Brazil & Portugal: Society, Culture, Society, Culture,

Media, Politics and Media, Politics and EconomicsEconomics

Miguel Ángel LópezMiguel Ángel López

Latin American StudiesLatin American Studies20132013

Music: from fado to samba.Music: from fado to samba. Communicating with Brazilians.Communicating with Brazilians. Brazil: a racial paradise?Brazil: a racial paradise? Government and political system in Portugal and Government and political system in Portugal and

Brazil.Brazil. Capoeira, candomblé, umbanda and witchcraft.Capoeira, candomblé, umbanda and witchcraft. Brazilian media and cinema.Brazilian media and cinema. Brazil: Art, literature and architecture.Brazil: Art, literature and architecture. Portuguese and Brazilian gastronomy.Portuguese and Brazilian gastronomy. Doing business with Brazilians.Doing business with Brazilians. From Pelé to Neymar: Brazilian football.From Pelé to Neymar: Brazilian football. Energy: petroleum, ethanol and hydropower.Energy: petroleum, ethanol and hydropower. The Amazon: soya bean, nationalism and ecology.The Amazon: soya bean, nationalism and ecology.

Portugal - SpainPortugal - Spain

Treaties

Treaty of Alcáçovas 1479 Portugal: Azores, Madeira, Cape VerdeCastilla: Canary Islands

1481 Portugal: South Canary Islands Africa Inter caetera 1493 Pope Alexander VITreaty of Tordesillas 1494 World: Western part exclusive to Spain

and the east part to Portugal.

Treaty of Zaragoza 1529 Asia

Treaty of Treaty of TordesillasTordesillas

Methodology: : Semiotic Semiotic approachapproach

• Miguel López Miguel López 20.9.201320.9.2013

• University University of Jyväskylä of Jyväskylä

SemioticsSemiotics, semiotic studies, or , semiotic studies, or semiology is the study of semiology is the study of signsign processes, or signification and processes, or signification and communication. communication. It includes It includes the the

study of how meaning is study of how meaning is constructed and understood.constructed and understood.

DEDUCTION DEDUCTION (rationalism(rationalism))INDUCTION (INDUCTION (empiricismempiricism))

ABDUCTIONABDUCTIONMaking senseMaking sense

MEANINGMEANING

MEANINGMEANING

Point of viewPoint of view

SENSESSENSES

COMMUNICATIONCOMMUNICATION

CULTURECULTURE

LANGUAGELANGUAGE

RELIGION and BELIEFSRELIGION and BELIEFS

NATURENATURE

COMMUNICATION=EMPACOMMUNICATION=EMPA

THYTHY

http://www.interpellatie.nl/2010/07/23/escher-in-3d/

SPACE SPACE

TIMETIME

KNOWLEDGE + KNOWLEDGE + EXPERIENCE + LINKINGEXPERIENCE + LINKING

Crossing the…Crossing the…

……bordersborders

Music: from fado to samba. Communicating with Brazilians. Brazil: a racial paradise? Government and political system in Portugal and

Brazil. Capoeira, candomblé, umbanda and witchcraft. Brazilian media and cinema. Brazil: Art, literature and architecture. Portuguese and Brazilian gastronomy. Doing business with Brazilians. From Pelé to Neymar: Brazilian football. Energy: petroleum, ethanol and hydropower. The Amazon: soya bean, nationalism and ecology.