social.media.marketing.natural.disasters.final
TRANSCRIPT
Social Media Marketing
2
Who are you people?
John Cashman
President - Digital Firefly Marketing
Founded August 2011
(we just had our first birthday!)
What do we do?
Logo Design
Marketing Strategy
Website Design
Website Build
SEO, PPC, Email and Social MediaMe on vacation!
Who do we work with?
Consumer Financial Protection Bureau
(who is using social media to fill jobs in their agency)
©2012 DIGITAL FIREFLY MARKETING LLC
What is this?
©2012 DIGITAL FIREFLY MARKETING LLC
And this?
©2012 DIGITAL FIREFLY MARKETING LLC
And finally...
©2012 DIGITAL FIREFLY MARKETING LLC
We Live in a Changing World
• The Internet is big and getting bigger
• People are more connected
• People always carry computers (or Smart
Phones or iPads
75% of U.S. Residents are online
5
5
One - third of U.S Consumer spend more than 3 hours online every day
9
Everyone has a smartphone• 46% of U.S. Adults have a Smartphone (Internet enabled)• 88% of the U.S. Adults has a mobile phone• More than half are Smartphones
10
Everyone is social - 2/3 of U.S. Internet Users Use Social Media
11
People spend 3x more time on social media and blogs
12
93% of U.S. Internet Users are on Facebook
13
1 out of every 8 minutes online is spent on Facebook
25
Why is social media essential in disasters?
15
Why is this so important?
16
Social Media is WICKED Fast
Information travels very fast on social media.
17
Social Media is WICKED Local
Localization of news can deliver news to municipalities and allow agencies to collect information quickly
18
Social Media is WICKED Accessible
Every tweet is public as well as some Facebook. You can listen for any keyword or topic tag you want.
19
Social Media is WICKED Credible
Verification by Facebook and Twitter have helped ensure the message is deemed credible
20
How does this help?
• Allows for fast dissemination of news and emergency alerts to devices people have on their person
• Allows for hyper local news and alerts to get people information in their own area.
• Allows for people to send in information so agencies are better informed and can react properly
• Allows for agencies to listen to the crowd and zero in on problem areas quickly.
• Allows agencies to give information that is believable
21
Problem areas....
• People expect Tweets and posts. Over posting and tweeting is expected. Under posting and tweeting is not.
• People expect a response for tweets, FB messages, etc. You must have someone manning the post during a disaster
• You must Listen and triage information to people who can act.
• Only ONE account per agency, otherwise its too confusing• Information will be believed on first glance but must
materialize. If the National Guard is coming...they better show up.
25
How do we get there for Sandy?Part 2
16
Social Media Tactics
Build an audience for the main account on Facebook and Twitter to spread news easily and have them report back to you.
Use software to listen to social media
Train employees in social media to listen and engage
Set up triage procedures prior to the emergency
Get buy in from the top so you can react quickly
©2012 DIGITAL FIREFLY MARKETING LLC
Questions and Answers...