

Trends Business Matching Promote Thai Software Brand Go to Market Program (Local/International) Empowerment Program Develop Strategic Alliances

Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.

OBJECTIVE:

IT Enablement

Set Strategic Plan & activities

Mutual Goals

Get Requirement and Information

Form-up Alliance

Choose Potential Partners

Identify Strategic Industry1

2

3

4

5

6

IT Enablement Process Journey

HEALTHCARE

FOOD & AGRICULTURAL

TOURISM

RETAIL

LOGISTIC OTHERS

IT for Interest Industries

What IT Enablement Did?

e-Marketing for 1-3 Stars Hotels

e-Marketing for SMEs

IT for SMEs

E-Marketing for Hotel Industry

IT Professional Development

Technology Transfer

The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.

PARTNERS:

Technology Transfer

Professional Short Courses:

A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:

IT Management

SW Architect and Design

SW Engineering and Process

SW Technology : Java, Microsoft

Professional Training Program: RSA Conference 2009,San Francisco USA

Strategic IT Governance & Information Security Management

Information Security Manager

Information Security Administrator

Certification Programs for Professionals:

A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization.

2006 – 2008 (# of Certified Professional)

• Certified Information Auditor (CISA) - 9

• Certified Information Security and System Professional (CISSP) - 7

• Certified Software Project Manager (CSPM) - 24

• Certified Software Quality Analyst (CSQA) - 15

• Certified Software Tester (CSTE) - 12

Technology/Management Seminars:

A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.

Technology Transfer

Top 10 ICT – 8 February 2008

2009 The Year for Opportunity or Survival

IT Certification Day 2000 - 2007

IT Advisory

Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement.

Community/ PartnershipThailand SPIN, Expert Pools, SEI Partner Alliance

Knowledge based centerNewsletter, Tools, Process Library, BOK

White paper, Articles.

UserMaturity

OrganizationMaturity

People Maturity

CMMI ACQ• CMMI Dev• CMMI Ser.• People CMM• ISO 9000• ISO 20000• ISMS

• PSP• TSP• Lean• ITIL• SPI AI• SPISE

CMMI in Thailand Maturity Level 2: 9 company Maturity Level 3: 23 company Maturity Level 5: 1 company

Total 33 Company

SPIAISPIAI

Industry Maturity:• (SW Productivity Repository

and Benchmarking)

SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises.

64% of CMMI Organization in Thailand are from the SPI@ease Program.64% of CMMI Organization in Thailand are from the SPI@ease Program.

Maturity Level 2: 8 companies

Maturity Level 3: 13 companies Total 21 Companies

INITIATIVES FOR INDUSTRY

GartnerGartner: Thailand is one of the top 30 off shoring destinations (December, 2008)

103 Thai Software developers are training and implementing PSP in their organization. 33 Thai Certified PSP Developers. “No.1 in Southeast Asia”

“No.1 in Asia Pacific”“No.3 in the world”

PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.

IT Advisory

: IT Advisory

INITIATIVES FOR ACADEMY

SPIseSPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers.

10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates.

49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.

The SPI AISPI AI pattern Software Process Improvement course for educating Thailand Academy SPISPIAIAI

INITIATIVES FOR COMMUNITIES

Thailand SPINThailand SPIN: Promote software process improvementsoftware process improvement &software quality &software quality by providing forums for discussions and sharing of software improvement experiences andideas through 3 main areas:Testing, Project Management, Product and Process Quality Assurance.

The IASA ThailandThe IASA Thailand chapter exists to promote IT ArchitectIT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas.

9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members

4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.

