Teens & Marketing

Yash Acharya

Ms. Rubin

Description

• I represent the teen market because I follow trends that my peers set

• I also understand the teen market because I know what teens want these days and what’s cool to have or wear

• My community is mostly upper middle class and many different mixed cultures

Things teens are interested in

• Music: Hip Hop, Rap• Person: Drake• TV Shows: Jersey Shore MTV• Jeans: True Religion• Car: Mercedes S450• Blackberry Messenger• Shoes: Nike Air Force 1• Social Networking: Facebook• Coffee: Starbucks• Movies: The Twilight Saga

Blackberry Messenger 7.0!

• Most teens have Blackberries, and the only reason they have one is for Blackberry Messenger

• For some of the teens that feel left out because they don’t have a Blackberry, we made Blackberry Messenger 7.0!

• This is a program that is compatible with any kind of phone, no matter how old it is or who the carrier is

• Blackberry Messenger 7.0 creates a PIN that is unique for you and lets you BBM with people who have a blackberry all over the world!

• You can also BBM people who have this app!• This app will cost only $4.99 to download from our

website, the link will be sent directly to your phone!

Marketing

• This product will be advertised in magazines that interest teens, such as People magazine and Rolling Stone

• It will also pop up as an ad on certain iPod applications, since most teens have an iPod

• We will be signing a contract with the Half Hollow Hills transportation department to put ads on their buses, if we provide them with a new environmentally friendly bus every year

Messenger 7.0!

• Did you ever want to BBM your friends but don’t have a Blackberry? We have a solution! Introducing BlackBerry Messenger 7.0, compatible with any kind of phone!

• You can download this amazing app for just $4.99 from your web browser, chose from a list of PINs and start BBMing your friends instantly! Now you won’t feel left out!

• It’s like having a BlackBerry without even having one!