softeq overview

Embedded softwareHardware DesignMobile DevelopmentWeb Development

Clients

Clients

Long-term cooperation examples

4 years

10 years

5 years

6 years

10 years

5 years

2 years

Fast Facts

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HeadquartersHouston,USA

Development CenterMinsk, Belarus

70% USA 15%

EUROPE 5% RUSSIA 10%

ASIA

Full-timeEmployees

SecureEnvironment

Yearsin business

150+ ISO 27002 17+

What makes Softeq a trusted long-term vendor

• Highly professional team• Established Development Environment • Mature QA procedures• Full protection of Client’s IP• Passion for R&D• Full process transparency to Client• Very competitive pricing

Specialization

• Full-cycle firmware and

firmware tools development

• System utilities and device drivers

• Hardware performance optimization

• Quality Assurance and Debugging

• Enterprise mobility

• Mobile game development

• Native mobile app development

• Cross-platform development

• Application porting

• E-commerce

• Enterprise web

• Extract, transform and load

• Web back-ends for mobile

• Digital asset management

75% Expert and Senior Level

25% Intermediate Level

Embedded Mobile Web

Embedded SoftwareService spanDomain expertiseTeam experienceSuccess stories

Embedded Software Development



Full-cycle firmware and

embedded software development

Drivers and BSPs, middleware

Firmware SDKs, tools, etc.

Embedded software testing,

debugging and optimization

Service Span

70%


• Industrial automation• Solutions for Automotive• Smart home devices• LED devices

• Consumer electronics• Networking solutions• Hi-tech gadgets• Data storage devices

• Digital signal processing• Geo-location• Graphics processing• High-performance apps

Domain Expertise

Quick Highlights

We were engaged on most innovative flash technology projects and made several inventions in flash below 20-nm technology

One of our tech leads was a brain behind EtherCAT fieldbus system

Softeq’s rugged handheld device and assistive technology system supporting IR, WiFi, GPS and RFID technologies is installed in more than 20 national parks


Softeq Embedded Software Department is a team of seasoned professionalswith an average experience of 9 years:

Team Experience

10-15 years

21%

Over 15 years

12%

2-5 years

20%

5-10 years

47%

Team Experience Breakdown


Team skills breakdown: percentage of specialists with appropriate experience.

Team Skills

0% 30% 60%


Electrical Engineering

Low-level / System Level Programming

Desktop application development

Cross-platform development

Firmware Testing and QA

Test Automation

Virtualization

Continuous Integration

Advanced algorithms development

Math Modeling


Softeq embedded software development team is highly skilled in a number of relevant technologies, programming languages, architectures, as well as in firmware debugging and performance optimization.

Team technology skills breakdown: number of specialists — senior or expert level

Technology Expertise

HDL

9

1319

21 22

29

34

41

45

64

WinAPI Java Linux Assembler Databases .NET Python RTOS C/C++


Specific technology skills breakdown: years of active use


0

5

10

15

20

25

30

35

ANSI C MFCA TL STLW TL Qt GCC

Average

Maximum

0

2

4

6

8

10

12

14

8051 ARCA RMA VR x86

Average

Maximum

C/C++

Assembler


Protocols

Architectures

0

5

10

15

ATA /SATA

AHCI TCP/IP UDP/IPX .25 /X.28

CAN /CANOpen

EtherCAT SD/MMCprotocols

Average

Maximum

0

5

10

15

20

8051 ARCA RM AVRx 86 x86-64 DSPF PGAC UDA

Average

Maximum

Specific technology skills breakdown: years of active use


Success Story

Schotland, UK Belarus

Israel

India

China

USA

Cooperation on a large scale.

115-strong ODC for SanDisk

SanDisk R&D SanDisk ODC SanDisk Production

Softeq team has been developing Firmware for SanDisk for 6 years. We maintained and managed a large dedicated Offshore Development Center for SanDisk within our office in Minsk, Belarus.

Success Story

Firmware for Phosphor Watch: Seven Touchscreen Smartphone-like Features Packed in 192 kB Firmware.

