#socialselling - the great sales race
TRANSCRIPT
The Great Sales Race
#SocialSelling
Jason MesiarikChief #SocialSelling EvangelistVerizon Enterprise Solutions
3 Key Factors
3 Key Factors
Content is King
Listening Posts
Keeping Score
Contentis
King
YourDigital
Footprint is
Your Digital
Reputation
YOU ARE WHAT YOU PUBLISH
ON THE WEB
If salespeople are
too BUSY SELLING that they
don’t have time to actually
BE HELPFUL
they will lose.
EDUCATE& INFORM(instead of interrupt & sell)
When buyers express interest,
they search expecting content
and contact to get answers right now.
Not tomorrow. Not a little later.
NOW!
Listening Posts
Sales professionals that focus on the client’s interests
have clients that find them
Interesting.
Listen for
Industry Drivers,
Initiatives,
Operational Issues
Listen to
Leaders,
Insiders,
Talkers,
Customers
Create Lists
Use Dashboards
Keeping Score
The best measures of your
relationship
are the quantity & quality of
the
INTRODUCTIONS,
REFERRALS &
TESTIMONIALSreceived.
New Contacts,Meetings, andOpportunities
LinkedInActivity
Social Activity
SocialSelling is a race.
It’s time to startrunning.
About
Me