socialmediasparkingtheegyptianrevolution

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Social Media T r a n s f o r m i n g Egypt A report Compiled by Interact Egypt. February 2011

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Page 1: Socialmediasparkingtheegyptianrevolution

Social MediaT r a n s f o r m i n g

EgyptA report Compiled by Interact Egypt. February 2011

Page 2: Socialmediasparkingtheegyptianrevolution

2 24/02/2011Social Media power in Egypt

Social Media

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3 24/02/2011Social Media power in Egypt

Is not…

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4 24/02/2011Social Media power in Egypt

the

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5 24/02/2011Social Media power in Egypt

Virtual

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6 24/02/2011Social Media power in Egypt

Online World

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7 24/02/2011Social Media power in Egypt

Anymore..

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8 24/02/2011Social Media power in Egypt

Social Media

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9 24/02/2011Social Media power in Egypt

is

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10 24/02/2011Social Media power in Egypt

the

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11 24/02/2011Social Media power in Egypt

REAL

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12 24/02/2011Social Media power in Egypt

WORLD online

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13 24/02/2011Social Media power in Egypt

Page 14: Socialmediasparkingtheegyptianrevolution

Social MediaFrom the Virtual to The Real World..

14 24/02/2011Social Media power in Egypt

Facebook & Twitter became the most widely used social Media networks as

powerful means of communication between people in the Middle East, specially Egypt!

• Your voice gets heard on a large scale.

• Word of mouth spreads faster and faster.

• You talk to the people who talk like you.

• You talk to MANY people “At the same time”

• You are relatively freer to express.

A Month Ago.

• The number of Facebook users in Egypt was around 4,567, 660!

• The number of Twitter visitors in Egypt was approximately 360 K

Page 15: Socialmediasparkingtheegyptianrevolution

Social Media to Spur Publics!

The 25th of Jan, 2011.

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16 24/02/2011Social Media power in Egypt

6th of April Fan page was created to express anger towards the government & call out

for a protest.

Social media gave people a room for self-expression some “Freedom” and “Real Action”.

6th of April Youth Movement.

76,170

fans..!

How it

started?

Page 17: Socialmediasparkingtheegyptianrevolution

17 24/02/2011Social Media power in Egypt

“We established this movement, because we do

believe that Egypt deserves an advanced place

in the world, and the Egyptian people deserves a

better life as well! we started together to

encourage people to express their opinion about

the previous regime, to break their own fears

and negativity! and to elevate their awareness

about the importance of participation in the

political life!” - 6th of April Youth Movement to

Interact Egypt

Page 18: Socialmediasparkingtheegyptianrevolution

1824/02/2011

Social Media power in Egypt

Kolena Khaled Said – (We Are All Khaled Said)

Fan Page.

It’s a fan page created on Facebook, mainly to

express the public rage that has occurred as result of

“Khaled Said” death ;the Alexandrian guy was beaten

to death by the “Egyptian police!”.

It encouraged people to go in a peaceful march,

wearing black mainly in Alexandria and Cairo against

the Police, and to show Solidarity to Khaled Said’s

Family!

Later On...!

The police Martyr Khaled Said.

70,276

Fans

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1924/02/2011

Social Media power in Egypt

A Daring Move!?

YES!

Facebook was people’s “Resort” & they “Expressed” how they “Felt”

towards “the given situation”.

Page 20: Socialmediasparkingtheegyptianrevolution

2024/02/2011

Social Media power in Egypt

It continued ..

Until Jan 25. 2011.

With the help and the activity of those fan Pages

( 6th of April Movement and We’re All Khaled

Said, to name a few, more courage was

acquired though social Media Networks to

further express people’s dissent to political

matters concerning Egypt.

This has triggered the creation of the 25th Of

Jan Fan Page to encourage people to go on a

peaceful march on the 25th of Jan to express

their contempt from the police forces on the

“Egyptian Police national day”.

The page was created in Arabic & another in

English

The Main Arabic Fan Page has

57,014

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2124/02/2011

Social Media power in Egypt

It simply started by

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2224/02/2011

Social Media power in Egypt

I Like ..

