software companies successful open the 3 phases of - … potze... · software companies drupalcon...
TRANSCRIPT
![Page 1: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/1.jpg)
The 3 phases of successful open software companies
DrupalCon Dublin - September 28th, 2016 by Taco
![Page 2: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/2.jpg)
![Page 3: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/3.jpg)
![Page 4: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/4.jpg)
More than 78% of enterprises run on open source
Fewer than 3% indicate they don’t rely on open software in any way
Market survey by Black Duck Software
![Page 5: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/5.jpg)
![Page 6: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/6.jpg)
While open source describes a software development methodology,
we want to talk about a new go-to-market and company-building philosophy.
based on the 3P model of Accel.
![Page 7: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/7.jpg)
Taco Potze (32)
➔ Over 8 years on Drupal.org➔ Co-Founder GoalGorilla➔ 4 years Dutch Drupal Association➔ Co-Founder Open Social project and
Product Owner➔ Based in Amsterdam, The Netherlands
![Page 8: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/8.jpg)
![Page 9: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/9.jpg)
Recap: Why do we want to sell products?
➔ More focus for the team
➔ Build better software
➔ Creation of recurring income
◆ Stability
◆ Earn more
➔ Make open-source sustainable
![Page 10: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/10.jpg)
FREE is not a business model for products
“I want to build a billion dollar company.”Dries
![Page 11: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/11.jpg)
1st generation of OS companies failed. Why?
Greater control in the hands of the customer → decreased market opportunity.
![Page 12: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/12.jpg)
1st generation of OS companies failed. Why?
Charge only for support and services → no motivation to innovate and improve.
![Page 13: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/13.jpg)
![Page 14: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/14.jpg)
3 Customer-driven changes that drive open software:
1. The Need for Speed and Control
○ Companies need more agility
2. Everything is Web Scale
○ Deliver solutions to a global, ever-connected base of users
3. Developer Power and Network Effect
○ CIOs are empowering frontline developers
![Page 15: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/15.jpg)
The Cloud levels the Playing Field
Software is becoming a service. And IT infrastructure a utility
![Page 16: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/16.jpg)
Software revenue generated from public cloud (SaaS/PaaS) subscriptions grows
2014 12.6% of software market2019 22.2%
On-premise CAGR of 2.9% Cloud CAGR of 18%
IDC, Worldwide Software Forecast, 2015–2019
![Page 17: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/17.jpg)
Due to customer demands and technological trends, open software is quickly becoming a dominant model for how enterprises build and deliver IT.
![Page 18: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/18.jpg)
Did open source win?
Yes.
But, who did too?
Commercial software vendors.
![Page 19: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/19.jpg)
The new version of Microsoft ASP.NET is completely open source. It even runs natively on Linux.
Microsoft open source: PowerShell, CNTK, the JavaScript engine for Edge, Xamarin and the AI framework of Cortana ao.
![Page 20: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/20.jpg)
Both commercial and open-source software companies move to service-oriented business models
![Page 21: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/21.jpg)
Open software development is not about cheaper alternatives.
It is about creating new markets
It is innovative, it is developer-driven
It is the next wave of software adoption
![Page 22: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/22.jpg)
The opportunity for open software is bigger than anything before
![Page 23: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/23.jpg)
So, how do we build successful open software companies?
![Page 24: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/24.jpg)
Phase I:project
Phase II:product
Phase III:profit
The 3 Phases of successful Open Companies
Accel’s 3P model
![Page 25: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/25.jpg)
The 3 Phases for Open Social with Drupal
Accel’s 3P model
Phase I:project
Phase II:product
Phase III:profit
![Page 26: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/26.jpg)
Greenpeace Greenwire
![Page 27: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/27.jpg)
Dutch Interactive Awards 2015
![Page 28: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/28.jpg)
We made a Pitch Deck and talked to investors
“We will invest, but only if you make your platform closed-source.”
![Page 29: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/29.jpg)
![Page 30: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/30.jpg)
Setting up Open Social within GoalGorilla
➔ 10% shares for our employees➔ Dedicated Open Social dev team➔ Moved office to TQ incubator➔ Setup marketing team➔ Think like a SaaS startup
![Page 31: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/31.jpg)
![Page 32: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/32.jpg)
We
Are
In
BETA!!
