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©2014 Software AG. All rights reserved. For internal use only

Ivo Totev

CMO

Darmstadt

February 11th, 2014

Software AG

Market Positioning


Safe harbor

This presentation contains forward-looking statements based on beliefs of

Software AG management. Such statements reflect current views of Software AG

with respect to future events and results and are subject to risks and

uncertainties. Actual results may vary materially from those projected here, due

to factors including changes in general economic and business conditions, changes

in currency exchange, the introduction of competing products, lack of market

acceptance of new products, services or technologies and changes in business

strategy. Software AG does not intend or assume any obligation to update these

forward-looking statements.


C U S TO M E R S E M P L O Y E E S P A R T N E R S

Current IT Focused on Systems of Record

Building a Customer-centric Enterprise

White Space



Systems of Record

A New Generation of Digital Engagement

Mobile Social Big Data Cloud

Intuitive, Anytime, Anywhere


• 23 examples of how market-leading

corporations are transforming into

Digital Enterprises

• Launch February 5, 2014

THE DIGITAL ENTERPRISE The Moves and Motives of the Digital Leaders

New Book By Karl-Heinz Streibich



Systems of Record

Designing Differentiating Solutions

AL IGNMENT Through Collaborative Process Analysis

Participate

and contribute

Create clear

requirements

Enable collaboration

of all stakeholders



Systems of Record

Running Differentiating Solutions

TRANSFORMATION Through Portfolio Management

Manage IT assets

through an integrated

environment

Understand and

manage impact

of change

Flexibility

allows for IT

transformation



Systems of Record

Creating Differentiating Solutions

AG IL ITY Through Process Automation & Integration

Leverage existing

IT investments

Respond faster

to change

Create new agile

applications



Systems of Record

Succeeding with Differentiating Solutions

V IS IB I L ITY Intelligent Business Operations & Big Data

Better and faster

business decisions

Enable new

business models

Holistic view

of all channels

Through


COLLABORATIVE

PROCESS ANALYSIS

PORTFOLIO

MANAGEMENT

PROCESS

AUTOMATION

AND INTEGRATION

INTELLIGENT

BUSINESS OPERATIONS

AND BIG DATA

ALFABET

IT Planning and

Portfolio Management

ALFABET

Enterprise

Architecture

Management

Portfolios Live

WEBMETHODS

Integration

WEBMETHODS

Business Process

Management

AgileApps Live

Integration Live*

APAMA

Intelligent Business

Operations

TERRACOTTA

In-Memory Data

Management

ARIS

Business Process

Analysis

ARIS

Governance, Risk

and Compliance

Management

Process Live

* General Availability of Integration Live is planned for second half of 2014

©2014 Software AG. All rights reserved. 11 |

Software AG Suite is THE Leader in Integration

“Leaders in infrastructure that supports systematic

application integration provide a comprehensive

ESB suite offering as well as the ability to

integrate that offering with other relevant

technologies (including community management,

data integration, SOA and integration

governance, and BPM). This is combined with a

strong commitment to this market, which is

expressed through focused value propositions and

go-to-market strategies (for example, by

packaging platforms and/or by providing

integrated product and service offerings specific

for this market).”

Source: Gartner, Inc., Magic Quadrant for On-Premises Application Integration Suites, Jess Thompson, et al., June 27, 2013


The Impact of Differentiating Solutions

Refreshments

Supply chain transformation in days

10s of millions increase in profit

higher response

rate to marketing

campaigns

reduction in

transfer time

for assets 98%

10x

several million Average annual benefit of

now emergency-prepared

Employees and contractors


Markets for

Software AG Suite


Best of 2 Worlds - Big Data and AIM merge to IBO

14

slow fast

AIM Big

Data

Apama

Terracotta

Nirvana

BPM

ESB

SOA

IBO

modern traditional


15

Intelligent Business Operations – Driving growth of AIM

Market

Modern

ESB

SOA, B2B

& other

Modern

BPMS

Addressable AIM

Market Segments= $7.1bn

Addressable AIM

Market Segments = $9.2bn

1.1bn

1.6bn

1.2bn

2.1bn

SOA, B2B

& other

2014 2017

9% CAGR

Tradit.

ESB

Tradit.

BPMS

1.5bn

1.7bn 2.1bn

1.3bn

3.0bn

0.6bn

Modern

ESB Modern

BPMS

Tradit.

BPMS

Tradit.

ESB

IBO related segments 2.9bn

5.1bn

21% CAGR


December 9, 2011 16

Market Potential - Intelligent Business Operations /

Big Data Solutions

Source: Wikibon (Big Data Application (Analytic & Transactional) Revenue Forecast, in $bn, 2014 – 2017 Δ 113%)

Gartner (estimate for IBO: customer use case oriented solution)

3.5

5.3

6.5

7.4

0

1

2

3

4

5

6

7

8

2014 2015 2016 2017

Wikibon

Gartner

$bn


BPE-License – Outperforming Major Market Peers

17

0%

3%

6%

9%

12%

15%

18%

2011 2012 2013

Peer Group Average

Growth

yoy acc


Go-to-Market

with Cloud


Software AG Live

Departmental Solutions

Global 1000 PORTFOLIOS

LIVE

PROCESS

LIVE

AGILE APPS

LIVE

INTEGRATION

LIVE

for the

New target customers in

High-end Mid-size M a r k e t


Make the cloud works for your business

Hybrid deployment model:

― Public

for maximum flexibility and efficiency

― Private

for maximum control

― On-premise for compliance and privacy

Adapt the cloud to your business not vice versa!


Next generation platform for subject matter experts

to create departmental solutions

AgileApps Live


Forrester Wave™: Platform-As-A-Service, ISV Scenario, Q2 ’11; May

2011 “The Forrester Wave™: Platform-As-A-Service For Vendor

Strategy Professionals, Q2 2011”

LongJump – Cloud Experience

• Cloud: Deployment of solutions on the

public or private cloud, on-premise or

within hybrid environments

• Deployment to any mobile device is

supported with utmost ease, since

applications are automatically mobile-

ready


Software AG Solution for Hybrid Integration

― Market leading ESB is being extended

with an Integration PaaS

― Offering end-to-end integration

solutions for public/private clouds and

on-premise

― Easy to configure and to operate

Software AG offers the most complete solution for hybrid integration

webMethods IS

INTEGRATION LIVE


Go-to-Market

with Intelligent

Business Operations

and Big Data


Situational Awareness leads to Operational Excellence

Observe Decide Act

D E C I S I O N P R O C E S S

Environment and Influencers

Data

Context Improve

Automate

Sensors Apps & Systems

Public API

SaaS APPS

Gain right-time visibility into operations to improve decision quality

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