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Social Media power in Egypt

And more…

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2424/02/2011

Social Media power in Egypt

Twitter – Before, During and After the Egyptian

Revolution.

Egyptians were tweeting

insanely before the protest

and live during the protest

from Tahrir square, Cairo Downtown,

where the protest was destined to be…!

Twitter was flooded with tweets about the approximate number of people,

their place, their directions, the police reaction towards the protesters, Etc!

#Tahrir

#Egypt

#Cairo

#Jan25

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2524/02/2011

Social Media power in Egypt

Twitter – Before, During and After the Egyptian

Revolution.

#Tahrir

#Egypt

#Cairo

#Jan25

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Social Media power in Egypt

And ended here..

The biggest revolution in the Egyptian history!

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Online Media Coverage Of The Egyptian Revolution.

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Social Media power in Egypt

Immediate Feedback!

Action & Reaction

Constant Update!

Some Media Channels that Covered the Egyptian

Revolution.

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Social Media power in Egypt

Some Media Channels that Covered the Egyptian

Revolution.

On Twitter

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3024/02/2011

Social Media power in Egypt

How the

Egyptians Reacted Over

Social Media..!

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Title Text

3124/02/2011

Social Media power in Egypt

Martyrs

25 Jan

2011

Egyptians started discussing and creating

campaigns!

The

Egyptian

ArmyElections

in Egypt

Political

Parties

News and

More

Reconstruct

Egypt

Page 32: Socialmediasparkingtheegyptianrevolution

3224/02/2011

Social Media power in Egypt

Famous During-&-Post-Revolution Pages:

The official Page of the Supreme council of the Egyptian Armed Forces.

This was an initiative from the Egyptian Armed Forces to keep an open channel of

communication with the Egyptians on Facebook, to get direct feedback from the people

on anything.

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Social Media power in Egypt

Famous During-&-Post-Revolution Pages:

An Initiative to support Tourism in Egypt After the Revolution in Egypt

An initiative from online Egyptians to bring back tourists to Egypt and re-encourage the

visiting of tourists to Egypt after the Revolution.

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Social Media power in Egypt

Famous During-&-Post-Revolution Pages:

An initiative from the Famous Egyptian Radio Station to generate and collect ideas for a

better Egypt

The Radio station launched a new live program called “Mowaten Masry” (Egyptian

citizen to collect ideas and initiatives to make Egypt better.

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Social Media power in Egypt

It’s a Digital Egyptian Revolution too!

Page 36: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

3624/02/2011

Social Media power in Egypt

Total Facebook Users:

5,650,000+

1,1 million new users

In almost One MONTH!

Page 37: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

3724/02/2011

Social Media power in Egypt

Twitter Users approximately

450 KAround 100,000+

new users

In almost One MONTH!

Page 38: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

3824/02/2011

Social Media power in Egypt

More twitter facts from Hootsuite . . .

Page 39: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

3924/02/2011

Social Media power in Egypt

More twitter facts from Hootsuite . . .

Page 40: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

4024/02/2011

Social Media power in Egypt

More twitter facts from Hootsuite . . .

Page 41: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

4124/02/2011

Social Media power in Egypt

“We analyzed

52 million Twitter

users, and

discovered that

88.1% were

from Egypt.”

More twitter facts from Sysomos . . .

Page 42: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

4224/02/2011

Social Media power in Egypt

Compiled by Kovasboguta

Page 43: Socialmediasparkingtheegyptianrevolution

http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

4324/02/2011

Social Media power in Egypt

Sysomous.

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Social Media power in Egypt

The Online Video Revolution!

The Revolution

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Social Media power in Egypt

The Online Video Revolution!

About the Martyrs

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Social Media power in Egypt

The Online Video Revolution!

About Tourism

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Social Media power in Egypt

Social Media is

Power . . .

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Social Media power in Egypt

If you want to know more

about it . . .

Or

You want to utilize this

power for your business . . .

Page 49: Socialmediasparkingtheegyptianrevolution

49

Interact Egypt

7B Omar Shaaban,

Nasr city, Cairo

http://Egypt.interact.it

T +202 24149624

F +202 26904981

@interactEgypt

Interact Egypt

Contact us

today

24/02/2011