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TRANSCRIPT
Features of NSMs
• Tend to be y…….
• Focus on p……… issues.
• Lack b…………. as they are informal.
• F………………
• Creating a more e…………….. Society.
Features of NSMs
• Tend to be young
• Focus on private issues.
• Lack bureaucracy, as they are informal.
• Fragmented
• Creating a more egaltarian Society.
• Capitalism
• Industrialism
• Surveillance
• Military Power
• Labour Movements
• Ecological/Green Movement
• Human Rights
• Peace Movement
Characteristic of late modernity
Linked social movement
The Anti-capitalist movement
• The spread of capitalism – ‘end of history’
• Globalization
• Expansion of East Asian economies
• Economic Collapse (????)
Branding – Naomi Klein
• Companies like Coca-Cola and Nike started to see themselves as a brand rather than just a product.
• Coca Cola is seen as a globally desirable brand even though there is little difference between one cola and the next.
Companies establish their brand in a variety of ways…
• Advertising – Nike’s bill grew from $50 million in ’87 to $500 million in ’97.
• Sponsorship –
• Incorporating challenges – e.g. Gap low on the hip jeans
• Obliterating opposition –
• Censorship - McLibel
Culture Jamming
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