Phosphor Touch Time is a next generation digital watch with a touch screen, Smartphone-like watch apps, “always on” display, and you never need to charge it.

Success Story

BlinkFX’s Wink: Redefining the Live Show Experience with an Innovative Wirelessly Controlled LED Lighting Device

Softeq’s team was to create Wink, a patent pending LED lighted disk that mounts to just about any wristband, lanyard or strap up to 25mm wide and 2mm thick. BlinkFX had a set of desired features for both the Winks and the IR DMX controllers. All functionality was to be implemented within the tight three months to be ready for launch at the SXSW trade show and a headline concert featuring the legends of Hip Hop at Doritos Bold Stage.

Success Story

#1 Assistive Technology Solution for Public Venues installedin 20+ National Parks across US, including Mount RushmoreNational Monument and Death Valley National Park

Durateq is a rugged assistive handheld based on the HP iPAQ platform with Softeq’s ALICE (Assistive LIstening and Captioning Engine) inside and content triggering wireless environment in background. Softeq performed full cycle development from conceptual design of the device, peripherals and production environment and to batch production and onsite implementations of the system.

Mobile ApplicationsService spanDomain expertiseTeam experienceSuccess stories

Mobile Application Development



Full-cycle mobile application

development

Distributed mobile solutions

Integration services

Mobile PoCs and prototypes

Mobile Development

20%


• Mobile low-level apps• Mobile SDKs• Mobile PoCs

• Enterprise mobility• Event management• Digital imaging

• Video streaming on mobile• Media content distribution• Apps for smart devices

Domain Expertise

Quick Highlights

In 2013 Softeq became a preferred mobile development vendor for Nike

Large part of the apps we create are innovative solutions leveraging mobile devices’ and gadgets’ OS and components’ capabilities on a lower level

The overall number of downloads of the apps created by Softeq exceeded 5.000.000


Softeq Mobile Department is a team of proficient developers inspired by the agility and innovative ideas in the mobile space. The average team’s experience is 4.8 years

Team Experience

Under 2 years

7%

5-10 years

43%2-5 years

50%

Team Experience Breakdown

Success Story

NVIDIA’s Camera Awesome for Android: Redefining User Experience in Mobile Digital Imaging

Conceived to deliver unparalleled end-user experience demonstrating a brand-new approach to mobile image-taking, this powerful technology pushes the envelope of mobile photography with a host of next-generation tools and features.

Success Story

BlizzCon 2013 Guide: Android-based Mobile App Enabling Event Sessions Scheduling, Up-to-the-minute Updates Accessing, and Live Video Streaming

The developed application codenamed BlizzCon 2013 Guide builds on a client server connection, utilizing web services for fetching up-to-the-minute updates about the show activities. To make the app even more valuable and appealing to the users, it was integrated with a third-party video platform twitch.tv, to support live video streaming.

Success Story

Atlas Copco Mag: iPAD Newsstand App for a Fortune 500 Industrial Giant

Careful attention was paid to synchronizing opinions and vision on the project flow between the Softeq and Atlas Copco teams in order to mitigate all risks of misunderstanding or ambiguity, which is especially important for Fixed Price projects like this one.

Success Story

NVIDIA’s NVContacts: A Multi-platform Mobile Contact Management Application Enabling Unified Secure Access to Organizational Data

Softeq’s team successfully delivered the solution, which was set to significantly facilitate daily interaction among NVIDIA’s employees. We created 4 mobile applications with unified look & feel for the target mobile platforms (Android, iOS, WP8, and WinRT) and also delivered special UI designed for the iOS and Android based tablets.

Success Story

Becoming a Preferred Mobile Development Partner for Nike

Softeq demonstrated to Nike profound low-level programming expertise, including algorithmic data analysis and visualization, as well as hardware design, by delivering several advanced mobile app prototypes / solution prototypes. Impressed with the company’s skills and service level, Nike has awarded Softeq the status of a Preferred Mobile Development Partner.