IT Advisory

Software Park Thailand

Innovation Cluster 1,Thailand Science Park

Software Park Phuket

Korat Software Park

E-saan Software Park

Chiang Mai Software Technology and Outsourcing Centr

: Thailand IT Cluster

www.swpark.or.th

www.sciencepark.or.th

www.softwareparkphuket.com

www.koratswpark.org

www.esswpark.org

: Asian IT Cluster & Partnership

Malaysia MSC & Technology Park

Myanmar ICT Park

Vietnam Software Park

Korea

India,STPI

China MOU between Software Park Thailand & Software Park/IT- related organizations

2003.01.21 Myanmar ICT Park

2000.10.31 Korea Institute of Multimedia Contents & Software2005.06.21 Korean Game Development & Promotion Institute

2004.06.22 MSC Management Services Sdn. Bhd.

2007.07.11 Software Association of New Hampshire

2007.10.29 Singapore Hangzhou Science & Technology Park2008.04.23 Value-added Service Committee China Association of Communication Enterprise2008.05.12 Hangzhou Economic & Technological Development Area (HEDA)

2008.02.18 Hong Kong Wireless development Center

Asian Software Parks

Asian Software Parks

Cyberjaya in Malaysia : 1997 $1,000m

Dalian Software Park in China : 1998 $55m

Nankang Software Park in Taiwan : 1999 $612m

Quang Trung Software City in Vietnam : 2001 $14m

Asian Software Parks

Source:Economist Intelligence Unit 2008

Economist Intelligence Unit Report

Governments should aim to create and sustain a policy environment that makes their entire country attractive to those who build or finance technology businesses.

Start-up firms have higher survival rates inside parks than outside them.

Asia’s software parks have not become innovation hubs.

The focus on exports can pose long-term growth issues.

Fast and cheap telecoms services are critical to software development and are best promoted through liberalisation.

Asian governments can do more to promote venture capital.

Education policy needs to be directed to create sufficient numbers of highly-skilled graduates.

Asian Software Parks

Source:Economist Intelligence Unit 2008

Asian Software Parks

Source:Economist Intelligence Unit 2008

The alliance was set up in 2008 as an act of cooperation between software parks

Nine countries and territories: Thailand, China, Taiwan, Hong Kong, Malaysia, Brunei, Nepal, Burma and Singapore.

There are 16 software parks and related software-industry promotion organisations in the alliance.

The third annual conference was held in Phuket in 2009.

Suggestion on Domestic Software Industry

It is not straightforward for governments to identify what they need for a domestic software industry to bloom.

Examples:

– India most important asset; English speaking and relatively low-cost engineering staffs

– Chinese government is setting up its own funds to rival international firms.

Invest on

– Communications infrastructure

– Human Capital

Thailand ICT Market&

ICT Trends

The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period.

The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014.

Thailand’s ICT Market Highlight

Economic Recovery in 2010

Growing PC penetration

New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization

Thai Smartphone market up 200%The first 6 months of this year saw the smart phone market

reach 330,000 handsets

The market expects to reach 800,000 handset units by end of 2010.

Thailand’s ICT Market Highlight

Broadband market is growing

Lower price with higher bandwidth

2.6 Million Homes has broadband

Average speed is 6 Mbps

Market size 20,000 million bahts

Cloud computing is emergingMany enterprises now consider the private cloud

Some company; True IDC & TOT, start to invest on the public cloud

Internet banking & mobile banking / e-commerce is growing

Thailand’s ICT Market Highlight

Fixed, Mobile & Internet Usage

Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.

69 Million mobile users in Thailand

24 Million Internet users as of June 2010, 35% penetration

Mobile broadband users 1.66 million, was only 595,000 last year.

By 2014, the number is expected to rise to almost 30 million.

100,000 users of Facebook on mobile phones.

