Sodaburst – Selection of TV Commercial and

Print Ad

Presented By:Ajay Kumar KarAmitav SahooAnupam Mishra

Message Strategy Statement•Advertising copy directed to an all family

audience preferably on homemakers with children 5 to 17

•Appeal to all socioecnomic classes across geographic locations

•Principal objective is to show ease and convenience

•Secondary objective to convince product quality/wholesomeness

•Dramatizing interest

The TV commercial

The first Storyboard for the TV commercial is our choice

Why we chose what we chose?????•The ad opens mysteriously giving room

for curiosity to develop in the minds of the viewers

•The ad links up to the mysterious opening to say what it is, where it is being stored and how to make it

•Shows individual enjoyment as well as family enjoying together

Why we chose what we chose???

•Ad jingle by showing the jingle on the glass appearing as the soda disappears

•Though the ad does not prove that the product is healthy and wholesome it says it is so and implies that the whole family will enjoy it

Why we chose what we chose????•Extra bit of fun is added in the end

showing the boy having two scoops of the soda ice cream implying that it is quite irresistible

•The last part also shows the other flavors are available in a different way.

•Lastly the Birdseye message implies a strong brand image

The Print ad

The third print ad is our choice

Why No. 3?????

•The product makes an announcement of itself by saying what it is, initially

•The before/after/after-after shows how the product becomes what it is from its packaged form

•The ad shows the effect of the product even after consumption