Success Story

A Fully Functional Media Content Distribution App Prototype for Samsung: Streaming Smart TV Media Content on Smartphones and Tablets

Softeq created a fully functional prototype of the app runnable on Samsung Galaxy Tab 2 and Samsung Galaxy Note II, thus targeting the multi-million army of the Samsung fans. Softeq was engaged as a second-tier vendor possessing relevant technology expertise.

Web SolutionsService spanDomain expertiseTeam experienceSuccess stories

Web Solutions



Full-cycle web application development

Advanced database development

Load-resistant applications

Data and application integration

Web Development

10%

Web Solutions

• ETL solutions• Digital asset management• Content management

• E-commerce• Enterprise web• Back-ends for mobile

Domain Expertise

Quick Highlights

Softeq is one of the very rare software developers combining web expertise with low-level programming experience. This allows us handling projects a typical software development company is unlikely to handle.

Softeq’s web development team’s average experience is 6.5 years.

The division is led by Paul Filipovich, Java guru with 15 years of extensive experience in software development and architecture, worked on projects for Sotheby`s and MTV, as well as for large European banks.

Web Solutions

Softeq team uniquely combines proven web application and mobile application development skills with extensive firmware and low-level programming expertise.

Development Skills

Business LogicPersistence Layer

Data Retrieval

Integration

Mobile

Web

Web Solutions

Technology Stack

BI

CRM

WCM/ECM

E-commerce

Mobile Backends

Technologiesand Frameworks

Java EE, Java SE, Java MESpring FrameworkApache Struts, Apache Struts 2Apache VelocityApache SlingApache RabbitMQJava Applets, Java Servlets, Java Server PagesOSGi FrameworkJCR (Day CRX, Alfresco, Apache JackRabbit)

ASP.NETASP.NET MVCASP.NET AJAX

ASP.NET Dynamic DataWindows Workflow Foundation

Windows Communication FoundationADO.NET Entity Framework

LINQ, NhibernateMicrosoft SharePoint

Databases: Oracle Database, Microsoft SQL Server, MySQL, MongoDB, IBM DB2We build highly interactive and smooth user interfaces and rich internet applications by extensively

utilizing the AJAX stack.

Success Story

Long-term Dedicated Development Team for a Comprehensive Online Service Solution

Softeq continuously works on improvement, refactoring, and new features implementation to a very complex and comprehensive online system Legal / e-Government domain. The tasks carried out by Softeq span from payment gateways integration to load testing and test automation.

Success Story

Fully-functional Web Front-end Transforms Traditional ERP-style System into Powerful SaaS Solution

Softeq developed a front-end system that supports window retailers and providers of related services in their day-to-day operations spanning windows manufacturing and installation. Bundled with several back-end applications, the solution handles order, inventory, customer, and vendor management, as well as finance and accounting activities.

Success Story

Editorial Back-end For NVIDIA’s TegraZone

A special back-end created by Softeq allows NVIDIA to fast-track the game selection and launch process via its Tegra-focused application portal. NVIDIA’s editors can now conveniently manage game related digital assets online, while the game developers can securely upload their game artifacts, track the review progress, and receive timely feedback on their submissions.

Success Story

HP iPAQ Developer Program — At the Forefront of AppDevelopment Support: Custom SDKs, Technical Support, Web Portal Maintenance

HP engaged Softeq to serve as the key system integrator for its web portal created to support HP iPAQ Developer Program. The initiative was launched to encourage development of advanced apps for HP’s flagship Compaq/HP iPAQ PDA series by fostering a collaborative and knowledge-intensive environment across the developers’ community.

Success Story

A Multi-content News App for Android with a Full-scale Web Version

Designed by Dialect Inc., a San Francisco based Brand Engagement agency specializing in creating interactive digital magazines and content distribution, the app covers a wide spectrum of industry news. To maintain the app — quite popular with the users — in the most current state in terms of look and feel, usability, and functional features, the agency planned to revamp NVision on all these fronts. In addition to the mobile version, the application was to have a full-scale web counterpart.

Thank you!

SOFTEQ DEVELOPMENT CORP.1155 Dairy Ashford, Suite 125

Houston, TX 77079

281.552.5000, 281.552.5001888.552.5001 toll-free

[email protected] www.softeq.com

softeq overview

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