socrates – cultural identity and tourism development
TRANSCRIPT
SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT
46-6021%
>6016% 15-20
25%
21-3020%
31-4518%
AGE
SEX
CAN YOU COMMUNICATE IN A FOREIGN LANGUAGE?
176
170
111
11
15
Nothing
English
French
Spanish
Germany
0
10
20
30
40
50
60
70
80
90
15-20 21-30 31-45 46-60 >60
nothing english french spanish german
age
DO YOU APPRECIATE AN “EXOTIC” FOOD?
0
10
20
30
40
50
60
15-20 21-30 31-45 46-60 >60
nothing fruit drinkschinese food american food others
age
WHAT IS THE BEST DESTINATION YOU’VE EVER BEEN TO?
120 150
110
10
Italian Cities
European Cities
Extra-European Cities
ROME OTHERS
0
10
20
30
40
50
60
70
15-20 21-30 31-45 46-60 >60
Rome and Italian Cities European CitiesExtra-European Cities
age
WHY WAS IT YOUR BEST DESTINATION?
WHY WAS IT YOUR BEST DESTINATION? AGE 15-20
WHY WAS IT YOUR BEST DESTINATION? AGE 21-30
WHY WAS IT YOUR BEST DESTINATION? AGE 31-45
WHY WAS IT YOUR BEST DESTINATION? AGE 45-60
WHY WAS IT YOUR BEST DESTINATION? AGE >60
WHAT IS THE BEST DESTINATION YOU ARE DREAMING ABOUT?
23
57
154
110
Extra-European Cities
USA
European Cities
Italian Cities
0
10
20
30
40
50
60
15-20 21-30 31-45 46-60 >60
European Cities Italian CitiesExtra-European Cities USA
age
WHAT MEANS “SUSTAINABLE TOURISM” FOR YOU?
A TOURISM WHICH:
0
10
20
30
40
50
15-20 21-30 31-45 46-60 >60
contributes to better know each other
respects the cultural authenticity of host countries
helps to preserve natural heritage
equally benefits to host countries and to holidaymakers
age
IN YOUR OPINION, WHAT IS THE BEST PLACE FOR A TOURIST TO DISCOVER THE WAY OF LIFE OF PEOPLE WHEN VISITING A COUNTRY?
0
5
10
15
20
25
30
35
40
15-20 21-30 31-45 46-60 >60
A museum A market place An Irish pub A restaurant A supermarket A hotel
age
TOURISTS IN MANDURIA
WHAT CITY DO YOU COME FROM?
88%
12% Italian Cities
European Cities
46-6024%
>606%
15-2012%
21-3021%
31-4537%
AGE
SEX
CAN YOU COMMUNICATE IN A FOREIGN LANGUAGE?
8
36
12
6
12
10
Nothing
English
French
Spanish
Germany
Other
0
10
20
30
40
50
60
Tourists Residents
nothing english french spanishgerman other
DO YOU APPRECIATE AN “EXOTIC” FOOD?
0
10
20
30
40
50
60
Tourists Residents
nothing fruit drinks ethnic food other
WHAT IS THE BEST DESTINATION YOU’VE EVER BEEN TO?
18
48
4
4
Italian Cities
European Cities
Extra-European Cities
USA
0
10
20
30
40
50
60
70
Tourists Residents
Italian Cities European CitiesExtra-European Cities USA
WHY WAS IT YOUR BEST DESTINATION?
WHAT IS THE BEST DESTINATION YOU ARE DREAMING ABOUT?
14
20
28
Extra-European Cities
USA
European Cities
0
510
1520
25
3035
4045
Tourists Residents
European Cities Italian CitiesExtra-European Cities USA
WHAT MEANS “SUSTAINABLE TOURISM” FOR YOU?
A TOURISM WHICH:
0
1020304050607080
Tourists Residents
contributes to better know each other
respects the cultural authenticity of host countries
helps to preserve natural heritage
equally benefits to host countries and to holidaymakers
IN YOUR OPINION, WHAT IS THE BEST PLACE FOR A TOURIST TO DISCOVER THE WAY OF LIFE OF PEOPLE WHEN VISITING A COUNTRY?
05
1015202530354045
Tourists Residents
A museum A market place An Irish pub A restaurant A supermarket A hotel
QUESTIONNAIRE FOR TOURISTS
TOPIC: MANDURIA
2
12
12
16
10
Study
Work
Visiting friends
Package tour
Tourisme onyour own
WHAT IS THE REASON FOR YOUR TOUR?
28
8
8
2
6
Friends/Relatives
Travel agencies
On-linepromotion
Events inManduria
On business
HOW DID YOU KNOW ABOUT MANDURIA AND SALENTO?
DID YOUR STAY IN MANDURIA SATISFY YOUR EXPECTATIONS?
6
32
16
A little
Enough
A lot
WHAT ARE THE 3 BEST THINGS IN MANDURIA?
6
38
8
30
30
40
Prices
Primitivo wine
Cultural events
Gastronomy
Climate
Beaches
WHAT ARE THE 3 WORST THINGS IN MANDURIA?
28
20
24
32
1828
Transports
Traffic signs
Noise
Cleanliness
Prices
Preservation of heritage
20
18
16
2
4
To visit thetown
To visit friends
For business
Sport
Traditional townfestivals
WHY DID YOU COME IN MANDURIA?
HOW MUCH ARE YOU SATISFIED ABOUT ...?
1.STATE OF TOWN PRESERVATION MEDIUM
2.CLEANLINESS LOW
3.SECURITY MEDIUM
4.PUBLIC TRANSPORT LOW
5.TOWN TOURISTICS SIGNS MEDIUM
6. CLIMATE HIGH
7.CULTURAL EVENTS MEDIUM
8. SPORTS FACILITIES MEDIUM
9. CATERING FACILITIES MEDIUM
10. TOURIST SERVICE FACILITIES MEDIUM
11. BEACHES HIGH
12. NIGHTLIFE MEDIUM
13. PRICES LOW
14. HOTELS HIGH
WHAT IS THE MAIN ATTRACTION OF MANDURIA?
2
8
12
4
14
6
Food and wineconnoisseuship
Contryside
Primitivo wineries
ArchaeologicalPark
Seaside
Historic centre