Mobile & InternetUsers 2010

Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th

12 Million mobile Internet users as of June 2010, 17% penetration

Mobile Internet Market size is 1,000 Million bahts

Telco providers

AIS (300,000 Aircard Users)

DTAC

True: 3G Testing in Bangkok

TOT : 3G

CAT : CDMASource: AIS

Mobile & InternetUsers 2010

Thailand’s ICT Market 2008-2009

& Outlook 2010

Source: SIPA, ATCI, NECTEC, Software Park Thailand

Source: SIPA, ATCI, NECTEC, Software Park Thailand

Thailand’s ICT Market 2008-2009

& Outlook 2010

Thailand’s Software Market 2008-2009

& Outlook 2010

Source: SIPA, ATCI, NECTEC, Software Park Thailand

Software Business : Past

SoftwareCompanies

DemandGovt / Private

- Drive Demand-Train Industry

-Business Matching

Next Major Computing Cycle

Source: Morgan Stanley 2009

Source: Morgan Stanley 2010

Tablets

SmartPhones

New Trends

Web 2.0

Web as a Platform

OS/Device independence

Large scale computing

Software as a Service

Cloud Computing

Gartner Trends 2011 Cloud computing

Mobile Applications and Media Tablets.

Social Communications and Collaboration.

Video.

Next Generation Analytics.

Social Analytics.

Context-Aware Computing.

Storage Class Memory.

Ubiquitous Computing.

Fabric-Based Infrastructure and Computers.

Social Business Landscape

Source : Hinchcliffe at SBS 2010

The 21st Century Business Environment

Source : Hinchcliffe at SBS 2010

Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

Opportunity for DevelopingNations to leapfrog

Software Park Thailand :Next Mission & Vision

Software Park Vision

“The future of Software Park is not a location, it is a platform and community on

the Internet.”

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Software Business : Present

SoftwareCompanies

UsersGovt / Private

-Landmark -Technology Advisor

-Collaboration-Strengthen Industry

-Drive Demand

Cloud Market Place

FacilityManagement(Landmark)

TechnologyAdvisory

Collaboration

StrengthenSW Industry

DemandDriven

Software Park

Software Park Role

Landmark as a Thailand Software Center

Technology advisor for a new software computing era

Collaboration with the Industry, University

Strengthen Industry

Drive demands for a new software market

Software Park : Mission

SWP Services

Technology Transfer

• Promote transfer of new

technologies for software

industry –professional and

management levels

Infrastructure & Facility Support

Provide Platform, Office Rental, Training & Meeting Room Rental

Technology Enabling

• Promote use of Cloud Services

• Enterprise 2.0•Testing Services / Showcases

IT Consulting

• Improve standard of local software companies to international level

Software Business Enabling

•Collaboration with the industry

• Drive Demand on the new market

Cloud Computing Market

Type Sellers e.g. Buyers

Public: SaaS SoftwareCompanies

Google Apps,Dropbox,

Solutions from anySoftware companies

End users

Public : PaaS PlatformService Provider

Google App Engine,Microsoft Azure,

True IDC

Developers,Software

Companies

Public : IaaS DataCenterProvider

Amazon EC2, S3Go Grid, True IDC

Enterprises

Private Vendors HP, IBM, Oracle, Fujitsu, BMC

Large Enterprises

Strategic Projects

Software ParkBranches

Students :Ready to Work

InnovationSpace

Mobile / CloudDevelopment

SoftwareTesters

Software Solutions

Software :E-Market Place

Technology TransferMobile Application Training

– Android

– IOS Programming; short course, Mini-Master

Cloud Computing Training– True IDC

– Microsoft Azure

– Google App Engine

Mobile Testing Center

Mobile Application Developer community

Handset Testing Center

Partner with TRIDI, NECTEC

Grow applications on Cloud Device

Innovation SpaceWhere does Innovation happen?

Developer corners / mobile office

Grow community / Business

Can be part of the branch

Need seed money at the beginning

Strong Impact to the industry

Software e-Market Place

E-Market place for Thai software solutions.

Local Cloud Market

Promote Thai softwares for SME & Worldwide

Social Media and On-line Marketing

Virtual business matching

Collaborate with IT associations

The Strategic Positioning to Win in the“Flat World”

WinnersAre the integrators who can effectively integrate

the optimal resources in the world

or

Are the integratees who are leaders in a segment of each industry and who become the

best alternatives in the world

Mr.Stan Shih : Co-Founder Acer Corp.

Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.th