![Page 33: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/33.jpg)
The 3 Phases of successful Open Companies
Accel’s 3P model
Phase I:project
Phase II:product
Phase II:profit
![Page 34: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/34.jpg)
Open Social - Project Phase
➔ Open Social Manifesto➔ Roadmap, Sprint and Release notes➔ GitHub wiki (Install, Contrib, Support etc)➔ Docker & Composer installation support➔ 7 Alpha releases (June), 2 Beta releases (Sept)
on Drupal.org/project/social
See: https://www.drupal.org/project/social
![Page 35: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/35.jpg)
Open Social - Project Support
➔ Case study➔ Issue queue support➔ IRC Support hours➔ Social media (Twitter/FB) and Newsletter➔ Reply to emails➔ Try Open Social on Platform.sh
![Page 36: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/36.jpg)
Open Social - Project Support
➔ Manuals, video tutorials etc.➔ FAQs➔ Developer onboarding➔ Nightly Demo ➔ More features!➔ etc. etc.
➔ Oh and more features..!
![Page 37: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/37.jpg)
The project phase is very time, energy and budget consuming.
But we believe the community will bring us a lot of value, and they already are..!
![Page 38: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/38.jpg)
Open Social - Project Phase
➔ More eyes on the code!➔ Bug reports➔ Patches➔ Feature requests (real world priority)➔ Translations➔ Clients
![Page 39: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/39.jpg)
The 3 Phases of successful Open Companies
Accel’s 3P model
Phase I:project
Phase II:product
Phase II:profit
![Page 40: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/40.jpg)
Open Social - Product Phase
1. Distro2. SaaS (Software-as-a-Service)3. Enterprise
![Page 41: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/41.jpg)
Open Social - Product Phase
1. Distro
Services - Composer + Try on Platform.shSupport - Drupal.org & IRCRequirements - Issue queue discussionsMarketing - Ads on Drupal.org, Social Media and Adwords
![Page 42: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/42.jpg)
Open Social - Product Phase
2. SaaS
Services - Hosting (Platform.sh), Support and UpdatesSupport - E-mailRequirements - tbd (receptive.io?)Marketing - Social Media, Adwords, Events, Direct sales etc. etc.SaaS only features - Analytics? Tbd
![Page 43: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/43.jpg)
Open Social - Product Phase
3. Enterprise
Services - Hosting, Support, Updates, Consultancy, Training, Design and DevelopmentSupport - E-mail and PhoneRequirements - Client specificMarketing - Social Media, Adwords, Events, Direct sales etc. etc.
![Page 44: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/44.jpg)
GetOpenSocial.com
![Page 45: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/45.jpg)
3 Phases timeline
Accel’s 3P model
Phase I:project
Phase II:product
Phase III:profit
2016 2017 >2018
![Page 46: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/46.jpg)
Open Social - Profit Phase
- Roadmap to monetize the product- Growing sustainable revenue streams- Scale!
![Page 47: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/47.jpg)
How do we go from a community of early adopters and software engineers to
reaching a large net of paying customers?
![Page 48: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/48.jpg)
![Page 49: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/49.jpg)
End of history?
No.
Decide which parts of our product will be open and which parts won’t.
There is a risk in going too open and fail to monetize sufficiently.
![Page 50: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/50.jpg)
We've been steadily executing on this vision; it is why we invest in Open Source (e.g. Drupal), cloud infrastructure (e.g. Acquia Cloud and Site Factory), and data-centric business tools (e.g. Acquia Lift).
- Dries
![Page 51: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/51.jpg)
Building a new kind of company like we are doing is the harder, less-traveled path.
But we believe it is the best path for our customers, our communities, and ultimately, our world.
- Dries
![Page 52: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/52.jpg)
The Next Big Wave in Software is Open Software
1. Innovate collaboratively at a massive scale.
2. Open to easily extend and integrate with other applications.
3. Open has grown from the “new” model to the only model.
![Page 53: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/53.jpg)
Questions?
![Page 54: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/54.jpg)
JOIN US FORCONTRIBUTION SPRINTS
First Time Sprinter Workshop - 9:00-12:00 - Room Wicklow 2AMentored Core Sprint - 9:00-18:00 - Wicklow Hall 2BGeneral Sprints - 9:00 - 18:00 - Wicklow Hall 2A
![Page 55: software companies successful open The 3 phases of - … Potze... · software companies DrupalCon Dublin - September 28th, ... we want to talk about a new ... 2 Beta releases (Sept)](https://reader033.vdocuments.us/reader033/viewer/2022051802/5af095c97f8b9a572b8f8e4d/html5/thumbnails/55.jpg)
Evaluate This Session
THANK YOU!
events.drupal.org/dublin2016/schedule
WHAT DID YOU THINK?